A Senior General Management, Sales and Marketing Executive with over 20 years experience in progressively senior roles in the Consumer Packaged Goods industry. I have proven ability to plan and direct activities and deliver strategically-aligned results based on industry trends and customer insight. Recognized as an effective, coach and leader, I am passionate about bringing out the...
A Senior General Management, Sales and Marketing Executive with over 20 years experience in progressively senior roles in the Consumer Packaged Goods industry. I have proven ability to plan and direct activities and deliver strategically-aligned results based on industry trends and customer insight. Recognized as an effective, coach and leader, I am passionate about bringing out the best in people and am an effective leader who builds and manages strong cross-functional relationships. Specialties: Brand positioning Consumer segmentation Social & Digital Media Market Research & Consumer Insights New product/business plan development Category Management , Trade Marketing CPG P&L management, strategy, and organizational leadership Consumer goods beer / beverage alcohol industry Fast Casual Dining, QSR, Food Innovation Sales and Marketing Management / Business Development Advertising / Media: deep understanding of brand selling proposition and media strategies Marketing Chairman, Ontario Craft Brewers Association 2004-2007 (OCB)Director of Marketing, North America @ From September 2009 to Present (6 years 2 months) Director of Marketing @ From September 2009 to Present (6 years 2 months) Marketing Director - Canada @ From February 2009 to September 2009 (8 months) Principal @ From January 2008 to February 2009 (1 year 2 months) Vice President, Marketing @ From September 2004 to November 2007 (3 years 3 months) Business Development Director @ From April 2003 to September 2004 (1 year 6 months) Marketing Manager @ From January 1999 to April 2003 (4 years 4 months) Brand Manager @ From January 1996 to April 1999 (3 years 4 months) Media Planning & Execution @ From 1989 to 1991 (2 years) Ivey Executive Development Programs, Marketing Management @ The University of Western Ontario - Richard Ivey School of Business From 2002 to 2002 Business Administration - Marketing (3 Year) @ Sheridan College Norm Pickering is skilled in: Trade Marketing, Advertising, Organizational..., FMCG, P&L Management, Consumer Insights, Segmentation, Market Research, Marketing Management, Cross-functional Team..., Brand Development, Marketing Strategy, Integrated Marketing, Product Development, Strategic Planning, Beer, Marketing Communications, Public Relations, New Business Development, P&L, Social Media Marketing, Customer Insight, Marketing, Management, Business Development, Creative Direction, Leadership, Market Planning, Strategy, Brand Management, Media Planning, Consumer Products, Digital Media, Pricing, Entrepreneurship, Digital Marketing, Marketing Research, Competitive Analysis, Online Advertising, Negotiation, Retail, Online Marketing, Digital Strategy, Budgets, Sales, Account Management
Director of Marketing, North America
September 2009 to Present
Mucho Burrito - Fresh Mexican Grill
Director of Marketing
September 2009 to Present
Marketing Director - Canada
February 2009 to September 2009
S&E Strategic Management
January 2008 to February 2009
Brick Brewing Co
Vice President, Marketing
September 2004 to November 2007
Business Development Director
April 2003 to September 2004
Sleeman Breweries Ltd.
January 1999 to April 2003
Stroh Brewing Company
January 1996 to April 1999
Media Buying Services
Media Planning & Execution
1989 to 1991
What company does Norm Pickering work for?
Norm Pickering works for Extreme Brandz
What is Norm Pickering's role at Extreme Brandz?
Norm Pickering is Director of Marketing, North America
What industry does Norm Pickering work in?
Norm Pickering works in the Food & Beverages industry.
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