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Mike Katz

Director Of Client Relations

Director Of Client Relations at Alternative Brand Marketing

San Diego, California

Mike Katz's Work Experience

Alternative Brand Marketing

Director Of Client Relations

San Diego, CA

Look Media

Freelance Sales Consultant

November 2019 to March 2020

San Diego, CA

Look Media

National Account Director

February 2016 to November 2019

Greater San Diego Area

Mike Katz's Education

Hofstra University

Bachelors, Marketing

2004 to 2007

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About Mike Katz's Current Company

Alternative Brand Marketing

Re-launch of Alternative Brand Marketing for 2020.Providing business development and client services for staffing, sampling, and reporting of retail, field, and trade events.

Frequently Asked Questions about Mike Katz

What company does Mike Katz work for?

Mike Katz works for Alternative Brand Marketing

What is Mike Katz's role at Alternative Brand Marketing?

Mike Katz is Director Of Client Relations

What is Mike Katz's personal email address?

Mike Katz's personal email addresses are u****[email protected], and m****[email protected]

What is Mike Katz's business email address?

Mike Katz's business email address is i*****

What is Mike Katz's Phone Number?

Mike Katz's phone (213) ***-*292

What industry does Mike Katz work in?

Mike Katz works in the Marketing and Advertising industry.

About Mike Katz

📖 Summary

Director Of Client Relations @ Alternative Brand Marketing Re-launch of Alternative Brand Marketing for 2020.Providing business development and client services for staffing, sampling, and reporting of retail, field, and trade events. San Diego, CAFreelance Sales Consultant @ Look Media Transitioned from full time employee to freelance sales consultant,specializing in new business development and client relations. From November 2019 to March 2020 (5 months) San Diego, CANational Account Director @ Look Media Clients Include:Celsius | Brandable - [Thrive Shakes, Epic Meal Time] | Cooler Screens | Wizards Of The Coast - [Magic The Gathering] | Kohana Coffee | Tillamook Beef Jerkey | Nut Pods | Phocus | Madrinas Cold Brew Coffee | Explore Cuisine | Calbee - [Harvest Snaps, Whole Cuts] | Juice Served Here | Argo Tea | Beanfields | Evian Water | Campbells - V8 Veggie Blends, V8 Plus Energy, V8 Fusion, Pepperidge Farm - Gold Fish], YES Network.NATIONAL ACCOUNT DIRECTOR [February 2018 - Current]• Generated sales leading to $1,500,000+ in new business in 2019• Oversee 86,000+ staffed shifts• Build and nurture client relations, retention, and company expansion• National sales point of contact for all experiential marketing and staffingLogistics, operations, recruiting, training, development, market management, vendor relations, sourcing, scheduling, asset/inventory/personnel management, and more. From February 2016 to November 2019 (3 years 10 months) Greater San Diego AreaNational Account Sales Manager @ Look Media NATIONAL ACCOUNT MANAGER [July 2017 - February 2018]• National Sales point of contact for all Experiential Marketing and Staffing• Established and Developed THE SAMPLING AGENCY (powered by Look Media)• Initialized protocol and procedural processes for operations department• Integral in creating proprietary back of house software solution system• Assist with restructuring of company files, documents, case studies, and materials From July 2017 to February 2018 (8 months) Greater New York City AreaFreelance Project Manager @ Look Media PROJECT MANAGER [February 2016 - August 2017]• Manage Nationwide Multi-Market summer campaign, consisting of 8 total markets• Clients include: Campbells V8 Veggie Blends, Splash, +Energy, Pepperidge Farm Gold Fish• Interacted with over 1 million consumers• Balanced and reconciled $500,000 budgeting• Distributed 440,000+ full size samples• Executed over 500 event activations including sponsored and guerrilla mobile activities• Recruited, Trained, Scheduled, and Managed a team of 200+ Ambassadors• Sourced supplies and managed vendor and client relationships From February 2016 to July 2017 (1 year 6 months) Greater New York City AreaBrand Manager @ Vino Beverages, LLC • Launched website resulting in 12,000 units sold in six-month span• Established social media presence including: Facebook, Twitter, Instagram, and Pinterest• Partnered with distribution, including presentations, and developed promotional strategy including retail sales incentive program.