Mounir MAHJOUBI's Email Addresses & Phone Numbers

Doing great things over the Internet @ BETC DIGITAL. Specialties: Digitalisation, Innovation, Marketing, Entrepreneurship, Business strategy, Communication.Deputy CEO / Directeur Général Adjoint - New Business and Client Services @ Creativity + Strategy + Technology + Humanity Responsible for driving business growth : - Developing new business in France and abroad. - Responsible of 4 strategic accounts. (...

Doing great things over the Internet @ BETC DIGITAL. Specialties: Digitalisation, Innovation, Marketing, Entrepreneurship, Business strategy, Communication.Deputy CEO / Directeur Général Adjoint - New Business and Client Services @ Creativity + Strategy + Technology + Humanity Responsible for driving business growth : - Developing new business in France and abroad. - Responsible of 4 strategic accounts. ( 3m +€ ) - Build our internal skills to better manage our client's new digital ambitions. I've been responsible for the win of large accounts such as Danone, Schneider Electric, UNIBAIL, ATOS, Total, Sephora, Coty, UNILEVER, or Piaget. I am more specifically managing 4 teams of 30+ people working on : - a FMCG food account at the European scale : From social media to a comprehensive Hero, Hub, Help content approach. - a FMCG beauty brand at the international level where we transformed the way we engage 40+ women on digital. - a B2B food brand where we help the company global digitalization strategy from a traditional B2B offline commercial relation to a full digital connected approach. - a B2C perfume brand dedicated to young women that we are launching worldwide. I am fluent in B2B, B2C and B2B2C languages. I am passionate by the concept of "engagement"​. All my digital life, I dedicated myself to make people do things, and use digital as a way to help them, support them and influence them. My current interest is on building a strategic framework for comprehensive content strategies based on an upgraded version of the Google 3H framework. My practice is more dedicated to the CAC40 world where I use my startup and digital entrepreneur background. I am trying to be a mix of a strategic consultant, a good marketer, an acceptable creative but with a core expertise in digital advisory and project execution. BETC Digital (180+ people) is one of the most awarded digital agency in Europe. We work with brands such as Evian, Vuitton, Canal Plus, Danone, Ubisoft, Peugeot, Total, Crédit Agricole, Sunpower, L'Oréal, SEPHORA, etc. Our Main Offerings: E-commerce, CRM, digital platforms, e-advertising, contents, mobile and social marketing, corporate digital transformation. From March 2014 to Present (1 year 10 months) Paris Area, FranceNew Business Director @ From July 2012 to March 2014 (1 year 9 months) Paris Area, FranceDigital Campaign Manager - Engagement Strategies @ Member of the digital campaign management team, I was in charge of the digital engagement strategies and of the coordination of the BSD consulting team (former Obama's campaign people). We built operational plans to develop the engagement of our supporters trough the multiples contact channels (emails, Twitter, Facebook, Website, Offline Ops, PR, etc.) I also designed tools, contents and platforms to spread the word in innovative ways such as funny/musical/emotional videos, "fight the smear" platform that develops the "share" behavior of people (on twitter and facebook), a local engagement website to make politics more accessible on the regional level, etc. From January 2012 to July 2012 (7 months) Paris Area, FranceCo-Founder @ LeBridge aims to connect the European start-up scenes by bringing investors and entrepreneurs across borders. We organized 2 trips in London with French entrepreneurs and meet with UK's ecosystem : investors, incubators and local entrepreneurs. From February 2011 to July 2012 (1 year 6 months) Co-Founder @ WE MAKE LOCAL COMMERCE MORE EFFICIENT. WE INCREASE FARMERS'​ INCOME. WE LOWER THE PRICE OF LOCAL & ORGANIC PRODUCTS • An e-commerce platform where users group themselves to buy directly from their local farmers. • A network of pickup locations where users collect their orders. • A truly collaborative network where users and farmers interact online and offline. IT WORKS WITH : Vegetables, fruits, meat, poultry, fish, dairies, bread, wine, juices… all of it sourced within 125 miles (200 km). WIRED UK : ONE OF EUROPE'S 100 HOTTEST STARTUPS IN 2012 In July 2015 : Already 600 communities and more than 1 000 000 unique paying orders in more tan 5 countries. 