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Specialties:-Fashion, Celebrity, Music and Charity Connections/Expertise
Public Relations Manager - Retail @ From May 2012 to Present (3 years 6 months) NY NYManager / Director @ Freelance (Public Relations/Events Manager-Director)
Various Public Relations, Events and Marketing Companies – New York, NY
• Rogers and Cowan, Jennifer Lopez and Marc Anthony Collections for Kohl’s (Including men and women’s clothing, accessories, shoes and home décor)
Responsibilities include: Manage and organize the official press preview/fashion show launch event (including but not limited to photo/b-roll shot lists and talent sound bites), create awareness via creative social and online media channels, pitch covers including inside feature stories and product placements, assist in writing all media strategies, launch event tactical plans and celebrity seeding programs.
• Radar Entertainment, Forever 21 Times Square Store opening (NYC’s largest private retail store to date) Responsibilities included: Client management, creative and strategic concept development & event design, event styling, team management, event production and execution, VIP, celebrity & talent management, budget management
• Alison Brod Public Relations, Spring 2011 Fashion Week: Jill Stuart, Pamela Rowland, Whitney Eve
Responsibilities included: Invite list management (designers personal contacts/buyers/press), invite and evite distribution, RSVP’s, press outreach, arrangement of show seating chart and photographer risers, celebrity outreach,
gift bag coordination and sponsorship outreach, front of house supervision and celebrity front row seating, file maker management. *Pitched Judith Ripka’s newest collection post fashion week. From June 2010 to September 2012 (2 years 4 months) Greater New York City AreaPR and Events Manager @ • Oversee execution of VIP and consumer special events including store openings, launch parties, brand integrations and strategic alignments. Includes management and coordination of production details and collaboration with the broader marketing department to leverage all consumer touch points (online, social media etc.)
• Currently working on Express events such as: The 30th anniversary party and capsule collection, ReRock denim celebrity event, Coachella, Lollapalooza, Bonnaroo, Express Puerto Rico store opening, LA showroom opening, Love Express and Express Honor fragrance launches
• Manage west coast product placement process including showroom orders and related celebrity outreach
• Organize and execute various award show gifting suits/celebrity dressing opportunities (i.e. MTV Movie Awards, Hollywood Style Awards, South by Southwest Music Festival)
• Act as main press contact for editors requesting samples/credits/features
• Secure brand feature boxes and placements in all core media outlets (national/regional)
• Organize and manage public relations sample closet, showroom and new sample lines
• Coordinate mailings of samples to key editors, celebrities, and stylists using personal relationships
• Maintain press book, monthly status report, competitive analysis spreadsheet, media clippings, seasonal trend overviews and merchant updates
• Increased brand awareness and exposure by creating Express’ new fall 2009 denim campaign featuring RADD (Recording Artists, Actors and Athletes Against Drunk Driving). “Drive Now - Txt L8R” appeared in all Express stores, Express mailings and various media outlets across the country. (print/online and GWP)
• Developed and executed launch concept for Express Reserve Fragrance including a national five city club tour From March 2009 to June 2010 (1 year 4 months) Account Supervisor @ • Actively maintained and oversaw client accounts, including Esprit, Chelsea Premium Outlets (50 US Upscale Outlet Centers), Yummie Tummie, Marc Ecko Cut & Sew, Red by Marc Ecko, Marc Ecko Star Wars Collection, Vertu, John Hardy, The Italian Trade Commission “Made in Italy” Campaigns, The Wildlife Conservation Society “Safari India”, Fran Dresher’s Cancer Schmancer Charity, etc.
• Developed overall press strategies, marketing campaigns, promotional opportunities and event objectives
• Developed launch concept for new brands
• Secured brand feature stories, TV segments, feature boxes and product placements in all core media outlets (national/regional/international)
• Day-to-day client and press contact
• Ensured positive public image for clients and address potential negative press
• Oversaw several account teams and mentor junior/senior staff
• Created and managed press status reports on bi-weekly basis
• Acted as Nike Communications celebrity liaison and wrangler From August 2006 to January 2009 (2 years 6 months) Senior Account Executive @ • Maintained and supervised celebrity client accounts, including the Hiltons, Trumps, Joan Collins, Aer Lounge, Montel Williams, Karmine Alers (Broadway’s RENT), Lighthouse International, USO, New York Pops, GMP Foundation “Angel Ball”, Boys Towns of Italy, etc.
• Organized and executed events weekly, handling red carpet logistics, press and photographers
• Pitched various television stations/programs, publications and newspaper media outlets on a daily basis, resulting in successful client placements
• Created new areas of interest for clients in order to generate new publicity and promotional ideas
• Arranged and attended various press events with celebrity clients
• Collaborated with different record labels, management firms and talent agencies in order to develop and obtain new business From October 2005 to August 2006 (11 months)
BA, Communications @ Ithaca College From 2000 to 2004 Nikki Klarberg is skilled in: Special Events, Talent Relations, Online Publicity, Press Release Creation, Presentation Building, Marketing Messaging, Slogans, Product Descriptions, Company Profiles, Tweens, Mass Market, Media Outreach, Marketing, Event Management, Press Releases, Publicity, Talent Management, Entertainment, Television, Public Relations, Sponsorship, Social Media, Fashion, Brand Awareness, Marketing Communications, Event Planning, Social Media Marketing