Director, Marketing and Customer Experience @ Head of marketing for both home loans and home equities lines of business From December 2012 to Present (3 years 1 month) Sr. Manager, Digital Marketing @ Strategy, planning, and execution oversight of digital marketing channels and budgets for Discover Home Loans. Includes website management, analytics, and design of public and
Director, Marketing and Customer Experience @ Head of marketing for both home loans and home equities lines of business From December 2012 to Present (3 years 1 month) Sr. Manager, Digital Marketing @ Strategy, planning, and execution oversight of digital marketing channels and budgets for Discover Home Loans. Includes website management, analytics, and design of public and private sites and management of digital customer acquisition channels including paid and organic search, branded and direct response display, social media, and affiliate marketing. From August 2011 to December 2012 (1 year 5 months) Manager, Strategy and Analysis, Consumer Banking and Lending @ Internal strategy consulting for Consumer Banking and Lending group (inclusive of Credit Card Customer Experience, Deposit Products, Personal Loans, Student Loans, and new business and product development) From June 2010 to August 2011 (1 year 3 months) Project Manager, Strategy and Analytics, Consumer Banking and Lending @ From August 2008 to June 2010 (1 year 11 months) Strategic Leadership Program, Cardmember Services and Consumer Banking @ From June 2007 to July 2008 (1 year 2 months) Senior Financial Analyst, Controllers Office @ Responsible for financial oversight of The University's foreign programs, review of cash and general fund accounts, m&a due diligence support, and annual year end financial reporting and audit. From 2005 to 2007 (2 years) Assurance and Advisory Services @ Audit and Assurance Services - Various Industries From 2002 to 2005 (3 years)
MBA, Strategy, Finance @ University of Notre Dame - Mendoza College of Business From 2006 to 2007 BA, Accounting & Theology @ University of Notre Dame From 1999 to 2003 Nicole Straub is skilled in: Financial Analysis, Banking, Process Improvement, Product Development, Digital Marketing, Web Project Management, Customer Experience, SEO, SEM, Strategic Planning, Online Marketing, Strategy, Financial Services, Marketing, Cross-functional Team Leadership
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