• Prepared quarterly marketing plans and annual budgeting for 2014-2015 fiscal year• Developed trade show and convention calendar, vendor sourcing, footprint development, provided staffing, training documentation, and on-site management• Conceptualized and proposed experiential programming: “Vino Social Club” From November 2014 to January 2016 (1 year 3 months) New YorkSenior Market Manager @ RedPeg Marketing Lavazza Coffee | Geico | Coors Light | Texas On Tour | Twitter | Bud Light | Direct TV | Rosa Regale | Breguet | Toshiba | Rosetta Stone• High Profile programs include: US Open, NFL Super Bowl, Rogers Cup, GOTV Festival• Recruited and provided over 500+ staff for on and off-premise programming including: experiential, out of home media, retail sampling, conventions, special events, spirits, and sales• Collaborated on campaign concepts, program development, and sponsorship opportunities• Prepared RFPs, marketing materials, training decks, recap reporting, and data capture• Provided valuable logistical and operational support, troubleshooting, and insights on-site From July 2009 to September 2015 (6 years 3 months) Greater New York City AreaMarketing Manager @ RedPeg Marketing Pepsi Accounts | Discovery - [Catch It Keep It] | Drambuie | SoBe Adrenaline Rush | No Fear GoldMarket Manager August 2007 - June 2009 (circa)• Collaborated on campaign concepts, program development, and sponsorship opportunities• Prepared RFPs, marketing materials, training decks, recap reporting, and data capture• Provided valuable logistical and operational support, troubleshooting, and insights on-site From June 2007 to June 2009 (2 years 1 month) Brand Ambassador @ RedPeg Marketing SoBe Adrenaline Rush | No Fear GoldCollege Representative (circa) 2005 - 2007* Student Activities Liaison* Greek Life Integration* Nightlife Event Management From August 2005 to June 2007 (1 year 11 months) Greater New York City AreaRegional Market Manager - North East @ AQUAhydrate, Inc • Promoted from Regional Field Marketing Associate to Regional Field Marketing Manager (July)• Established and maintained 2014 East Marketing Plan and balanced $100k annual budget• Outlined and managed weekly and monthly deliverables, activations, scheduling, and reporting• Recruited, trained, and managed core team of 25 direct report field ambassadors• Oversaw all marketing activities consisting of 250 high profile events and sponsorships including: Greenwich Polo Association, Hot97 on air sponsorship, Bella Terra Music Festival, Adidas Fanatic Soccer league, Epic Entertainment partnership, Ball Up (and1) basketball media inclusion, OK! Magazine print program with exclusive coverage at invitation-only marquee events, GILT Group pop-up cycling sponsorship, Jennifer Lopez health fair, distributor launches, and celebrity endorsements From February 2014 to August 2014 (7 months) Greater New York City AreaDirector of Marketing @ Alternative Brand Marketing DEEP EDDY VODKA | SPARKLING ICE | COORS LITE | REMY MARTIN VSOP | REMY MARTIN V | CANEI WINES | GRAND MARNIER | O.N.E COCONUT WATER | ZED MOSCATO | ROSA REGALE | PERPETUAL PROMOTIONS | ROSETTA STONE | MARQUES CONTRACTING | JGN CONTRACTING | GALVIN CONSTRUCTION | BEST LOCAL CLEANING | TRAFFICBARNYC | GOTHAM REALTY | ARTISTRYBYALLIE | KATZ ENGERINEERS | HAWKEYE SECURITIES | NEXT LEVEL SPEED (FIT AND PHYSICAL FITNESS) | ENDEAVOUR DIGITALFull service one-stop marketing agency specializing in project management, event planning, brand awareness, conceptual media consulting, computer