Software marketing professional with extensive experience developing strategies and programs to market and sell leading engineering design and collaboration solutions. Expertise in go-to-market strategy, business development, and sales enablement for direct and channel sales teams.
Director of Product Marketing @ Responsible for developing global go-to-market programs to drive customer value, transform sales & solution delivery, and fuel growth.
Aconex is the most widely used online collaboration platform in the world for construction, infrastructure, energy and resources projects. Aconex allows owners, contractors, construction managers, EPCs, project managers and consultants to collaborate securely, efficiently and easily. From May 2015 to Present (8 months) San Francisco Bay AreaSr. Marketing Strategy Manager @ Responsible for developing and executing go-to-market strategies and plans focused on the global Architecture, Engineering, Infrastructure, Construction and Natural Resources industries. Focus areas include BIM & Simulation for the Building, Plant, and Oil & Gas industries.
Specific projects include:
• Identifying Target Markets and Opportunity Prioritization
• Setting Goals & Objectives including Revenue Projections
• Solution Definition, Value Proposition and Launch
• Marketing Campaign Planning
• Direct and Channel Sales Enablement Planning and Asset Production From June 2012 to April 2015 (2 years 11 months) San Francisco Bay AreaMarket Strategy & Business Development Manager @ Responsible for go-to-market strategy and execution for Creo Business Unit. Production of sales enablement collateral, competitive updates, and other sales tools to support direct and channel sales teams. Customer-facing business development for strategic accounts in SF Bay Area. From June 2010 to June 2012 (2 years 1 month) Technical Sales Manager @ Channel Technical Manager for SolidWorks CAD, Simulation, and Data Management / Collaboration Solutions in the Western U.S. and Canada. Developed programs to increase the channel (VAR) technical and sales capacity and capabilities, including industry & sales training, demonstration materials, and customer facing sales / marketing assets. From June 2006 to June 2010 (4 years 1 month) San Francisco Bay AreaIndustrial Power Engineer @ Project manager for large commercial electric and gas utility installations and upgrades in downtown San Francisco. Managed 50+ concurrent projects through the application, estimation, design, scheduling and construction process. From 2002 to 2003 (1 year) Senior Consultant @ Project manager for pre and post sales CRM software implementations. Supported qualified sales opportunities at strategic accounts to deliver technical closure. Performed discovery and analysis of customer requirements and challenges, resulting in recommended implementation roadmaps and adoption strategies. From 2000 to 2002 (2 years) Manager, Technical Services @ Managed pre-sales Application Engineers, Instructors, and Technical Support staff at a leading VAR of SolidWorks CAD products. Developed custom demonstration content and marketing assets for vertical industries. Technical sales lead for large and strategic accounts. From 1996 to 2000 (4 years)
Bachelor's Degree, Mechanical Engineering @ California Polytechnic State University-San Luis ObispoManufacturing Engineering Internship @ Space Systems/Loral Nathan Stump is skilled in: Go-to-market Strategy, Business Development, Solution Selling, Strategy, Enterprise Software, Product Marketing, Pre-sales, Marketing Strategy, Sales Enablement, Technical Presentations, Account Management, Strategic Partnerships, Competitive Analysis, SaaS, Product Launch
Websites:
http://aconex.com