Master of Business Administration (M.B.A.) @
University of Rajasthan, India
Results-oriented marketing professional with 10+ years of product marketing experience in consumer packaged goods industry, driving growth on brands ranging from $40 million to $1 billion, with budget responsibilities from $4MM to $23MM. Specific experiences include Direct-to-Consumer Marketing (Amazon), Shopper Marketing, Promotion Strategy Development & Execution and Brand P&L leadership. Have led multiple cross-functional teams, led people
Results-oriented marketing professional with 10+ years of product marketing experience in consumer packaged goods industry, driving growth on brands ranging from $40 million to $1 billion, with budget responsibilities from $4MM to $23MM. Specific experiences include Direct-to-Consumer Marketing (Amazon), Shopper Marketing, Promotion Strategy Development & Execution and Brand P&L leadership. Have led multiple cross-functional teams, led people and brands with proven track record of results and business growth.
E-commerce Marketing Manager (Amazon) @ From January 2015 to Present (1 year) Shopper Marketing Manager (Channel) @ Primary responsibilities included developing retail accounts strategies rooted in shopper insights, developing L& G category and providing guidance on product needs. Created consumer-focused business growth plans that aligned brand and retailer strategy across all touch points.
Drove +180% YOY growth at Amazon in 2014. Developed Joint Business Plans with vendor managers and identified key priorities to drive exponential e-commerce growth. Developed shopper marketing programs for Hardware, Meijer, KMART and IGCs.
Recommended & led the creative development of new retail store concept at key accounts to engage shoppers via inspirational messaging, project ideas and exciting visuals.
Successfully led Digital Vendor Marketing programs across multiple retailers to engage shoppers online and create awareness of SMG brands in store.
Leveraged Shopper insights to guide development of business strategies in key channel customers. From June 2012 to December 2014 (2 years 7 months) Brand Manager, TN Retail (Ensure & Glucerna Brands) @ Responsibilities included leading Glucerna brand direct-to-consumer portfolio strategy and equity, P&L accountability, managing retail budget and providing food channel leadership for Ensure and Glucerna brands. From March 2011 to June 2012 (1 year 4 months) Brand Manager (Nepro) @ Responsibilities included leading P&L, managing budget and development and execution of marketing programs to grow Nepro institutional and retail business. From June 2010 to February 2011 (9 months) Brand Manager (PediaSure) @ Responsibilities included leading PediaSure institutional P&L, core business analytics and development and execution of marketing programs to grow Kid/Toddler portfolio of brands. From January 2008 to May 2010 (2 years 5 months) Brand Manager (Innovation) @ Responsibilities included identifying innovation opportunities on Similac and Kid/Toddler portfolio of brands and developing go-to-market plan for the lead innovation concept. From September 2006 to December 2007 (1 year 4 months) Associate Brand Manager (Similac) @ Responsibilities included leading Similac business analytics, retail & consumer programs support and competitive assessment. From August 2005 to August 2006 (1 year 1 month) Associate Brand Manager (Huggies) @ Responsibilities included forecasting, business analytics, competitive assessment and budget management. From July 2004 to July 2005 (1 year 1 month) Graduate Assistant @ Developed marketing programs to promote services offered by the business school for career development, designed bulletin boards & assisted with internship research and graduation outcomes data collection and analysis. From September 2003 to May 2004 (9 months) Marketing Intern @ Analyzed company's portfolio of services, identified gaps in the offering and recommended changes and augmentation to the services to drive increased profit and market share. Evaluated opportunities to introduce after-hours, weekend and holiday pickup and delivery as a value-added service and provided competitive assessment of similar offerings. From June 2003 to August 2003 (3 months)
MBA, Marketing, Operations & Logistics @ Fisher College of Business, The Ohio State University. June 2004 From 2002 to 2004 MBA, Human Resources @ University of Rajasthan From 1997 to 1999 M. Sc, Biotechnology @ Pune University From 1994 to 1996 Neeru Mishra is skilled in: Cross-functional Team Leadership, Marketing Strategy, Marketing Communications, Product Launch, Product Management, Business Analysis, Business Management, Business Strategy, Promotion Planning, Marketing Communications Planning, Brand Equity, Brand Communication, Team Management, Team Leadership, Website Promotion
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