Digital and mobile marketing professional with over fifteen years experience managing successful marketing, acquisition, ecommerce, and lead generation programs. Strategic planning, new channel development, and partner relationship management. Cross-channel expertise including search (SEO/SEM), affiliates, partnerships, display, email, social, content, and mobile along with the web analytics, operations, and conversion optimization activities that support these programs. Experience in
Digital and mobile marketing professional with over fifteen years experience managing successful marketing, acquisition, ecommerce, and lead generation programs. Strategic planning, new channel development, and partner relationship management. Cross-channel expertise including search (SEO/SEM), affiliates, partnerships, display, email, social, content, and mobile along with the web analytics, operations, and conversion optimization activities that support these programs. Experience in mobile platforms with early stage start-ups. Strong ability to manage to the metrics, drive business insights, and deliver results. Excellent leadership and project management skills.
Specialties: digital strategy, online acquisitions, lead generation, affiliate marketing, SEM/SEO, paid media, display, mobile marketing, mobile platforms, web analytics, direct response, ROI marketing, financial services marketing, conversion optimization, A/B and multivariate testing, strategic partnerships, usability, customer experience
VP Digital Marketing @ From 2012 to Present (3 years) Greater New York City AreaAdvisor @ From 2010 to Present (5 years) Advisor @ From 2012 to 2012 (less than a year) COO / VP Sales and Marketing @ From 2010 to December 2011 (1 year) SVP Online Acquisitions @ From 2005 to 2010 (5 years) Greater New York City AreaDirector of Marketing, Equities Group @ From 2001 to 2004 (3 years) Tokyo, JapanMarketing Consultant, gs.com @ From 2000 to 2000 (less than a year) Greater New York City AreaMarketing Manager, Direct Brokerage Group @ From 1996 to 1999 (3 years) Greater New York City Area
MBA, Marketing @ Columbia University - Columbia Business SchoolBS, Mechanical Engineering @ University of Rochester
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