80+ employees and 3 rounds of investors. We created this project with Marc-David and Guilhem in late 2010 where I was more in charge of the technology setting of the project and the communication plan. I quit the company in early 2012 to join the François Hollande Presidential campaign. I am now a founding member and shareholder of the company. From November 2010 to July 2012 (1 year 9 months) CEO @ Mounir & Simon was a communication and innovation boutique agency. We were working like a startup to deliver great projects for our clients and our internal R&D. I managed a team of 3 and worked on very inspiring projects : - Google Startup café : During 3 years, we've designed and managed a program dedicated to create more bonds between Google and the French innovation eco-system. We built the curriculum of a public e-learning video platform for wannabee startuppers (startup-cafe.fr). We negociated and animated partnerships with top french Schools, Universities and french startups for the creation of the contents. We organized multiple PR events to expose the work done and sensibilize journalists and officials on Google actions for entrepreneurs. 2 M&S people were dedicated full-time on this project. - ESL Network : For 3 years, we’ve worked on multiple projects with this european lobbying and strategic consulting firm to integrate more digital thinking in their strategies. - My-Art.com : We have helped this startup on both technology and communication.We’ve built for them the technical infrastructure of the website and designed the early communication strategy. - Paris Open Data : Mounir&Simon was the first company that partnered with the Paris city to use and hack the data that were just opened. We created multiples dynamic maps of electoral data. - S-O-H-A : Mounir&Simon was a dynamic actor of the startup eco-system as we regularly organised the Sentier Open House Aperos where dozens of startuppers were invited to discover the office of a company and an open mic permitted them to pitch their projects. From November 2009 to July 2012 (2 years 9 months) International Product Manager Assistant @ International Marketing Development for the brand L'Oréal Paris Haircare Products Innovation for New Markets Developped the future specific products ranges of L'Oreal Paris Haircare for the growing new markets : Asia and South America. Market studies data analysis and creative work with agencies to develop breaktrough concepts for prospective products in new markets. L'Oréal is the place where I really understood what was FMCG marketing in a fast moving world. From January 2009 to September 2009 (9 months) CEO @ FairSense was my first failed startup. It was an e-commerce of decorative wall stickers designed by great artists and manufactured on demand in Paris. From setting the factory in Paris to developing the e-commerce platform, negociating with distributors and building the communication plan, it was a great human and business experience. From March 2006 to June 2007 (1 year 4 months) Internet Technician / Member of the Supervisory Board @ It was the great time of the 2000's, I was 16 and I was a real geek : At that time, I spent my night coding, chatting on IRC and playing online games. I started to work at Club-Internet on Saturdays and Sundays as a Network technician while going to school on week days. I was the youngest employee and I learnt a lot each day. It was a time of permanent network innovations (ADSL, VoIP, Optic Fiber, VoD) . From 2002 to 2007, I was elected by workers to represent them at the Supervisory Board of the company and at Deutsche Telekom (the owner) European Workers Council in Germany. I negotiated collective agreements every year and was an active member of the supervisory board on business strategy issues. I represented workers during 2 merger and acquisition operations. From April 2000 to June 2007 (7 years 3 months) Master's degree, Strategy & Finance - EcoFi @ Institut d'Etudes politiques de Paris From 2006 to 2009 Social entrepreneurship, Leader empowerment, Certificate @ Cambridge Judge Business School From 2011 to 2011 Visiting researcher for 1 year, Political Sciences, Communication @ Columbia University in the City of New York From 2007 to 2008 MSc, Business Law (Maitrise de Droit des Affaires) @ Université Panthéon Sorbonne (Paris I) From 2002 to 2006 CAP Cuisine - Cook National Exam, Cooking @ Certificat d'Aptitude Professionnelle - Education Nationale From 2014 to 2015 Mounir MAHJOUBI is skilled in: Marketing, Business Strategy, Entrepreneurship, Online Advertising, Start-ups, Marketing Communications, Digital Marketing, French, E-commerce, Public Relations, Market Research, Strategic Communications, New Business Development, Leadership, Strategy