Versatile, creative professional with a talent for developing original content and initiatives that drive business growth and brand evolution. I have experience in a variety of settings, from environmental activism and fashion to financial services and SaaS. My specialties are multimedia marketing, business development, event planning, client service, writing, graphic design and video production.
Marketing and Business Development Manager @ • Head of marketing and business development at a consulting firm that provides business development coaching and technology platforms to service professionals and their firms
• Research, develop and execute marketing plans and opportunities, design and publish materials for print/online marketing, write articles and press releases, co-author white papers, develop content for social media platforms, create advertising campaigns, design and write copy for company websites, and create video content for websites
• Grow the business by prospecting for new clients, identifying new tools and workflows, creating business development strategies, building relationships with prospective clients, maintaining existing client relationships, nurturing referral relationships and expanding into new markets
• Manage and train our business development and administrative/operations team members
• Contribute to strategic planning, product development, branding strategies, sales tactics and technology solutions From July 2014 to Present (1 year 4 months) Los Angeles, CaliforniaProduct Line Coordinator @ • Worked in the Licensing department to coordinate and maintain trademark-licensing contracts between Timberland and its licensees
• Gathered evidentiary materials and executed legal requirements to uphold trademark rights for new segments of the business
• Researched the products and processes of industry competitors; compiled and presented competitor intelligence to drive Timberland’s evolution and growth as a brand
• Coordinated the process of presentation, selection, and volume forecasting of Timberland accessories from the design stage to the launch of the product line From December 2013 to March 2014 (4 months) Stratham, New HampshireFinancial Services Representative @ • Administered pension accounts, educated customers on plan rules and options, and addressed inquiries and requests for retirees of over 70 client companies
• Coordinated with other business units to facilitate inquiry research and resolution
• Acted as team lead for tracking client events, reporting call trends, and researching updates for resources and procedures From October 2011 to May 2013 (1 year 8 months) Merrimack, New HampshireIntern @ • Organized sustainability initiatives including campus outreach and education, conservation projects, environmental education, and advocacy events
• Led the planning committee for the annual Earth Day Spring Fling, an outdoor festival that featured thousands of attendees and a record-breaking number of environmental vendors, exhibits, and organizations
• Created and spearheaded a student activism initiative called the ‘Advocacy Coffee House,’ a recurring musical open-mic event that resulted in significant changes to University environmental policies, including the addition of an Environmental Studies major
• Ran the Sustainable Offices Program, a campus outreach program that provided free environmental consulting services and sustainability recommendations to campus offices From August 2009 to May 2011 (1 year 10 months) Storrs Mansfield, ConnecticutField Manager @ • Let fundraising teams on Environment New Hampshire and Environment Connecticut campaigns for three summers between 2007-2010
• Raised funds and grassroots support for various environmental policy campaigns. I advocated for several bills including a measure to reinstate the protections of the Clean Water Act and cap-and-trade vehicle emissions legislation
• Trained and led teams of canvassers, planned canvas locations, and tracked fundraising progress toward goals
• Raised a total of nearly $30,000 across all three campaigns From June 2007 to August 2010 (3 years 3 months) West Hartford, Connecticut
Cum Laude, Bachelor of Science degree, Environmental Science, 3.6 GPA @ The University of Connecticut From 2007 to 2011 College Course Credits, Advanced Spanish, 4.0 GPA @ Middlebury College From 2008 to 2008 Olivia Cowenhoven is skilled in: Marketing, Business Development, Event Planning, Management, Leadership, Social Media Marketing, Fundraising, Public Speaking, Research, Social Networking, Social Media, Nonprofits, Environmental Science, Project Planning, Data Analysis, Sustainability, Customer Service, Microsoft Excel, Strategic Planning, Publications, Public Relations, Proposal Writing, Office Administration, Digital Marketing, CRM, WordPress, Project Management, Sales, Writing, Report Writing, Networking, Environmental Policy, Volunteer Management, Community Outreach, Marketing Strategy, Product Marketing, SaaS, Lead Generation, Graphic Design, Video Editing, Cloud Applications, Marketing Communications, Pipeline Management, Event Management, Program Development, Spanish, Green Initiatives, Political Campaigns, Marketing Management, New Business Development