Established track-record of inspiring large cross-functional teams from idea generation, strategy development through execution to successfully deliver against P&L objectives while enhancing customer experience in acquisition, digital and mobile channels
Proven operating and P&L management expertise through innovation, pricing, product, channel, segment and risk optimization
Exceptional leadership, management and communication skills with over 7 years of direct people management experience. Currently manage a staff of over 15 people comprising of managers and senior managers
Highly analytical, results-driven, strategic thought leader with Financial Services Marketing (New Account Acquisition, Pricing Strategy, Internet Acquisition, Digital Marketing, Mobile platforms and marketing, Regulatory Compliance, Business Development and New Product Strategy) and Healthcare consulting experiences.
Specialties: Digital Marketing, Online Marketing, Mobile Marketing, Innovation, Risk Management, Search Engine Optimization, Search Engine Marketing, Display Advertising, New Account Acquisition, CARD Act, Regulatory Compliance, Financial Services (Credit Cards and Auto Finance): Marketing Analytics, Pricing Strategy, Regulatory Compliance, E-Commerce, Business Analysis, Statistical Analysis, Financial Analysis, Analysis driven Internet Marketing, Online Advertising, Partnership Marketing
Healthcare consulting, Project Management, Product Management, Electronic Medical Records.
Vice President, Digital Consumer Banking @ From July 2015 to Present (6 months) Angel Investor and Mentor @ From January 2013 to Present (3 years) Director, Discover it Cardmember Strategy @ From April 2014 to July 2015 (1 year 4 months) Director, New Account Acquisition @ From January 2012 to April 2014 (2 years 4 months) Greater Chicago AreaSenior Manager, Pricing Strategy @ From May 2010 to December 2011 (1 year 8 months) Manager, Pricing Strategy @ From March 2009 to April 2010 (1 year 2 months) Manager, Marketing Strategy and New Initiatives @ From October 2007 to March 2009 (1 year 6 months) Business Manager, Internet Marketing Strategy and Analysis @ From 2005 to September 2007 (2 years) Product Manager (Team Lead) @ From October 2003 to 2005 (2 years)
MBA @ Northwestern University - Kellogg School of Management From 2009 to 2012 M.S @ Purdue University From 2001 to 2003 B.S @ University of Madras From 1997 to 2001 High School @ PSBB From 1990 to 1997 Naga Parvatharajan is skilled in: Online Advertising, E-commerce, Analytics, Product Management, Pricing Strategy, Financial Analysis, Compliance, Partnership Marketing, Online Marketing, Credit Cards, SEM, SEO, Digital Marketing, Web Analytics, Email Marketing