Global digital marketing professional with over 8 years experience across multiple channels including: Paid Search, SEO, Programmatic Display, Mobile and Social Media. Developed successful global online marketing strategies for Fortune 500 clients in the technology, gaming, automotive, and retail verticals. Specialties: • Digital Advertising • Digital Marketing Strategy • Programmatic Display Media • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Pay-Per-Click Advertising (PPC) • Mobile Advertising • Social Media • Global Marketing: APAC, EMEA, ANZ, LatAm

Head of Digital Marketing - Brazil (Interim) @ From September 2015 to Present (2 months) São Paulo Area, BrazilSenior Global Marketing Manager (Online Acquisitions) @ From September 2013 to Present (2 years 2 months) San Francisco Bay AreaAssociate Director, Digital Media @ • Drive global digital strategy and lead two Fortune 500 technology (B2B), automotive (B2C), and career services (B2B/B2C) clients; managing annual media budgets over $20MM • Manage and mentor a team of 6 direct reports with responsibility for their ongoing career development, training, and performance evaluations as well as 3 indirect report across account teams • Developed multi-channel digital marketing strategy for B2B technology client focusing on small to medium size businesses; strategy resulted in a 175% increase in sales volume and 250% increase in revenue, quarter over quarter • Established a new paid search (SEM) campaign structure for career services client as well as introduced new success metrics; year over year the new structure yielded 75% new costumer acquisitions at a 35% lower cost per new customer acquisition • Work closely with senior clients to deliver thought leadership and aide in development of quarterly and annual business objectives • Create forecasts for media spend, revenue, search traffic, and CPA on a monthly and quarterly basis • Continuously identify areas of opportunity to improve team efficiency through automation and new tools; reduced teams’ reporting time by over 50% through excel automation From June 2011 to August 2013 (2 years 3 months) San Francisco, CaSenior Media Manager @ From June 2011 to September 2012 (1 year 4 months) San Francisco, CaAccount Specialist @ • Managed day-to-day client-agency relationship for Fortune 500 gaming client and Internet Retailer Top 500 footwear client with annual budgets exceeding $15MM • Proactively provided clients with strategic online marketing direction and recommendations across all marketing channels, including SEM, SEO, Mobile, and Display Media • Mentored and led a dynamic group of 3 analysts and 2 interns • Negotiated CPM and CPA display media buys through networks for branding and direct response initiatives based on projected goals • Led roles in conversion path optimization analysis; recommendations resulted in 350% increase in conversions rate for gaming client • Improved online gaming client’s search engine visibility by 150%; increased organic search traffic by 400%, through tile tags, meta tags, page content optimizations, and internal/external linking strategies • Launched online marketing strategy for Fortune 500 gaming client, integrating Paid Search, SEO, Display and Social Media; strategy resulted in 65% YoY growth in new customer acquisitions • Created comprehensive branded and non-branded paid search strategy for 5 brands for footwear client; in the first 30 days, increased online sales volume by 108% and revenue by 100% while decreasing cost per acquisition by 27% From March 2010 to June 2011 (1 year 4 months) Manager, Paid Search @ • Managed all aspects of paid search activity across Google, Yahoo, Bing, and tier 2 engines • Oversaw 10 brands in the education, retail, technology, and financial services verticals, with annual budgets totaling over $12MM • Analyzed detailed data including cost per click, conversion rates, click through rates, and conversions to achieve desired CPA/ROI/ROAS though bid optimizations and testing • Implemented micro-site strategy and increased overall traffic for online education client which resulted in a 245% increase in lead volume and a 30% decrease in cost per lead From March 2009 to October 2009 (8 months) Manager, Search Marketing @ • Client-agency liaison for 7 clients in the insurance, retail, e-commerce & travel industries • Managed various facets of online marketing campaigns including paid search, pay per call, social media, and display media • Developed custom monthly reporting deliverables for each client by analyzing website and paid search traffic through proprietary software, Google Analytics, Yahoo, and Bing reporting tools • Created paid search strategies to generate impressions, clicks, leads and/or sales in order to maximize ROI/ROAS • Launched Facebook Pay Per Click campaign for product review site; increased branded search volume by 50% and click volume by 25% From December 2007 to November 2008 (1 year) Sr. Team Lead @ From June 2005 to November 2007 (2 years 6 months) Secondary Markets Analyst @ From May 2004 to July 2005 (1 year 3 months) Trainer @ From June 2002 to May 2004 (2 years)

Bachelors, Business Management, Marketing @ Pepperdine University, The George L. Graziadio School of Business and Management Mo Derakhshanian is skilled in: SEM, PPC, SEO, Online Marketing, Mobile Advertising, Google Analytics, Google Adwords, MSN AdCenter, Yahoo Search Marketing, Omniture - SiteCatalyst, Omniture - Search Center, Digital Marketing, Digital Media, Marketing Strategy, Strategy Development, Organic Search, Mobile Search, Search Engine Technology, Integrated Marketing, Advertising, B2B Marketing, B2C marketing, B2B eCommerce, Local Marketing, Local Advertising, DoubleClick, Social Media, Social Media Marketing, Account Management, Strategic Planning, Marin Software, Kenshoo, Search Advertising, Search Engine Submission, Search Engine Ranking, comScore, Competitive Analysis, Social Media Strategist, Data Analysis, Analytics, Web Analytics, Mobile Marketing, E-commerce, Customer Acquisition, Online Lead Generation, Demand Generation, Web Marketing, Facebook, Online Advertising, Display Advertising