Senior Retail Executive with 15+ years record of leading and growing multi-million dollar Business Units for traditional and e-commerce retailers. Extensive experience in P&L management, developing strategic growth plans and building strong vendor relationships that drive cost reductions while increasing profit margins. Strong Merchandising, Marketing and Category Management background in traditional and E-Commerce Channels.

Vice President of Grocery, Beverages and Snacks @ - Complete P&L responsibility for Online Grocery, Beverages and Snacks Categories representing 35% of total sales - Responsible for the collaborative development of annual business plans to deliver sales, profits and margin - Develop and set category roles - Work with the category merchants and pricing team to optimize regular and promotional retails to maximize results - Identify assortment gaps, test/develop new merchandising concepts - Responsible for the development of key promotional programs to drive basket size - Develop strategic growth plans to double grocery categories' contribution to total store sales - Mentor and develop a group of Senior Merchants, Merchants and Associates - Develop long term strategic partnerships with large manufacturers and CPGs to secure exclusive offerings and first to market launches - Lead cross functional teams to develop seasonal programs by planning marketing efforts, seasonal open to buy quantities, promotional activities and exit strategies From March 2015 to Present (10 months) Senior Director of Beverages @ - Complete P&L responsibility for $750 million in Beverages sales - Develop long and short term strategic plans with clear deliverables and tactics to deliver planned sales and profit goals - Create global merchandising, promotions, pricing and assortment plans for all 1300 stores - Develop online marketing and promotion plans to drive conversion and stem leakage - Collaborate with all manufacturers to drive volume and share - Redesign and implement $20 MILLION cooler conversion across all divisions to institute checkstands of the future for Safeway - Grow high impulse sales off the checkstands for all beverages and snacks categories - Grow Safeway's share of new item introductions at 2x fair share - Collaborate with vendor community to increase spending/investment levels at Safeway - Increase Private Label share of Beverage sales and increase plants' efficiencies From November 2012 to March 2015 (2 years 5 months) Director; Confection, Books, Magazines and Checkstands @ - P&L responsibility for over $500 million in confection, books and magazines - Responsible for building best in class checkstands and optimizing the product mix to deliver highest sales and profits - Developing strategic plans across 10 divisions and executing against them to achieve annual sales and profit plans - Responsible for assortment decisions, pricing, promotions and merchandising in all 1600 Safeway stores in the US - Developing consumer focused marketing programs to increase transactions, household penetration and share of wallet - Collaboratively work with all manufacturers to increase unit volume and their investment levels at Safeway - Increase Private Label share of Confections From May 2002 to November 2012 (10 years 7 months) Product Manager @ - Responsible for setting strategic plans for professional sugar line to increase the use of branded sugar usage in Bakeries, Foodservice and confection companies - Developed and launched 2 new lines of Organic sugars to increase C&H Market Share - Successfully executed 4th quarter programs aimed at boosting C&H sugar sales during the key holiday season and drove +1.5 share points - Launched C&H Professional Line of sugar website From 2000 to 2002 (2 years) District Sales Manager @ - New England sales team lead - Collaboratively working with dental labs, dental offices and Dental Universities to increase TRUBYTE product usage and penetration - Conducting education seminars for dental labs, offices and universities such as: Harvard, Boston University and Tufts to train future Dentists on benefits of TRUBYTE and build loyalty From 1996 to 1999 (3 years)

MBA, Marketing - Business Management @ University of Phoenix From 1997 to 1999 BA, Business, marketing @ Sonoma State University From 1990 to 1993 AA, Business @ Santa Rosa Junior College From 1989 to 1991 Moodie Coretti is skilled in: P&L Management, Pricing, Retail, Consumer Products, Forecasting, Brand Management, Merchandising, Grocery, Management, Sales, Marketing, Competitive Analysis, Sales Operations, FMCG, Marketing Strategy