Accomplished marketing/advertising professional with experience on both the client and agency side in a variety of categories including media, e-commerce, automotive, luxury lifestyle, electronics & technology, sports & entertainment, CPG, professional services, finance, healthcare, and travel & tourism. Results-driven and forward-thinking executive offering over ten years of experience developing integrated digital marketing, branding, social media and advertising strategies to meet business objectives and facilitate business growth. Proven record of driving substantial revenue gains and brand awareness through strategic planning, qualitative and quantitative research, analytics & insights, digital and interactive marketing, content strategy, paid search, social media and display advertising, SEO analysis and optimization, creative development, general market advertising, mobile advertising, database/direct-marketing, media planning and buying, sponsorship, website UX design, Pay-Per-Click (PPC) campaign management and optimization practices, video advertising, search retargeting and other online advertising tactical opportunities. Highly experienced in Web analytics with unique ability to measure and analyze data to gain actionable insights for optimizing campaigns. Specialist with tracking tools such as Omniture SiteCatalyst, Coremetrics, DART/Media Plex, Google Analytics, Radian6, Crimson Hexagon, ContextOptional, and planning tools such as Ad Relevance/Nielsen’s @Plan and Netview. - Digital Marketing Strategy - Content Management - Marketing Automation - Integrated Marketing - Web Analytics & Reporting - A/B Multivariate Testing - Search Engine Optimization - Omni-Channel/ecommerce - Statistics Analysis - Search Engine Marketing - Mobile Marketing - Channel marketing

Manager, Digital Marketing at L'Oréal @ Redken From 2015 to Present (less than a year) Greater New York City AreaDigital Marketing Manager @ Managed all digital/interactive marketing for Samsung Electronics mobile computing division for U.S market. Developed and executed strategic multi-channel & multi-media campaigns to maximize brand awareness, purchase intent, increase retention and drive incremental revenue. Designed go-to-market strategy for new product launches to drive qualified traffic to Samsung.com through hyper-targeted digital marketing campaigns, including online advertising (display, contextual, behavioral and retargeting), email, mobile, paid search, SEO, social, CRM, PLA and affiliate marketing. Managed samsung.com content evolution and overall optimization. Oversaw day-to-day relationship of several external agency partners. Provided daily KPI insights/dashboard on ecommerce, site traffic, paid display and attribution/acquisition. From September 2013 to 2015 (2 years) Greater New York City AreaOnline Advertising Manager @ Created, implemented, and managed online acquisition advertising and marketing campaigns to increase KPMG's brand awareness and each business service offerings. Manage the day-to-day execution and optimization of all digital campaigns such SEO/SEM, social media, mobile, display, media buying & planning, content optimization, and CRM/email marketing. Utilize analytics software such as Google Analytics for ranking and PPC evaluation, goal conversions & goal funnels. Evaluate and implement new strategies for PPC & SEO campaigns resulting in increasing sales, conversions, leads and CTRs while effectively reducing overall costs. Identify and systematically test campaign strategies, targeting, and revenue opportunities. Optimize Website user-experience with the aim of increasing conversion rates. Coordinate with creative and tech teams to support on-going campaign needs. Work with sales teams to identify and propose performance-marketing opportunities. Managing .com site content evolution and overall optimization. Establish measurement plans including Key Performance Indicators (KPIs) and perform in-depth quantitative analyses of digital marketing results ensuring constant optimization. From June 2012 to September 2013 (1 year 4 months) Greater New York City AreaDigital Marketing eCommerce-Analytics Insights Lead @ Develop strategic, integrated marketing programs/initiatives for www.toysrus.com and www.babiesrus.com to continually maximize brand awareness, purchase intent, increase retention and drive incremental revenue. Oversee brand management, marketing, public relations and advertising. Manage cross channel marketing initiatives; incorporating email, web, affiliate, partnerships, mobile, social, SEO/SEM paid search, display, promotions, brick and mortar, and other digital/traditional strategies to increase the effectiveness of campaigns. Craft analytical reports to measure the impact of all digital marketing and social media campaigns and provide actionable insights to optimize/course