Mike Polner's Email Addresses & Phone Numbers

📖 Summary

Director of Product Marketing @ Head of Product Marketing, responsible for creating and executing go-to-market strategy for all B2B and B2C product launches. Core responsibilities include defining, communicating, and evangelizing company and product-specific positioning, developing and operating voice of customer program, and enabling sales team with world-class assets and tools. Also lead team responsible for content marketing and PR. From February 2014 to Present (1 year 11 months) San Francisco Bay AreaMarketing Instructor @ General Assembly offers classes, workshops, full-time immersive programs and online educational programming on the most relevant skills of the 21st century economy, including web development, user experience design, digital marketing and data science. General Assembly was established in early 2011 and has twelve campuses worldwide, in New York, San Francisco, Los Angeles, London, Sydney, Melbourne, Hong Kong, Boston, Chicago, Seattle, Atlanta and Washington, D.C. I run a Marketing workshop in San Francisco. From 2014 to Present (1 year) Director of Marketing @ Promoted to Director of Marketing, December 2013. Apsalar is a leading Mobile Advertising and Analytics Platform, working with mobile marketers and developers, worldwide. Responsible for leading and executing all marketing initiatives, including messaging, positioning, branding, product launch, content and collateral creation, media buying, event marketing, and press and analyst relations. From May 2012 to March 2014 (1 year 11 months) San Francisco Bay AreaSenior Product Marketing Manager @ • Product Launch - Perform market research, position products, develop marketing programs, and create sales materials to bring product to market. • Demand Generation - Lead $XXX yearly media-buying budget across search and display to drive signups and leads. Implemented Marketo marketing automation system and installed dozens of lead flow processes. Measure ROI of all marketing programs and benchmark acquired leads against key performance metrics. • Thought Leadership - Launched the "Big Data Lab" to position Apsalar as a “data-driven mobile advertising platform”. Performed extensive data analysis and created data stories featured in publications such as TechCrunch, Inside Mobile Apps, and Venturebeat. • Sales Enablement - Act as point-person with sales team and create compelling sales materials including pitch-decks, one-sheeters, data sheets and case studies. • Client Education - Launched series of informational webinars to educate clients and prospects; responsibilities included creating, promoting, and presenting content to registered attendees. From July 2013 to December 2013 (6 months) San Francisco Bay AreaProduct Marketing Manager @ • Promoted to Senior Manager in July 2013 • Executed marketing programs for Apsalar’s largest-ever product launch, including external messaging and positioning on web materials, and creating company's first marketer & agency focused pitch deck. • Represented Apsalar at speaking opportunities, including AppsWorld (UK), CTIA, and the Internet Dating Conference. • Championed business development opportunity with Airpush, resulting in SDK cross-promotion and white-labeling Apsalar's analytics dashboard for Airpush's 80K+ developers. From May 2012 to July 2013 (1 year 3 months) San Francisco Bay AreaMarketing Coordinator @ • Recognized for exceptional performance in top 5% of 250 employee company for 2011. From March 2011 to May 2012 (1 year 3 months) Online Marketing @ Drive new users to online products through variety of marketing activities including Facebook campaign management, media purchasing, partnership and distribution opportunities and direct marketing initiatives From June 2010 to March 2011 (10 months) Marketing Associate @ • Three time recipient of EA MVP Award for outstanding performance as a Top 10 brand representative • Received EA Team Player Award for “Attitude in the Face of Adversity” • Recognized for “Excellence in Viral Marketing Campaign” for generating over 50K impressions of new product From March 2007 to January 2010 (2 years 11 months) Digital Marketing Consultant @ Consulted for billion dollar client regarding long term digital marketing strategy; provided competitive insights on leading international competitor and generated and developed product concepts through extensive market research From May 2009 to August 2009 (4 months) Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services @ University of Colorado Boulder - Leeds School of Business Mike Polner is skilled in: Online Advertising, Online Marketing, Social Media Marketing, Analytics, Digital Media, Marketing, Digital Marketing, Marketing Strategy, Start-ups, Mobile Advertising, Market Research, Competitive Analysis, Product Management, Product Marketing, Mobile Marketing