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Patrick Spencer

Business Development Manager

Cybersecurity Thought Leader | Award-winning Content Strategist and Marketer | Customer Marketing Pioneer

Gig Harbor, Washington

Section title

Patrick Spencer's Email Addresses & Phone Numbers

Patrick Spencer's Work Experience

NAVAJO Company

Business Development Manager

1998 to 2000

Contrast Security

Sr. Director, Content Marketing and PR/Communications

Los Altos, California, United States

TIRO Communications

Principal and Founder

Gig Harbor WA

Patrick Spencer's Education

Lakin High School

University of Durham

Ph.D., Theology

1999 to 2005

Abilene Christian University

Master of Arts, New Testament

1988 to 1995

Patrick Spencer's Professional Skills Radar Chart

Based on our findings, Patrick Spencer is ...

Considerate
Strategic
Engaging

What's on Patrick Spencer's mind?

Based on our findings, Patrick Spencer is ...

50% Left Brained
50% Right Brained

Patrick Spencer's Estimated Salary Range

About Patrick Spencer's Current Company

NAVAJO Company

Frequently Asked Questions about Patrick Spencer

What company does Patrick Spencer work for?

Patrick Spencer works for NAVAJO Company


What is Patrick Spencer's role at NAVAJO Company?

Patrick Spencer is Business Development Manager


What is Patrick Spencer's personal email address?

Patrick Spencer's personal email address is p****[email protected]


What is Patrick Spencer's business email address?

Patrick Spencer's business email addresses are not available


What is Patrick Spencer's Phone Number?

Patrick Spencer's phone (206) ***-*205


What industry does Patrick Spencer work in?

Patrick Spencer works in the Information Technology and Services industry.


Who are Patrick Spencer's colleagues?

Patrick Spencer's colleagues are Markus Hirsch, Christian Gamperl, Anthony Brown, Aurelien Pinon, Niall Dunne, Mario Pullen-Flores, Glen Kemp, Nguyen Duc, Dala Wyatt, and Michelle Coulombe


