VP, Business and Marketing Operations @ PRIVATE WiFi
Long Term Remote Contract @ United Stores
B.S., Computer Science @
In short, I'm an Internet Geek. I started off my career as a Software Engineer in the late 90's. I was one of those kids that thought it would be cool to be a programmer. After only a few years I found myself working for an Affiliate Marketing company in New York. It was then that I
In short, I'm an Internet Geek. I started off my career as a Software Engineer in the late 90's. I was one of those kids that thought it would be cool to be a programmer. After only a few years I found myself working for an Affiliate Marketing company in New York. It was then that I realized I that I also had a nack for Management and Internet Marketing in addition to creating software. I liked the idea of developing a vision and then putting in effort to make it grow. Over the years that followed I worked from the standpoint that I had a unique perspective as an Internet Marketer and Manager because I had a wide understanding of the business on multiple levels. I’ve worked on and developed from the ground up some large projects, founded a few successful Internet companies, and worked for some major brands.
► Tecnical SEO
► SPA Development
► MySQL / MariaDB / MongoDB
► Heavy volume transactional systems
► A/B and Multivariate Testing/Increasing conversion rates,
► Large-scale Project Management
Technology Consultant @ Notable Clients:
► InkSkill.com – Sort of like a LinkedIn for tattoo artists
► BitCoinClub – Online club for investing in BitCoin
► PRIVATE WiFi – My former full time job, but maintain a consulting relationship
► United Stores – Social shopping
► NYCREX – Real estate recruiting portal
► Lockheed Martin – Government contractor
Responsible for complete site setup including: Design, UI, UX, PM, Content, SEO, Organic CRO
Other projects to note:
► Neo-Tech.info - philosophical/self-help community site
► Founder of the MEANjs LinkedIn group - https://www.linkedin.com/groups?gid=8180545 From November 2014 to Present (1 year 2 months) VP, Business and Marketing Operations @ Summary: A personal VPN and online privacy advocate. I joined the company as its first employee behind the CEO in 2010. Built out a vast web infrastructure from the server topology all the way out to the front-end, SEO and other Internet Marketing such as affiliate marketing, email segmentation, etc..
► Large-scale Project Management – Oversaw entire web development department, all web infrastructure, corporate Intranet, CRM, Customer Support integration, File Management System, etc..
► Development – Maintained my skills as an engineer by remaining hands-on in the projects managed.
► Affiliate Marketing – Lead affiliate marketing efforts.
► Web Metrics – Used an advance integration with Google Analytics API to pull data into the corporate Intranet to track and analyze traffic, performance, and revenue generated from all channels.
► Advanced SEO – linkbulding, Schema and other coding strategies, dynamic sitemap generation.
► Ad tracking – Designed in-house CPC, CPA, CPM, CPD tracking system for partners.
► Site Development of profiles, categories, products, ratings, comments and other CMS functions
► Twitter API, Amazon API and other shopping affiliates, data feeds
► Lead the strategic development and tactical execution of SEO efforts.
► Built and maintained web applications in a mostly Java environment – JSP, Tomcat, MySQL
► Worked with and assisted email marketing manager to ensure maximum email deliverability. Maintained a list of over 1 million registered subscribers. Sent to dozens of segmentations
► Set out strategies for SEO enhancement. Achieved many high ranking 1st and 2nd page listings
► Optimized site interface based on results of A/B testing to increase conversion ratios above 3%
► Managed the growth of the department, including hiring, training, and organizing
► Cut third party vendors where necessary and negotiated new contracts
► Managed a team that grew up to 6 to plan, design, and build a scalable and robust technical web infrastructure
► Lead large scale projects including Ecommerce sites, an Intranet, a Partner Extranet, custom build-your-own product boutiques, major migrations and upgrades
► Coordinated project development between different departments
► Created project plans and time lines
Technical Environment: Linux, Apache, Tomcat, MySQL, Java, CVS/SVN and ANT From August 2005 to June 2009 (3 years 11 months) Part-Time Consultant @ Summary: A staffing agency that invested in a site that helped users sign up for courses to become Real Estate agents.
► Produced Event Marketing website for a Real Estate Agency
► Developed CRM/Sales Automation, metrics, account management sections
► Administration Interface for NYCREX staff to manage the input and association of data from a CMS/event creation perspective
► Created company's technology infrastructure
► Used n-Tier architecture and the full life cycle to design enterprise applications
► Developed an email newsletter and voting poll application using Java, JSP, and JavaMail
► Integrated XML feeds and tracking systems provided by partner advertisers and advertising agencies
► Developed back end for affiliate network, Relational Database Design, MySQL
► Performance tracking software and validation for CPA, CPL, CPM, and CPC models From May 2003 to August 2005 (2 years 4 months) Consultant - Short Term Contract @ Summary: Worked on a project with the Social Security Administration to develop an online application for Medicare’s prescription drug plan
► JSP/Java, tag libraries, XML, XHTML and CSS, Websphere/WSAD, 508 Standards Guidelines From November 2004 to April 2005 (6 months) Senior Software Engineer @ Summary: Lead Engineer in an affiliate marketing startup. Functioned under leadership highly focused on Agile software development methodologies and rapid turnaround of projects.
► Developed desktop applications in Java Swing for various internal employee job functions
► Developed and implemented the company’s first Corporate Intranet using JSP, MS SQL Server, Tomcat
► Developed bot to crawl affiliate websites for out-dated promotions, as well as contract violations
► Worked with the marketing team to develop best strategies for client websites to increase conversion rates
► Worked with clients to understand their business models and help define strategy, and features for their website
► Defined site architecture and navigation that serves as a blueprint upon which all other aspects are built. From December 2001 to May 2003 (1 year 6 months) Web Developer @ ► Used advertising tracking technology to track all banner, link activity, ad campaigns
► Used proprietary affiliate tracking software to manage the site's affiliate program
► Integrated ecommerce shopping cart system with credit card processor
► Developed and maintained new and existing web applications. HTML, CSS, and ASP, and later JSP From January 1998 to December 2001 (4 years)
Looking for a different
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