Integrated Marketing Agency Managing & Client Director, Strategist & Business Development Executive
For Business Related Connections contact me at: ►►► pat.moran@purered.net◄◄◄
Current: Director Client Services & Business Development, PureRED
Former: Director Sales & Marketing, ThinkSmart; Director Strategic Account Services, Triggerfish Marketing; Partner, Rauxa Direct Advertising;
Director Client & Account Services, Integrated Marketing Strategist and Business Development Manager with an emphasis on multi-channel B2B and B2C marketing leveraging CRM for; targeted campaign strategy & creative development, digital and traditional channel execution, analysis and reporting for retail, healthcare, financial, technology and lifestyle verticals. Accomplished senior marketing professional with strong account team development, business development and interpersonal skills who believes a client's success and satisfaction are the only KPI's that matter.
To brainstorm or collaborate please send me an InMail or give me a call at (925) 788-1445.
"I’ve had the pleasure of knowing and working with Patrick Moran for well over ten years. More than just an asset, he’s been a driving force behind both organizations to which we’ve belonged.
Pat is one of those rare professionals who can bring in major sales through his passion for people, together with his innate sense of both the practical and, yes, emotional needs of clients. Too, he always sees the key success points within every project, and gracefully leads the entire company toward achieving them. Yet what makes him truly special is his ability to do all this while grasping technical issues relating to execution, data, design and strategy, then working with management, specialists - to see them through.
He is a natural magnet for customers, a true leader, plus an all-around great guy to work for and with. I could not recommend him more highly."
Michael Eugene Walton
President/Creative Director
Delphi Communications
Channels and SMB Engagement Manager @ Marketo is an industry leading marketing automation platform technology that helps marketers optimize every step of the customer journey. Our customer engagement platform centralizes visibility, measurement, and execution of all customer/prospect engagement activities across all channels, globally. Thousands of companies trust Marketo to deliver automated, personalized, contextually-relevant conversations with their audiences across their corporate website, campaign landing pages, targeted email and direct mail, social media, mobile, and display advertising. Multi-touch attribution capabilities enable marketing leaders to track and measure every meaningful touchpoint that drives a unique lead through the sales funnel. And revenue cycle analytics help optimize marketing programs and prove marketing ROI. From June 2015 to Present (7 months) Founder | Managing/Client Director, Business Development & Integrated Brand Marketer @ • Attending Networking Events
• Researching Industry Leaders
• Tracking Industry Trends
• Participating in Industry Discussions From 2013 to Present (2 years) Director Business Development & Account Services , Western U.S. @ PureRED is an integrated B2B and B2C branding and marketing services firm with over 45 years of experience working with the nation's top retailers including; Harry & David, Kohl's, Lowe's, Michael's, Safeway, Dollar General, Walgreens, Singer and S.P. Richards among others. We create, manage and execute strategically targeted content across traditional, digital, mobile and social channels. We are passionate about our work and operate as a valued partner helping our clients reach the right customer, at the right time, via the right channel more effectively and efficiently.
• Brand development and marketing
• Customized proprietary workflow technology
• Digital asset management and implementation across channels
• Content development and marketing
• Web design, development and optimization
• Customer relationship management; lifecycle marketing
• Direct response marketing
• Strategic planning, data analysis and channel attribution reporting
• Streamlined campaign execution
• Best in class production and pre-media processes
• State of the art full-service photography studios, output and quality
• Impactful, targeted brand creative across channels
• Dynamic digital catalogs/circulars - mobile optimization
• Omni-channel strategies that drive sales
• Six sigma QA standards
• Super fun to work with From July 2014 to April 2015 (10 months) Director Sales and Marketing, Client Director / Business Development @ ThinkSmart provides a results driven path to interactive and traditional marketing campaign data analysis and management. Providing enhanced data reporting via a hosted custom relational datamart, our intuitive SaaS solution is tailored to meet client objectives. We leverage industry best practices to provide insightful reporting and timely actionable data so our clients can respond to market opportunities and trends and maximize ROI. ThinkSmart is a nimble, technology driven shop with a focus on strategic account services. From March 2011 to June 2014 (3 years 4 months) San Francisco Bay AreaNational Sales Director @ SpendVu's customizable SaaS platform provides healthcare organizations a suite of tools designed to improve workflow efficiency, contract lifcycle management and management of strategic sourcing initiatives enterprise wide.
SpendVu’s Value Management System (VMS) is an innovative SaaS operational and technical platform designed specifically for the management of healthcare supply chain cost initiatives. VMS effectively maximizes internal resources and manages the end-to-end project and contract management process throughout the entire contract lifecycle, providing health care organizations with greater visibility into the effectiveness of their strategic sourcing activities, increased clarity into cost reduction opportunities, and better control of project management and compliance to reduce overall spend. From November 2010 to June 2012 (1 year 8 months) Director Strategic Account Management | Client Diirector & Business Development @ Triggerfish is a full-service integrated marketing and advertising agency providing campaign strategy, creative, results-oriented multi-channel marketing communications leveraging CRM.
Triggerfish is passionate about using our experience working with some of the nation's most recognized brands to create compelling communications across digital and traditional channels for small businesses and non-profit organizations. We work hard to make sure our partners with small budgets—and positive values—have access to the same high-quality agency services our biggest partners receive. From January 2007 to November 2010 (3 years 11 months) San Francisco Bay AreaPartner @ Rauxa Direct is a leading direct and interactive agency. As a member of the original partnership I was responsible for business development, managing the San Francisco office, and strategic account services for key Bay Area clients. From January 1999 to October 2005 (6 years 10 months) Account Executive @ Sales Manager, San Francisco Office From 1989 to 1999 (10 years)
BA - Special Major, Communication Studies & Management, MarComm @ California State University-ChicoCoronado HS Patrick Moran is skilled in: Direct Marketing, Strategy, CRM, Integrated Marketing, Business Development, Account Management, SaaS, Strategic Planning, Sales, Marketing Strategy, Multi-channel Marketing, B2B, Mobile Marketing, Interactive Marketing, Marketing
Websites:
http://www.spendvu.com