About Patrick Spencer

📖 Summary

Business Development Manager @ NAVAJO Company From 1998 to 2000 (2 years) Sr. Director, Content Marketing and PR/Communications @ Contrast Security Recruited to design and build content marketing programs from the ground up and to oversee PR/communications Los Altos, California, United StatesPrincipal and Founder @ TIRO Communications TIRO Communications is all about helping organizations create brand awareness and brand engagement that turns prospects into customers and customers into advocates through Product, Customer-Advocacy, and Content Marketing combined with creative, engaging Demand-Gen Programs and Strategies.It starts with getting the right strategy in place that includes workflows and a technology stitching that align to core business objectives. It then moves to relentless execution—architecting and managing Content, Product, and Customer Marketing programs that meet or exceed business objectives. We've produced or written thousands of magazine articles, case studies, eBooks, white papers, videos, podcasts, blog posts, press releases, and much more and have worked with businesses of all sizes to design and execute results-driven Demand-Gen Programs.The award-winning team at TIRO Communications possesses the experience and know-how to help organizations of all sizes to:➔ Build a new program from scratch➔ Fix ones that are under-performing or all-out broke➔ Scale existing programs to new heightsDEMAND-GEN/PRODUCT/CONTENT MARKETING+ Content Strategy SWOT Analysis & Recommendations+ Demand-Gen SWOT Analysis & Recommendations+ Content Marketing Technology+ Buyer and Customer Persona Development+ Buyer and Customer Journeys+ Blogs+ Videos+ Webinars+ Podcasts+ Magazine / Online Content Hubs+ Communities+ Social Media+ eBooks / White Papers+ Tech Briefs / Solution Briefs+ Data Sheets / Fact Sheets+ Byline Articles+ Executive Presentations+ Press Releases+ AnimationsCUSTOMER-ADVOCACY MARKETING+ Advocate / Engagement Strategy Development+ Advocacy SWOT Analysis, Scorecard, Recommendations+ Advocate Personas and Journeys+ Video Testimonials+ Podcasts+ Case Studies+ Employee, Partner, Customer Engagement+ Reference Management Database Systems+ Magazine Articles / Bylines+ Round Tables, Presentations+ Press Releases / Byline Articles / Blog Posts Gig Harbor WASr. Director, Content Marketing and Research @ Fortinet Joined Fortinet in 2017 as Director of Content and Customer Marketing and promoted to Sr. Director of Content Marketing and Research in 2019. Charged with designing and building global content marketing strategy supporting all aspects of the business. Also chosen to design and build customer marketing function across different personas. Oversee a team of approximately 12 FTEs and freelance marketing professionals and manage a 6-figure annual budget. Key accomplishments of team include:THE CISO COLLECTIVE, Editor in ChiefConceived of, built, and manage thought leadership content hub (www.thecisocollective.com) for CISOs/CSOs available in website and native mobile app form factors. Includes integrated curation engine and applies SEO-enabled content strategy.➔ Generates 100K+ quarterly impressions and influences thousands of prospects and customersCONTENT MARKETING STRATEGY AND EXECUTIONBuilt a global content marketing program from the ground up that services all aspects of the business—product marketing, field marketing, demand-gen/campaign, channel marketing, video marketing, and PR/communications➔ Team publishes 1.3 content assets per business day➔ Architected and instituted persona-based messaging that serves as the underlying framework for all content creation and demand-gen campaign activities➔ Part of 3-person team that oversaw global brand and messaging update (Global Brand Style Guide)CUSTOMER MARKETINGArchitected and implemented two customer marketing programs with the objective of driving CISO/CSO and security and network operator engagement.➔ Executive Cyber Exchange includes 35+ CISO members from enterprise accounts and targets them with high-touch program activities such as executive 1:1 coaching, biweekly thought leadership articles, quarterly virtual video presentations/sessions, and regular executive interactions.➔ Data Defender Program (advocacy/influencer) for network and security operators integrated into customer/partner community From August 2017 to January 2019 (1 year 6 months) Sunnyvale, CAVice President of Marketing @ PRO Unlimited Charged to build a Marketing Department from the ground up for contingent workforce management leader offering an integrated services and technology solution. Responsible for marketing functions that encompass demand-gen, content marketing, product marketing, customer marketing, social media, PR/Newsroom, communications, brand, and messaging strategies and programs. Also responsible for sales engineering. Key accomplishments include:➔ Architected, built, and managed comprehensive marketing technology infrastructure consisting of content marketing management (Kapost), marketing automation (Pardot, Marketo), content curation (Curata), employee engagement (GaggleAMP), and advocacy and communities (Influitive)➔ Designed campaign strategy and executed 12+ campaigns consisting of 200+ content assets and events that resulted in 450% increase in marketing qualified leads; targeted paid, shared, and owned spaces➔ Created and managed employee advocacy program that amplified brand awareness and engagement; over 2,000 social media activities completed➔ Instituted PR/Newsroom strategy that increased brand influence fourfold (press releases, bylines, blogs, podcasts)➔ Oversaw marketing launch activities for 5th-generation product release: 36 content assets, 250 social media interactions, 24% engagement ratio for emails sent➔ Nearly tripled the number of iTunes and Google Play reviews and ratings for VMS app with strategic advocacy program➔ Implemented social media strategy that resulted in 7K social content shares in 9 months➔ Oversaw complete website re-architecture and content refresh (26 pages and nearly 50 landing pages connected to campaigns); included launch