Senior executive leader with 15 years of experience in luxury and beauty across start-up and global companies with proven track record in building businesses through innovative go-to-market strategies that drive sales, build brand equity and deliver long-term profitability. Specialties: - Luxury, lifestyle and CPG - Marketing and branding strategy - Retail, sales and trade strategy - Digital marketing - Leadership and management - Entrepreneurship - Concept and product development - P&L management and financial planning

VP Marketing, Kerastase & Shu Uemura @ Lead strategic direction and management of marketing, e-commerce, digital and PR for two leading luxury haircare brands. From November 2013 to Present (2 years 2 months) Greater New York City AreaFounder @ Partner with beauty, lifestyle and luxury brands in branding, marketing and business development to create strategies and opportunities that drive results, consumer engagement and brand awareness. From January 2013 to November 2013 (11 months) General Manager @ Reported to founder and CEO, led strategic direction and management of sales, marketing, finance and operations for a $20M hi tech beauty & health start up company. Managed and coached a team of 13 direct and indirect reports. Key liaison with Board of Directors From December 2011 to December 2012 (1 year 1 month) Greater New York City AreaExecutive Director of Marketing @ Led strategic management for $80M North American Fine Fragrance division of a leading global fragrance house renowned for creating top-selling scents for beauty clients. Managed 4 direct reports. From December 2009 to December 2011 (2 years 1 month) VP Marketing @ Led marketing and product development for a global licensee and distributor of luxury cosmetics. Joined during the initial launch phase and successfully build the marketing department and helped grow company to $20M in revenue. Reported to General Manager. Managed 3 Marketing Directors and 1 Marketing assistant. From March 2007 to October 2009 (2 years 8 months) Director of Marketing @ Led strategic direction and execution of all marketing initiatives for high growth $80M color business. From March 2005 to March 2007 (2 years 1 month) Director of Marketing @ Head of marketing for the US subsidiary of Bourjois Paris, a leading global beauty brand. From March 2003 to March 2005 (2 years 1 month) Brand Manager @ From March 2000 to March 2003 (3 years 1 month) Marketing and Sales Manager @ From June 1997 to June 1998 (1 year 1 month)

MA, Global Marketing @ Emerson College From 1998 to 1999 HBA, Business @ Ivey Business School at Western University From 1993 to 1997 Poupak Sionit is skilled in: Luxury Goods, Cosmetics, Product Development, Strategy, Business Strategy, Beauty Industry, Marketing, Start-ups