Mike Fabio is: COO & Co-founder of Bandposters, a tool for touring artists to design, print, and ship posters for every gig on a tour in 90 seconds or less; Partner in Back Porch Group, a venture-building and consulting firm serving innovators in digital media and entertainment technology; and Founder of Tiny Jetpack, a boutique digital marketing
Mike Fabio is: COO & Co-founder of Bandposters, a tool for touring artists to design, print, and ship posters for every gig on a tour in 90 seconds or less; Partner in Back Porch Group, a venture-building and consulting firm serving innovators in digital media and entertainment technology; and Founder of Tiny Jetpack, a boutique digital marketing firm that believes in a fan-centric view of the music and startup universe.
Previously Mike was: Community Director at Warner Bros. Records, where he oversaw the department managing all aspects of artists’ digital presence; Community Manager at Google Lunar X PRIZE, overseeing the online community surrounding a $30M prize to land a robot on the surface of the Moon.
He holds SB and SM degrees from MIT, where he built robotic musical instruments at the MIT Media Lab.
Mike is a music nerd, tech geek, foodie, comic book junkie, and ailurophile.
Director of Digital Marketing @ From August 2015 to Present (3 months) Greater Nashville AreaCo-founder & COO @ Bandposters simplifies the creation and distribution of localized promotional content – both printed and digital – to multiple endpoints, for bands and brands. Instead of tediously designing a poster, scrawling show information by hand, Googling for addresses, stuffing tubes, and standing in line at the post office, Bandposters makes it easy for anyone to quickly create beautiful poster designs, automatically customized for every gig, printed and shipped directly to the venue for just $15 per show.
We've shipped to 47 US states (including Alaska.... but come on Dakotas, where are you?); venues as big as Madison Square Garden, The Greek Theater in LA, and The Ryman Auditorium in Nashville; and worked with artists like David Gray, Scott Weiland, Noel Gallagher, and Sturgill Simpson. Bandposters has shown consistent month-over-month revenue growth, with plans to expand its services internationally in 2015 and beyond. From March 2013 to Present (2 years 8 months) Nashville, TNMentor @ Mentor for the 2015 Project Music accelerator program. From February 2015 to Present (9 months) Greater Nashville AreaPartner and Town Crier @ Back Porch Group is a venture-building and consulting firm helping innovators and entrepreneurs in entertainment and technology. We are building a better entertainment industry one idea, product and company at a time.
We are venture-builders. We choose action over theory; experience over academics. We identify, define and solve problems by building companies that tackle real challenges facing the entertainment business.
Test, learn, iterate, share. We believe in openness over secrecy and choose to show instead of tell. Like you, we are starters and builders. We are always learning. We take these lessons and apply them to the problems we tackle ourselves and with clients and partners.
We specialize in:
* Venture building
* Business model development and transformation
* Lean startup principles
* Strategic and brand partnerships
* Go-to-market strategy
* Technology and product development
* Business development
* Growth planning
* Fundraising From March 2013 to July 2015 (2 years 5 months) Greater Nashville AreaFounder @ Tiny Jetpack is a social media and online marketing company. We love fans.
We believe online marketing is not a soapbox and a megaphone, but a relationship platform. Whatever your industry, your fans are out there, and your relationship with them is the most powerful marketing you can buy (sometimes it's free). We are built on data: capture, analysis, and synthesis. We believe that data hold the answers to growing lasting relationships with customers and fans.
I head this little company with big ambitions, and we're set to change this crazy business one fan at a time. From May 2011 to July 2015 (4 years 3 months) Greater Nashville AreaCommunity Director, New Media @ Managed a team of 7 community managers, overseeing all aspects of WBR artists' online personae, including Facebook, Twitter, MySpace, YouTube, and artist.com sites. Created social media marketing campaigns, email and mobile campaigns, and a variety of novel and creative outreach strategies including electronic street teams and other promotions.
Worked with a variety of artists (Michael Buble, Josh Groban, Disturbed, Avenged Sevenfold, DEVO, Eric Clapton, Never Shout Never, The Maine, My Chemical Romance, The Black Keys, Tom Petty and the Heartbreakers, and many more) and artist management companies. Also worked with several third party software development companies, marketing specialists, etc.
Oh, and I'm one of the people responsible for streaming a DEVO album with a room full of live cats.
Evangelized internally about the power of new media, the changing realm of marketing in a digital world, and the importance of listening to your fans. Because fans are what make the world go round. From July 2009 to May 2011 (1 year 11 months) Associate, Google Liaison and Community Manager @ Google Liaison and new media content manager. I interface between X PRIZE, Google, and the various teams competing for the Google Lunar X PRIZE to promote the contest using a variety of new media, including blogs, streaming video, social networks, and more. From March 2008 to July 2009 (1 year 5 months) Audio Geek @ From September 2007 to March 2008 (7 months) Research Assistant @ From February 2001 to June 2007 (6 years 5 months)
SM, Media Arts and Sciences @ Massachusetts Institute of Technology From 2005 to 2007 SB, Music @ Massachusetts Institute of Technology From 2000 to 2004 Mike Fabio is skilled in: Social Media, New Media, Social Networking, Social Media Marketing, User Experience, Entrepreneurship, Digital Media, Research, Community Building, Digital Strategy, Non-profits, Editing, Music, Digital Marketing, Online Marketing, Start-ups, Marketing, Management