SENIOR EXECUTIVE, HUMAN PERFORMANCE, HEALTH/ WELLNESS, TECHNOLOGY, LEADER I am creative and goal-oriented executive who clearly communicates complex actionable plans, implements and completes high-value projects, and delivers measurable results while demonstrating the value of innovative technology solutions for both large and small business customers. Most notable positions: – WinForever, CEO – Nike Athletic Training and Field Sports, Vice President/General Manager – Nike Global Equipment, Vice President/General Manager – Nike Global Footwear Categories and Merchandising, Vice President/General Manager Recognized as an expert in strategic planning, project management, sales/marketing, revenue generation, cost savings, and process improvement. Highly-skilled in developing and leading successful teams, defining goals and expectations, and accessing the diverse skills of individual team members. Career highlights: • Lead all aspects of the Nike Basketball business from product creation to advertising campaigns to athlete relationships at a time when the basketball category drove the Nike brand. • Quadrupled Nike Equipment business revenue to $1B over a five-year period, by optimizing all eight business units, all with different operating models. • Pioneered ground-breaking concepts such as the Nike+iPod Sports Kit for runners and the Nike SPARQ Training program, taking these products from concept to market. • Restructured Nike’s footwear category, transforming it from a U.S. to a global-based business. • Developed and brought new products to market from South Korean sourcing hub, negotiating prices with tens of factories covering 80 percent of Nike’s revenue during this critical growth period for the company. I have a proven ability to lead, solve problems, and retain the best talent while functioning on a strategic and tactical level to get results, meet deadlines, and add value to every organization I serve.

Senior Vice President Footwear @ With the strongest brand in the athletic industry, build game changing performance footwear through a strong organization, teamwork, innovative thinking, exceptional design and partnerships with the best in retail and sourcing. From January 2015 to Present (1 year) Founding Board Member @ Alchemy Global partners with Sports and Entertainment companies to accelerate their growth through advisory services and investment banking. From January 2015 to Present (1 year) Board Member @ Member of committed team supporting amateur athletics. Our purpose is to promote self-discipline, leadership, confidence and self-esteem by providing grants and scholarships. We believe in achievement through athletics. From March 2011 to Present (4 years 10 months) President @ SAE Advisory is now Alchemy Global. We offer capital raising resources, brand, product, operational and financial services, and an extensive network of collaborative resources for businesses and celebrities in sports and entertainment. From March 2014 to January 2015 (11 months) Managing Partner @ SAE Advisory Group provides operational leadership and financial services to businesses in the sports and entertainment industries. We focus on developing brands and businesses with an emphasis on leveraging celebrity for business creation and development. We work with companies, athletes, entertainers and owners of intellectual property, as well as, in partnership with agents, managers and media organizations to develop and accelerate growth for our clients. From October 2013 to March 2014 (6 months) WinForever, CEO @ Originated a core brand and value proposition based upon the persona of U.S. Football Coach Pete Carroll. Developed a series of events, a digital brand platform and a digital learning app to improve the competitive mindset of athletes, students and professionals. Took the core digital platform from concept to market within budget and within a tight ten months. Completed a beta trial with excellent results. 97% of trial users would recommend this product and it began to generate membership revenue when funding ceased. From July 2010 to March 2013 (2 years 9 months) Nike Athletic Training and Field Sports, Vice President and General Manager @ Oversaw Profit and Loss Statements (P&L) for the $1.6B Football, Baseball, Lacrosse, Athletic Training and Nike Pro categories, increasing revenue by 12 percent and the contribution margin by 15 percent. Managed a leadership team spanning the U.S., EMEA, Asia and the Americas and included the footwear, apparel, accessories, creative, marketing, strategic planning, business development, merchandising, retail, and finance divisions. • Introduced a new strategic vision, mission and positioning for Nike Football that has improved Nike’s connection with high school and youth football players. The vision gained back market share for Nike Football, and increased overall revenue by more than 10 percent. • Reset the proposition for Nike Pro apparel, improving the product and marketing, and increasing revenues by 30 percent in one year. • Facilitated Nike’s acquisition of SPARQ. From July 2006 to July 2008 (2 years 1 month) Nike Global Equipment, Vice President and General Manager @ Optimized all eight business units within the Nike Equipment portfolio, all with different operating models, improving their brand value, while increasing their revenue and profit. Led efforts to collaborate with SPARQ on the Nike SPARQ Training concept, which enables athletes to track their athletic development, measure improvement and benchmark against other athletes worldwide. • Created a competitive advantage over running shoe competition, and a digital experience that strengthened and deepened the brand relationship via interaction. We realized immediate market share gains, and broader brand halo. Managed to develop this while growing a portfolio of businesses to $1B in revenue and increasing margins by over 10%. From 2000 to 2006 (6 years) Nike Global Footwear Categories and Merchandising, Vice President and General Manager @ Executed a cohesive footwear vision and strategy, managing a $75M budget and over 300 people. Participated on Nike’s corporate strategic leadership team, helping to move the company from a period of decline into a new phase of growth. • Developed and implemented a seven-stage global product process intended to elevate innovation and establish a cross-functional approach by getting product teams to articulate their merchandising and creative plans to a global audience with a spirit of inclusion. • Diversified Nike’s footwear portfolio by adding Brand Jordan, Skate and Sportswear to the mix. • Initiated a sustainability agenda for product creation. From 1996 to 2000 (4 years) Nike Basketball, Basketball Business Director, 1994 – 1996 – Category Marketing Manager, 1991 – 1992 @ Accountable for revenue and gross margin of Nike’s largest and most critical product category, managing a direct budget of $80 million. Led the Nike Basketball advertising effort, which consumed as much as 70 percent of Nike’s advertising dollars and catapulted the Nike brand up the curve in popularity ratings. • Grew Nike’s basketball category from $300M to $1.5B from 1988-1992, and then brought the category back to this level from 1994 to 1997. • Wrote the business plan for Brand Jordan, which guided a 30-year agreement with Michael Jordan and began Nike’s path of separating out this brand from Nike Basketball. From 1988 to 1996 (8 years) Nike Brand, Category Marketing Director @ Implemented the product and marketing strategy that drove growth of the Nike brand across all footwear and apparel product categories. Diversified Nike’s brand identity beyond basketball, working on several high-profile campaigns including Turf Training, Women’s Fitness, the If You Let Me Play campaign for kids, the Triax Series for runners, and the Mada Series for outdoor athletes. From 1992 to 1994 (2 years) Nike Korea Liaison Office, Vice General Manager, 1987 – 1988 – Product Development Director, 1986 – @ From 1984 to 1987 (3 years) Nike Cleated Footwear, Product Line Manager @ From 1982 to 1983 (1 year)

Master of Business Administration (MBA), Economics @ Arizona State University From 1977 to 1981 Associate's degree, Business Administration and Management, General @ Southwestern Oregon Community College From 1975 to 1977 Peter Ruppe is skilled in: Sporting Goods, Entrepreneurship, Sports Marketing, Sports, Footwear, Action Sports, Leadership, Start-ups, Sportswear, Apparel, Digital Strategy, Marketing Strategy, Product Design, Team Building, Coaching