Results-driven Marketing Communication Specialist in high value solutions with extensive background in managing B2B and B2C marketing & communication strategy and budget - a 15-year experience - in differents sectors such as : IT Technology, Cosmetology Industry, Education Environment. Successful experience in developing integrated Marketing Communication & Media plans. Customers & Services focused, always on the look-out for innovative marketing technics, I have a global marketing vision to plan, automate and industrialize marketing activities such as Lead Management, Web-Based Marketing, Brand Development, Advertising, Social Media Optimisation, Research & Analysis, Promotions & Events Marketing. I have acquired a complete marketing knowledge portfolio composed of both offline and online marketing strategic and operational skills. Professionalism, relationship, flexibility and a demanding and result-driven personality are some of my key assets. My audiences in the international environment : sales force, distributors, strategic partners, VIPs, agencies, web masters, press/media, journalists.

Marketing & Communication Manager @ From March 2015 to Present (10 months) Global Advertising Manager @ From September 2012 to March 2015 (2 years 7 months) Direct Marketing & CRM Manager @ From September 2009 to August 2012 (3 years) Marketing & Communication Manager @ From February 2000 to August 2009 (9 years 7 months)

Executive Master Marketing Sales & Communication/, CESA Marketing Management @ HEC Paris From 2011 to 2011 Sales & Management Diploma, Specialization : Communication @ INSEEC CEFIRE BUSINESS SCHOOL From 1996 to 1997 Patricia OUALLE - LE LAY is skilled in: Digital Marketing, CRM, Business Development, Management, B2B, Brand Management, Budgets, International Relations, Marketing Strategy, Marketing Communications, Business Strategy, Program Management, Social Media, English, Management Consulting