Mirjam Oort-Lohuis's Email Addresses & Phone Numbers

📖 Summary

Mirjam van Oort-Lohuis, describing herself as an ambitious and strongly motivated marketing professional with extensive experience across all areas of marketing management. She has both strategic and operational experience and has the ability to link marketing strategy to operational processes, technology and data. She is a proactive individual with a liking of challenges. She performs effectively in a highly pressurized (international) working environment. She is specialized in marketing turnaround and change management. With international experience in Europe she is well placed to respond quickly to international business issues and hit the ground running. She proved to be able to manage multiple complex projects at the same time in different European countries and has a proven track record of developing and creating European online and offline marketing, design and brand strategies. The knowledge she gained from these experiences continues to inform her work today, helping her to deliver short term and longer-term results and to push boundaries. She is also an exceptional leader who is able to develop and motivate others to achieve targets, setting high standards for performance and helping to connect individual goals to the goals of the organization. Her management style is appropriate when an organization or department needs a new direction. She articulates where a group needs to go, sets boundaries to experiment, innovate and take calculated risks. Expertise Business-to-Business, Business-to-Consumer, Leadership and General Management, Change Management, Marketing Management, Brand Management, eCommerce Operations, Email Marketing, Personalization, Search Engineering, Online & Offline Design, Usability Testing, Online & offline Creative Development, Online Merchandising, Web Development, Agile development, (Web) Analytics.Director Ecommerce & Campaign Operations Europe @ •Management of distributed team of 32 international professionals spread across 2 countries and 3 locations. •Leadership of European web platforms generating multi-billion dollar revenue annually. •Ownership of multi-channel campaign development across 9 countries and 2 brands. •Leadership of onsite personalization, search engineering, web analytics, online merchandising, email, search engine optimization, content optimization, onsite technology implementation and return on investment. •Business benefit realization and business implementation of new omni-channel responsive web platform. From March 2015 to Present (10 months) Director eCommerce @ •Management of distributed scrum teams of 23 international professionals spread across 2 locations (Venlo, The Netherlands, Boca Raton, Florida, US). •Ownership for European web platform development to maximize site traffic, sales demand and customer base. •Leadership of developing and translating the Office Depot and Viking brand positioning into a relevant and differentiating online design for all Viking and Office Depot websites in Europe. From January 2013 to March 2015 (2 years 3 months) Director Brand Marketing & Communication Europe @ •Management of 8 European online & offline design professionals •Leadership of defining, reviewing and adapting the brand positioning and its brand values for the company brands Viking and Office Depot in Europe. •Developing the brand positioning into a relevant and differentiating design for all offline and online marketing channels. •Managing centrally the effective and efficient design execution across Europe; •Developing and optimizing all offline and online channels including mailed and sales supporting print media as well as above-the-line advertising and PR / external communication activities in line with the targeted contact strategy. •Leadership of the internal and external communications strategy and execution. From January 2012 to January 2013 (1 year 1 month) Print Director Europe @ •Leadership of Print strategy (structure, formats, content beside product content, Personalization etc.), the Print Production Strategy (Costs, printing facilities, formats) as well the postal distribution strategy (carrier). •Strategic direction and operational guidance to regional Marketing/Segment owners in building Print processes and organization in an optimal and standardized way (best practices) and oversees all centralized Print activities (All Print and Mailings, look & feel, Print content, schedules) and provides Print related guidance to service departments (Creative, Content, BI), Product Marketing, Strategy & Planning. From January 2010 to January 2012 (2 years 1 month) Brand Executive Europe @ •Headhunted by Office Depot for the repositioning of the Viking brand in Europe including strategy, branding, brand identity and the translation of the new brand into a new website, e-mail templates, catalogues, sales collateral, product packaging, delivery boxes, copy, photography, training programs, internal & external communications; •Responsible for the integration of the brand in