correct programs ensuring campaign goals and objectives are met. Analyze industry/customer data and best in class digital marketing strategies to enhance tactical initiatives. Establish Key Performance Indicators (KPIs) for each digital marketing channel, the measuring metrics, and reporting the results ensuring constant optimization. Create automated data reporting tools, such as dashboards, interpret findings and provide actionable recommendations to the ecommerce team. Prepare formal competitor analysis as well as constantly obtaining competitive intelligence data to provide insights and trends. Utilize Omni-channel customer behavioral data for analytic reporting, behavioral segmentation and predictive modeling. Analyze marketing metrics to identify cause-effect relationships between marketing actions and its outcome in market. Work with internal cross-functional project teams to ensure data integrity and that the most valuable data is tracked. Collaborate with database and vendor teams to acquire necessary data needed for tracking and analysis of digital acquisition programs. From January 2011 to June 2012 (1 year 6 months) Greater New York City AreaDigital Marketing Consultant @ Responsible for the development and implementation of integrated marketing strategies with focus on digital and social initiatives to build brand awareness, foster interactivity, increase market share and acquisitions. Managed the activation of digital & social media tactics and key strategic initiatives, media planning & buying, SEO, SEM, display advertising, mobile marketing, e-mail marketing and website optimization ensuring digital alignment with business line objective and strategies. Oversaw web properties, including the development and management of site content, functionality, re-launches/enhancements, social media applications and customer experience. Daily management of social channels including Facebook pages, Youtube brand channel and Twitter account. Executed contests, promotions and developed content for several Amex brand products. Conducted competitive analysis and identified market trends to craft strategic planning and message development. Developed and tracked metrics and success criteria for all digital and social campaigns. Day-to-day management of several external agencies both in the U.S. and abroad. Crafted 360-degree agency briefs and supervised projects and activities executed by external agencies. From February 2010 to January 2011 (1 year) Greater New York City AreaSenior Brand Manager @ Conceived, developed and implemented organization’s strategic brand plans, integrated marketing communication and sales promotions that drove brand awareness, market share and, ultimately, increased sales. Ensured a unified brand image and message throughout all advertising, digital/interactive, social media, PR communications, sponsorships, packaging, sales collateral and promotional efforts. Provided strategic direction and oversaw the day-to-day management of seven agency partners, both domestically and abroad, including: digital/interactive, general market and direct marketing advertising and public relations. Established each agency’s scope-of-work, crafted creative/campaign briefs, managed production schedules and approved all creative. Controlled a marketing budget of over $50 million USD. From July 2005 to February 2010 (4 years 8 months) Greater New York City AreaSenior Account Executive @ Served as primary integrated team client contact, providing both strategic as well as day-to-day support on all marketing communications initiatives. Responsible for strategic planning and creative brief development as well as all internal and external briefings. Contributed to the development and implementation of business strategies and marketing plans for multiple clients such as Dove, Captain Morgan’s Rum, Hershey’s, Canon, Adidas, Trojan Condoms, AXE Body Spray and Starbucks, which increased brands’ market share and achieved profit targets. Facilitated strategy and brainstorming sessions in order to provide recommendations for new and existing marketing programs. Responsible for ensuring precise client and agency budgets, scopes-of-work and monthly financial reconciliations. Compiled and analyzed post project scorecard and case studies identifying strength/weaknesses and future opportunities. Crafted competition updates, industry trend analysis and ROI analysis for each campaign. From August 2003 to July 2005 (2 years)

Bachelor of Arts (BA), Marketing @ The George Washington UniversityMBA, Marketing @ Fordham Gabelli School of Business Neil Seecharan is skilled in: Digital Marketing, Integrated Marketing, SEM, Online Marketing, SEO, Mobile Marketing, Analytics, Social Media Marketing, Advertising, Marketing Strategy, Digital Strategy, Email Marketing, Online Advertising, CRM, Social Media