of new corporate blog and strategy From December 2014 to December 2015 (1 year 1 month) San Francisco, CaliforniaHead of Customer-Advocacy and Content Marketing @ LivePerson Recruited by the CMO to build customer and content marketing programs from the ground up. Responsible for all aspects of customer advocacy program (small, midsize, and enterprise), customer and partner communities, and content strategy. Efforts included identification, evaluation, implementation, and management of cloud-based technology solutions as well as budget management and overseeing a team of marketing professionals. Also drove development of and execution of global content marketing strategy overlaying prospect acquisition and customer consumption funnels and buyer and customer personas. Key achievements included:➔ Full refresh of corporate templates for white papers, solution briefs, data sheets, and success stories; concurrently created and rolled out Editorial/Brand Style Guide➔ Implementation of end-to-end global advocacy program that included rollout of an AppExchange customer reference management system, sales reference gamification-rewards program, and customer loyalty program➔ Grew number of public references 1,000% to 50+ encompassing 130+ content assets and peer-to-peer references to 250+ customers➔ Built and launched a Digital Engagement Podcast program; team completed 27 podcasts in first 120 days➔ Implemented and configured cloud-based content marketing management, curation management, and SEO optimization solutions; efforts included integration with marketing automation and CRM systems➔ Mapped content strategy to prospect and customer personas and campaign programs➔ Created and built innovative Agent Connections (Hero) storytelling program that maps to demand awareness and consumption funnels (projected to complete 40 stories and 80 assets by October); integrated with PR Newsroom initiative focused on brand awareness From August 2013 to November 2014 (1 year 4 months) Sr. Director, Customer-Advocacy Marketing and Content Marketing; Editorial Director/Editor in Chief @ Symantec Corp. Promoted to Senior Director of Customer Relationship and Publishing Programs in 2008. Recruited by Veritas Software in 2004 as Senior Manager to overhaul Customer Reference Program. Joined Symantec in 2005 and promoted to Director of Customer References and Online Marketing in 2006. Oversaw team of 15+ professionals and annual budget of $750K+. Responsibilities include two magazines, customer and partner reference programs, podcast and webcast programs, online articles, newsletters, user groups, Facebook and LinkedIn, executive sponsorship program, among other. EDITORIAL STRATEGY AND CONTENT MARKETINGServe as Editor in Chief for CIO Digest (quarterly magazine), Confident Insights (monthly newsletter), previously SMB Exchange (bi-monthly), and online articles. Aggregate Digital Metrics: 100K+ annual page views, 26% average open rate, 4% – 8% next-click ratio.CUSTOMER AND PARTNER ENGAGEMENTTeam produces 75+ podcasts, 90+ webcasts, and 50+ videos annually; fully integrated with social media strategy. Responsibilities also include Corporate Social Media Syndication Program. CUSTOMER-ADVOCACY MARKETINGCharge includes strategy and execution for Customer and Partner Advocacy Program—both Public and P2P References. Assets include Advocate-Defender Social Engagement Program, business impact studies, success stories and profiles, and video testimonials. Direct-line-of-support covers events, AR (Forrester Wave, Gartner MQ), PR, social media, among other. Best-in-class Customer and Partner Reference Program with 7,000+ P2P references and nearly 700 Public References; included overhaul of all creative (design and copy). From September 2004 to August 2013 (9 years) Mountain ViewSr. Customer Marketing Programs Manager @ Sun Microsystems Named in 2003 to oversee the integration of more than 30 different customer marketing groups. Employed Sun SIGMA methodology as the framework to identify and map out all groups and processes. Subsequently led corporate-wide initiative to consolidate all programs and roll them under a standard set of processes for everything from qualification, to templates, to editorial review, to quality control, to merchandising and syndication, to IT systems development and management, to launches, to events. Efforts included collapsing five silo-based customer reference databases into a next-generation self-service solution that saved thousands of hours annually in marketing and contract staff time and shaved an average of one week off of the sales cycle.Included management of a $800,000 annual budget and direct team of three and indirect team of 15 marketing professionals. Responsibilities included:-Business Value Analysis Study Program-Industry Analyst E-Business Case Study Program-Success Stories-PR Support-Video Testimonials-Events-Business Value Analysis Studies-Editorial Controls-Copy Writing-Advertising (copy and vendor coordination on al customer-related activities) From May 2003 to September 2004 (1 year 5 months) Menlo Park, CaliforniaMarketing Manager, Sun Professional Services @ Sun Microsystems Recruited to overhaul Customer Reference Program for Sun Professional Services. Responsible for development and management of a self-service customer reference tool used by 4,000 Sun consultants and 10,000 sales professionals, the design, implementation, and management of an Industry Analyst Case Study Program, creation of sales and marketing tools such as PowerPoint slides, articles, executive summaries, success stories, win analyses, and more. Responsible for a $450,000 annual budget and direct coordination with 30 marketing professionals in Sun Professional Services and cross-functional collaboration with hundreds of marketing professionals corporate-wide. From May 2000 to April 2003 (3 years)


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In a nutshell

Patrick Spencer's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 9 month(s)

Patrick Spencer's Willingness to Change Jobs

Unlikely

Likely

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