all offline and online channels; •Responsible for the implementation of the new brand positioning in UK, Ireland, Germany, Austria, Switzerland, Belgium, The Netherlands; •Reporting to the Senior Director Touchpoint Marketing; •Team Member of the Marketing & Merchandise team of Directors Europe. From January 2010 to December 2011 (2 years) Manager Innovation Lab and Corporate Spokeswoman @ •As a corporrate spokeswoman responsible for the reputation, the awareness and appreciation of wehkamp.nl, improving the competitive position on commercial markets, the financial market and the labour market and gaining acceptance and support in society; •Reporting to the CEO of wehkamp.nl; •As the Manager Innovation Lab responsible for innovation and growth opportunities, like new business development, new product development, new website development and trend forecasting; •Reporting to the Marketing Director and Fashion Director with responsibility for the Innovation Lab department (5 employees) From June 2009 to January 2010 (8 months) Manager Brand Development and manager Offline Marketing communication @ •Responsible for the repositioning of the brand wehkamp.nl in 2008 including strategy, branding, brand identity, media strategy and the translation of the new brand into a new website, e-mail campaigns, internet marketing campaigns, catalogues, radio commercials, advertising campaigns and packaging (completed in 9 months); •Responsible for the integration of the brand in all offline and online channels; •Responsible for all offline marketing communication channels: catalogues, direct marketing, outbound telemarketing, mass marketing, visual merchandising, public relations. •Responsible for media planning and strategy; •Responsible for meeting budgetary targets of all offline activities and branding; •Reporting to the Brand director with responsibility for the Brand development department (4 employees) and the Offline marketing Communication department (7 employees); •Management team member Marketing Services. From December 2007 to June 2009 (1 year 7 months) Manager Customer Marketing (ad interim) @ •Responsible for customer relationship management, customer campaigns that lead to customer retention, customer lifetime value and customer satisfaction; •Develop, implement and monitor customer based strategies based on relevant market and consumer trends; •Initiate, perform, and evaluate direct marketing campaigns that lead to higher customer value in the short term; •Apply modern on- en off-line marketing techniques (1-1 marketing, CRM); •Responsible for meeting budgetary and sales targets for all campaigns targeted at specific customer groups; •Reporting to the marketing director with responsibility for Customer Marketing department (6 employees); •Management Team member Marketing Services. From September 2007 to December 2007 (4 months) Senior advisor business intelligence @ •Advising executive board and management •Responsible for developing actionable intelligence: explain, predict and advise about the fashion, living and hardware market based on consumer, competitor and customer behaviour and motivations •Responsible for innovation and concepting: creating business cases for new online shops, financial services, online services •Responsible for meeting budgetary targets of marketing research; •Reporting to the customer marketing manager with responsibility for the marketing research department (1 employee). From May 2005 to September 2007 (2 years 5 months) Retail Manager @ •Responsible for the existence of the brand Auping on the shop floor •Managing and developing shop formulas: shop-in-shop concepts, Auping stores’s and Auping Plaza’s •Supporting Auping dealers with training programs •Developing promotional activities and POS-material From 2003 to 2005 (2 years) International research manager @ •Managing international marketing research projects •Advising executive board and management about international consumer and dealer behavior and motivations •Monitoring bedroom and sleeping trends in Europe •Responsible for meeting budgetary targets of marketing research •Reporting to the marketing director From 2001 to 2003 (2 years) Advanced Leadership Development Program Office Depot @ Florida Atlantic University From 2012 to 2012 Mastercourse, Leadership programme @ Avicenna Academy From 2006 to 2007 Postdoctorale leergang, Postgraduate course Customer Based Marketing Management @ University of Groningen From 2001 to 2002 Dutch language and literature, Main subject: medieval literature, Arturian novels @ VU University Amsterdam From 1993 to 2000 VWO (pre-university education), obtained school-leaving certificate in mathematics, physics, chemistry, biology, English, Dutch, Lat @ Ulenhof College Doetinchem From 1986 to 1992 Mirjam Oort-Lohuis is skilled in: Retail, B2B, Marketing Communications, Online Advertising, Marketing Strategy, E-commerce, Marketing Management, Private Label, Product Development, Social Media, Marketing, New Business Development, Brand Development, Direct Marketing, Product Marketing