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Paula Cooney

Trade Marketing Manager

Trade Marketing Manager at Tesco Mobile Ireland


Section title

Paula Cooney's Email Addresses & Phone Numbers

Paula Cooney's Work Experience

Tesco Mobile Ireland

Trade Marketing Manager

February 2013 to Present

Tesco Mobile

Tesco Mobile Marketing Manager

June 2011 to November 2011

Tesco Ireland

National Advertising Manager

August 2010 to April 2011

Paula Cooney's Education

Trinity College, Dublin

Master of Arts (M.A.) International Business 2.1

2000 to 2004

Marketing Institute of Ireland

MMII Graduateship

2004 to 2005

Public Relations Institute of Ireland

Postgrad Diploma PR and Event Management

2006 to 2007

About Paula Cooney's Current Company

Tesco Mobile Ireland

About Paula Cooney

📖 Summary

Over 8 years experience delivering brand and marcomms projects on both agency and client side. - I instill passion, creativity,energy and fresh thinking consistently into every campaign. - Highly self-motivated, proven track record of delivering sales and generating marketing campaigns to tight deadlines in FMCG & Telecos. - Specialism in Direct Marketing - Manager of National Trade Driving through-the- line advertising campaigns for Tesco Ireland. Now more than ever, the customer is firmly in the driving seat. Marketers need to go one step further and ensure that every marketing communication and product proposition are built on customer insights, 'tangible moments of truth in a customer's life'. Available immediately to assist or lead with all your marketing and PR requirements contract or perm,ideally in the West of Ireland.Trade Marketing Manager @ From February 2013 to Present (2 years 11 months) Tesco Mobile Marketing Manager @ Project Management & Delivery of Refer a Friend - a customer acquisition campaign to drive tactical prepay SIM sales. Management of Experiential, BTL & instore POS deliverables and initiatives. Management of Lifecycle SMS strategy. Internal PR. Overview of Churn. From June 2011 to November 2011 (6 months) National Advertising Manager @ Implementation and delivery of the the National ATL ( TV, Press, Radio, Digital) and BTL ( Event, Experiential) advertising plan ensuring Tesco have the best in industry advertising communication support every week to meet customer seasonal requirements and support internal trade initiatives. Collabration with Trade Planning, creative advertising, research / insignts and media agencies to transpose the Tesco Trade Plan to a viable and effective National advertising plan. KPI of success is that SOV and market share are maintained and weekly sales targets met within the allocated advertising budget. Closely monitoring customer behaviour and competitor activity and quickly adapting advertising strategies in response to noted market shifts. Manage delivery of through- the- line strategic brand building and ad hoc trade driving campaigns above and beyond regular trade driving advertsing such as ;Switch & Save, Tesco for Schools & Clubs 2011, Irish Womens Cancer, and Buy one Get one Free. Facilitate and manage all the key Brand and Period Review meetings and follow ups reporting to the Director of Marketing Recipient of a prestigious 'Tesco Values Award' for the exceptional work acknowledged by Tesco Group in delivering tthe Irish Christmas 2010 advertising campaign. From August 2010 to April 2011 (9 months) Marketing & PR Director @ Design, optimisation and management of festival website and Facebook page. Direct marketing and Email camaigns, press, radio and TV adverts. Management of the design, and look & feel of all festival collateral including menus, brochure, clothing, signage and trophies. PR, photography and Guest of Honour Management. Engagement with Latin Quarter, Diageo, Failte Ireland & Discover Ireland to maximise the festival's reach. Management of Sponsor relationships and facilitated entertainment bookings & negotiatins. Management of Best Dressed Lady Competition From January 2010 to April 2011 (1 year 4 months) Marketing & Promotions Manager @ Direct Mail Press/ Radio Event Manager at Lisdoonvarna Christmas Craft Fair 2010 Slow Food Festival exhibitor 2009 From February 2010 to January 2011 (1 year) Social Entrepreneur-Project Lead on a TBA initiative- 'Pathways to Business' @ Marketing Consultancy Company. From January 2009 to December 2010 (2 years) Senior Brand & Marcomms Executive @ Senior Marcomms Executive Management of all ATL Prepay Sim activities for O2 Experience to support the acquisition of 60,000 ABC1 customers via initiatives including instore promotions, PR & OB's, Outdoor, Trinity Ball, Free Rent for 1 year, Oxygen '09, Student Travel Card. Managed the ongoing management of Brand building and affinity campaigns to build loyalty to the network through competitions, SMS promotions and 3rd party offers. Delivery of O2 Headphone Silent Disco student roadshow acquiring 3,000 new customers. Winner of APMC ' Best Experiential'. Delivery of all B2B support collateral, In Business16 pg magazine, O2 Circle Corporate Partners programme,O2 Wireless Router. Delivery of ATL campaign to announce the lauch of smart phones tarrifs for Business customers( iPhone with O2 Release €99 tarriff). Delivery of O2 Ability Awards 2010 ATL advertising campaign ( Radio, press and digital). Delivery and management of title sponsorhsip of Women Mean Business 2010 conference & awards. Delivery of an automated CRM model to retain SME customers and communicate with them at key juntures of their customer journey. Liased with technology and the sales team to ensure the mechanics of the model were fully operational. From February 2008 to November 2009 (1 year 10 months) Marketing & Event Manager @ I was an expert marketing and event contributor to the structure, format and content of Women for Europe launch in the Mansion House and other regional events from May- Oct 2009. From May 2009 to October 2009 (6 months) Account Manager @ Account Manager for below-the line Xmas campaigns for all Diageo brands. From May 2007 to November 2007 (7 months) Marketing Account Executive @ Account Management from client brief to concept implementation for brands such as Galtee, Coca Cola, Lucozade, Irish Heart Foundation,Woodies,Pfizer,Irish Blood Transfusion Services. From October 2006 to May 2007 (8 months) Account Executive @ Account Executive From January 2006 to June 2006 (6 months) Management Consultant @ European Business Development Manager From June 2004 to June 2005 (1 year 1 month) Master of Arts (M.A.), International Business, 2.1 @ Trinity College, Dublin From 2000 to 2004 MMII, Graduateship @ Marketing Institute of Ireland From 2004 to 2005 Postgrad Diploma, PR and Event Management @ Public Relations Institute of Ireland From 2006 to 2007 Paula Cooney is skilled in: Sage Act, Microsft Excel

Paula Cooney’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Paula Cooney

What company does Paula Cooney work for?

Paula Cooney works for Tesco Mobile Ireland

What is Paula Cooney's role at Tesco Mobile Ireland?

Paula Cooney is Trade Marketing Manager

What is Paula Cooney's personal email address?

Paula Cooney's personal email addresses are g****[email protected], and p****[email protected]

What is Paula Cooney's business email address?

Paula Cooney's business email addresses are not available

What is Paula Cooney's Phone Number?

Paula Cooney's phone (**) *** *** 167

What industry does Paula Cooney work in?

Paula Cooney works in the Marketing and Advertising industry.

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In a nutshell

Paula Cooney's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Paula Cooney's Willingness to Change Jobs



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