Image of Mike Ashley

Mike Ashley

Chief Commercial Officer

Chief Commercial Officer at Holland and Barrett International

Coventry, United Kingdom

Section title

Mike Ashley's Email Addresses & Phone Numbers

Mike Ashley's Work Experience

Wickes, Travis Perkins PLC

Chief Commercial Officer

2014 to Present

Watford, United Kingdom

Harvard International PLC

Chief Executive Officer

September 2009 to February 2013

Alba PLC.(Renamed Harvard International in 2009)

Exec Board Director

October 2007 to August 2009

Mike Ashley's Professional Skills Radar Chart

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Mike Ashley's Estimated Salary Range

About Mike Ashley's Current Company

Wickes, Travis Perkins PLC

Frequently Asked Questions about Mike Ashley

What company does Mike Ashley work for?

Mike Ashley works for Wickes, Travis Perkins PLC

What is Mike Ashley's role at Wickes, Travis Perkins PLC?

Mike Ashley is Chief Commercial Officer

What is Mike Ashley's personal email address?

Mike Ashley's personal email address is mi****[email protected]

What is Mike Ashley's business email address?

Mike Ashley's business email address is m****[email protected]

What is Mike Ashley's Phone Number?

Mike Ashley's phone +44 ** **** *144

Who are Mike Ashley's colleagues?

Mike Ashley's colleague is Stephen Fenby

About Mike Ashley

📖 Summary

Profile Commercially driven professional with strong International results achieved in the Retail & Consumer sector. Strong transactional experience including the sale of an AIM listed, International Consumer Electronics PLC to a listed Chinese Co at a 100% share price premium. Proven track record in FTSE100 retailers and International FMCG markets. Career Summary Current Chief Commercial Officer, Wickes. Travis Perkins PLC 2005 to 2013 Harvard International PLC (formerly Alba PLC , 3 roles see below) 2009 to 2013 CEO, AIM Listed PLC. 38% shareholder value delivered. 2007 to 2009 Managing Director ,Exec Board member,listed on LSE. 2005 to 2007 Managing Director, Bush Radio £200m turnover brand. 2003 to 2005 Buying and Marketing Director, Dixons PLC. Operating Board member 2000 to 2003 Trading and Strategic roles , Argos PLC. 1989 to 2000 Various Buying and Merchandising roles, Boots The ChemistChief Commercial Officer @ From 2014 to Present (1 year) Watford, United KingdomChief Executive Officer @ AIM listed, UK based International Consumer Electronics Company with £60m turnover. Revenue generated through retail and B2B channels in UK and Asia Pacific. 100 employees in 4 countries. Successful turnaround of an unprofitable Consumer Electronics Company adding 38% shareholder value in 30 months. Led sale of Company to a Chinese PLC, only the second ever Chinese PLC to UK PLC transaction successfully completing a 13 month process involving UK Takeover panel and 4 Chinese regulatory bodies. Achieved 3 years of consecutive profit from 2009. Achieved a £2.3m improvement in profit in 2010 winning shareholder support. ROCE improvements through improving International supplier trading terms. Introduced New York Apple Accessories brand to the UK and Australia bolstering turnover whilst increasing retail appeal. Built Goodmans brand to no.1 position in UK Digital STB market Won Government Digital Switchover STB contracts in UK and Australia supplying over 2m units in the period. From September 2009 to February 2013 (3 years 6 months) Exec Board Director @ Returned UK to profitability. Member of Nominations and Audit Committees Restructured UK business within 6 months reducing headcount from 229 to 90. Turned around Business from £22m loss to break even in 3 years. Sold Bush and Alba brands to Argos for £16.1m From October 2007 to August 2009 (1 year 11 months) Managing Director,Bush Radio PLC @ Improved gross margin % by 5 points year on year Redefined brand strategy to ensure no products sold unprofitably Repositioned brand as a “step-up” to entry position Stretched brand into profitable DAB radio sector Doubled audio turnover within 12 months Widened distribution and improved customer relationships through better service From February 2005 to July 2007 (2 years 6 months) Buying and Marketing Director @ Responsible for: The formulation of the Brand and Communication strategy in The Link (300 Mobile phone stores) in conjunction with full Profit and Loss accountability for the Communications Category across all Retail fascias; Dixons, Currys and PC World. Implemented and managed the Marketing strategy of the Phones and Accessory categories. Formulated tactical and Brand communication plans across all retail fascias including TV and Press campaigns. P+L accountability on all Communication products within the Group; The Link, Dixons, Currys and PC World. Led and developed Group Supplier and Buying strategy Board representation on National Mobile Phone Crime Unit sponsored by Home Office. From 2003 to 2005 (2 years) Hemel Hempstead, United KingdomHead of Business Development,Argos @ Responsible for: The identification and scoping of future opportunities for revenue generation through new products, categories and range expansion incorporating both current and future store formats. Accountabilities and Accomplishments Gained Board approval for recommended integration and roll out plan of Argos Extra Led “Argos Extra” Large Format trial (team of 40) to deliver 5000 additional products, build a new 650k sq.ft Distribution Centre, reformat 300 stores and print an additional 300 pages in 18m catalogues within 18 months. Developed and implemented Argos Extra Marketing and communication strategy. From 2002 to 2003 (1 year) Milton Keynes, United KingdomTrading Manager,Consumer Electronics,Argos Ltd. @ From 2001 to 2002 (1 year) Milton Keynes, United KingdomTrading Manager,Office and Telecoms,Argos Ltd. @ From 2000 to 2001 (1 year) Milton Keynes, United KingdomVarious Commercial,Trading and Merchandising roles @ From 1989 to 2000 (11 years) Nottingham, United Kingdom Mike Ashley is skilled in: Product Management, Product Development, Retail, Consumer Electronics, Digital TV, Marketing Strategy, Product Marketing, CRM, B2B, Strategy, Merchandising, Sales

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In a nutshell

Mike Ashley's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 9 month(s)

Mike Ashley's Willingness to Change Jobs



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