Degree in Marketing and Advertising @
Universitat Autònoma de Barcelona
Senior Consultant/ Director @ Support Cervello's growth plans for UK and Europe, including new business proposal development, new project set up and coordination and best practice implementation within Big Data and Cloud-based Analytics areas. From June 2015 to Present (6 months) London, United KingdomSenior Consultant, Freelance - Client Director (Global Business Development) @ Develop solutions and product
Senior Consultant/ Director @ Support Cervello's growth plans for UK and Europe, including new business proposal development, new project set up and coordination and best practice implementation within Big Data and Cloud-based Analytics areas. From June 2015 to Present (6 months) London, United KingdomSenior Consultant, Freelance - Client Director (Global Business Development) @ Develop solutions and product packages within the Loyalty and Customer Analytics area, including: CRM/Loyalty programme foundation and enhancement, assortment optimisation, promotional planning, price strategy, targeted campaigns, geo-Marketing and Merchandising.
International business development to establish long-term partnerships with top global retailers.
Coordinate and train local client service and analyst teams in various international markets. From August 2012 to Present (3 years 4 months) London, United KingdomPartner / Executive Coach / Facilitator @ http://4twenty2.co.uk/people
4twenty 2 is a training organisation specialising in training client service people to develop successful relationships with their clients. From June 2012 to December 2014 (2 years 7 months) Account Director (UK and Latin America FMCG accounts) @ Managed various projects for five of the top global FMCG companies (eg. Kraft, Mars, Heineken) in the following areas: sales profitability, Customer Joint Business Plan optimisation, product portfolio management, price and promotional strategy, availability and distribution optimisation, promotion and campaign analysis.
Team management and mentoring (Account Managers and Analysts) From September 2010 to August 2012 (2 years) London, United KingdomClient Director @ Customer-centric commercial & marketing strategy at leading global retailers (Best Buy, Casino, Monoprix)
Led various projects in France with a focus on business intelligence, new product development, pricing and assortment.
Start up project in Turkey: product category creation, buying process implementation, pioneered a new loyalty program (Reward Zone Turkey).
Mentoring and training of new local teams. From February 2008 to September 2010 (2 years 8 months) Customer Advocate Manager for GNPD (new product development) @ Provided new product development consulting to the major Food and Non-Food FMCG companies From September 2006 to January 2008 (1 year 5 months) Insight Manager & Marketing Analyst @ From June 2003 to June 2006 (3 years 1 month)
Master’s in European Business, International Business, Marketing, Management, Strategy, European Law @ ESCP Europe From 2002 to 2003 Degree in Advertising and Public Relations, Marketing, Statistics, Media Planning, Economics, Advertising Graphic Design @ Universitat Autònoma de Barcelona From 1997 to 2001 Pilar Roig is skilled in: Customer Insight, Marketing Strategy, FMCG, Market Analysis, Business Planning, Retail, Management, Team Management, Business Development, Account Management, Business Intelligence, Leadership, Marketing, Start-ups, Sales, Product Development, Negotiation
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