Executive with extensive experience in the mobile industry, internet and social media. Broad international experience including Western Europe, US, Latin America, South Africa and APAC. Specialties: • Proven track record of success developing profitable business from the ground up while minimizing operational costs. • Expert in the mobile industry (13+ years of experience) and Internet, familiar with multiple business models in more than a dozen international markets. • Hands-on and hardworking leader, thriving in very rapidly changing environments which require problem solving and multitasking as critical skills. • ‘Go-doer’, able not only to come up with strategies, but to execute.

CEO @ MediaSmart is a mobile first DSP focused on maximizing campaign engagement. mediasmart´s proprietary platform is available on a self-serve model and offers the perfect combination between machine learning and human interaction to make sure your mobile campaigns are effective. From January 2012 to Present (4 years) Managing Partner @ Nodeom provides consulting and freelance services to companies in the area of mobile and social media. Whether you are a company in the space looking to increase your geographical or product footprint, or a company in any other industry wondering if and how to tackle mobile and social media, Nodeom´s strategic guidance and execution expertise can help you. Nodeom has worked with clients such as HP, Palm, Elevation Partners, Quattro Wireless (now part of Apple), WAU Mobile or TMG. Engagements can range from management consulting and advising to full execution. From April 2009 to Present (6 years 9 months)

MS, Electrical Engineering & Management @ Stanford University From 1997 to 1999 Bachelors, Physics @ Universidad de Santiago de Compostela From 1992 to 1996 Noelia Amoedo is skilled in: Mobile Devices, Strategic Partnerships, Mobile Applications, Product Marketing, Start-ups, Telecommunications, Business Development, Marketing, Mobile Internet, Product Management, Management, Mergers & Acquisitions, Business Strategy, Mobile Communications, Mobile Technology