application development, graphic design, grand-format printing, and much more! From January 2011 to February 2014 (3 years 2 months) New York, NYRegional Market Manager - East @ O.N.E Natural Experience • Promoted from Field Activation Manager to Regional Field Market Manager NE to RFMM-E• Recruited and managed 50 direct report field staff, ambassadors, and market managers • Executed 600 successful sampling events distributing over 500,000 units • Researched, requested, screened, and filtered custom activity calendar as sponsorship liaison for all USA East activities including the following highlights: Cult Fitness Yoga campaign, ONE vs. VITA taste comparison, Take Back New York Initiative, Bonnaroo Music Festival, Electric Zoo, Susan G. Komen Walk, Johnson & Johnson wellness campaign, Hurricane Sandy Unifying the Community relief program, Winter Music Conference, Catskill Chill and more From June 2011 to April 2013 (1 year 11 months) New YorkAccount Manager @ Ubiquitous Media • Clients include: Master Card, McDonalds, A&E, ABC, Bravo, and Food Network• Promoted from contractual Event Manager to in-house Account Manager• Prepared daily RFPs, developed new marketing documents and templates for all presentations, programs, training materials, and recaps• Responsible for management of budgets, inventory, procurement, resourcing, talent acquisition, team training, and activation execution• Increased gross revenue by $2MM through successful RFP expansions including: Out Of Home media, experiential, field activation programming, vendor database, and client relations• Start to finish produced program highlights include: Master Card Vancouver Olympics, McDonalds Hero Stunt Car, Rogers Cup green screen, Great American Food Truck race, Top Chef Just Desserts Time Square takeover From December 2009 to October 2010 (11 months) New York, NYFreelance Consultant @ Freelance Consultant - Consultant - Event Director - Market Manager - DJ - Real EstateCONSULTINGwww.mikevertx.comMARKETINGwww.alternativebrandmarketing.comREAL ESTATE AGENTwww.iconiknyc.comANNUAL MUSIC FESTIVALwww.stressfreesummer.comNIGHTLIFE | ENTERTAINMENTwww.nodramastateside.comARTIST Account Producer – Massivemedia Oct 2010 – Jan 2011• Clients include: Boost Mobile, Virgin Mobile, Widmer Brothers Brewery, Dunkin DonutsAccount Manager - Ubiquitous Media Nov 2009 – Oct 2010• Clients include: Master Card, McDonalds, A&E, ABC, Bravo, and Food NetworkAccount Supervisor - Revolution Marketing June 2009 – Oct 2009• Clients include: MTV, MTVu, H&M, Doritos, US Airforce, Sears, Taco Bell, and moreNational Tour Manager – Amp Media (Alloy Media + Marketing) Jan 2009 – Aug 2009• Clients include: Verizon B2BNational Tour Manager – Interactive Game Experience (IGX Gaming) June 2008 – Nov 2008• Clients include: Namco (Soul Caliber), Activision (Tony Hawk), + various titles From October 2005 to July 2010 (4 years 10 months) NationalNational Audio/Visual Tour Manager @ MKTG INC Captain Morgan CREWsade:• Traveled to major U.S cities on a national tour. Provided assistance with travel logistics, lodging, equipment transportation, and supply replenishment• Led pre-event logistics negotiations with liquor venues and managers• Complete set-up, execution, and break-down of A/V equipment including:• Installation, including wiring TVs and projection screens for visuals, featuring Wiffiti, live video, and DVD loops• Filming during event, and weekly video editing for market reports From August 2007 to January 2008 (6 months) NationwideReal Estate Agent @ Iconik New York Licensed Real Estate Agent in New York Statequalified to assist clients with both residential and commercial propertiesif you are in the market to buy, sell, rent, or renovate contact me for a free​[email protected] Greater New York City Area

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In a nutshell

Mike Katz's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Mike Katz's Willingness to Change Jobs



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