Neil Seecharan's Email Addresses & Phone Numbers

Digital Analytics Manager @ FULLBEAUTY Brands Greater New York City AreaDigital Marketing Consultant @ American Express From February 2010 to January 2011 (1 year) Greater New York City AreaSenior Account Executive @ Edelman From August 2003 to July 2005 (2 years) Senior Manager Digital Analytics @ FULLBEAUTY Brands Greater New York City AreaManager, Customer Insights & Analytics...

Digital Analytics Manager @ FULLBEAUTY Brands Greater New York City AreaDigital Marketing Consultant @ American Express From February 2010 to January 2011 (1 year) Greater New York City AreaSenior Account Executive @ Edelman From August 2003 to July 2005 (2 years) Senior Manager Digital Analytics @ FULLBEAUTY Brands Greater New York City AreaManager, Customer Insights & Analytics @ Barneys New York Lead strategy, architecture and the development of data, experimentation and analytics solutions for barneys.com and barneyswarehouse.com to drive conversion and incremental revenue. Utilize Adobe Analytics Cloud (Omniture) to monitor site health and track performance KPIs (such as traffic, conversion, AOV, margin, etc.). Analyze website data on traffic sources and consumer behavior, order volume, conversion funnel, navigation behavior, product selection and provide actionable insights to improve site experience and increase conversion.Apply CLV segmentation and targeting to increase the relevance of marketing campaigns and increase engagement and reduce churn. Design, manage and execute analyses such as: marketing channel attribution, website analytics, customer segmentation, CX survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research.Oversee measurement strategy and optimization efforts including A/B testing, multivariate testing (Maxymiser), persona management, performance analysis, display, and remarketing. Create and distribute daily, weekly, monthly, seasonal and annual performance, scorecards, dashboards and ad-hoc deep-dive reports. Technical lead for site tagging (Adobe DTM), SDR development, QA and debugging. From April 2017 to July 2018 (1 year 4 months) Greater New York City AreaManager, Digital & eCommerce Analytics, The Body Shop @ L'Oréal Manage strategic analyses, reporting and optimization of website and digital marketing channels to drive traffic and revenue for thebodyshop-usa.com. Analyze site activity and consumer behavior to provide strategic insights to improve site experience and improve conversion. Assess campaign attribution and cross-channel activity to optimize marketing mix and ROAS. Provide digital insights and analysis covering all online marketing channels (Affiliates, Paid Search, Organic, Email, Display, etc.). Monitor site health and track site KPIs (such as traffic, conversion, AOV, etc.) using tools such as Adobe Analytics (Omniture) and Google Analytics 360 suite. Create and distribute daily, weekly, monthly, seasonal and annual performance, scorecards, dashboards and ad-hoc deep-dive reports. Implement on-site A/B testing strategies and evaluate results to optimize website performance across multiple areas (IT, Creative, Merchandising, Marketing, etc.). Technical lead for site tagging, QA and debugging, platform migrations and 3rd Party Vendors. From January 2016 to 2018 (2 years) Greater New York City AreaDigital Strategist @ Samsung Electronics America Designed go-to-market strategy for new product launches to drive qualified traffic to Samsung.com through hyper-targeted digital marketing campaigns, including online advertising (display, contextual, behavioral and retargeting), email, mobile, paid search, SEO, social, CRM, PLA and affiliate marketing.Provided daily KPI insights/dashboard on e-commerce, site traffic, paid display and attribution/acquisition. From September 2013 to 2015 (2 years) Greater New York City AreaOnline Advertising Manager @ KPMG US Managed online acquisition advertising and marketing campaigns to increase KPMG's brand awareness and each business service offerings. Oversaw the day-to-day execution and optimization of all digital campaigns such SEO/SEM, social media, mobile, display, media buying & planning, content optimization, and CRM/email marketing.Establish measurement plans including Key Performance Indicators (KPIs) and perform in-depth quantitative analyses of digital marketing results ensuring constant optimization. From June 2012 to September 2013 (1 year 4 months) Greater New York City AreaAnalyst, Ecommerce & Digital Marketing @ Toys R Us Extended TRU’s global ecommerce marketing reach by spearheading formation and roll out of all digital marketing reporting and analytics. Contributed insights to the core strategy, development, execution, and growth of all digital marketing and ecommerce planning, performance, and optimization. From January 2011 to June 2012 (1 year 6 months) Greater New York City AreaSenior Brand Manager @ Bermuda Department of Tourism Conceived, developed and implemented organization’s strategic brand plans, integrated marketing communication and sales promotions that drove brand awareness, market share and, ultimately, increased sales. Ensured a unified brand image and message throughout all advertising, digital/interactive, social media, PR communications, sponsorships, packaging, sales collateral and promotional efforts. Provided strategic direction and oversaw the day-to-day management of seven agency partners, both domestically and abroad, including: digital/interactive, general market and direct marketing advertising and public relations. Established each agency’s scope-of-work, crafted creative/campaign briefs, managed production schedules and approved all creative. Controlled a marketing budget of over $50 million USD. From July 2005 to February 2010 (4 years 8 months) Greater New York City AreaManager, Digital Marketing, Redken at L'Oréal @ L'Oréal Developed and implemented strategic digital and content initiatives for Redken and Pureology digital brand properties to increase brand awareness, user engagement and driving business goals. Managed the reporting and analysis of channel marketing, measured the effectiveness of marketing campaigns, and determined effective acquisition channels for investment. Lead the Tag strategy and technical site implementation of Adobe Analytics across Redken.com, Redkensalon.com and Pureology.com. Main point of contact for the implementation and on-going management of all digital solutions; including QA test, URL management and A/B testing. From June 2015 to 2016 (1 year) Greater New York City Area