Image of Mickael Pynson

Mickael Pynson

Chief Digital Officer

Managing director

Lille, Nord-Pas-de-Calais, France

Section title

Mickael Pynson's Email Addresses & Phone Numbers

Mickael Pynson's Work Experience

Damartex

Chief Digital Officer

February 2015 to Present

The Other Store - The OZ

Chief Operating Officer

October 2013 to December 2014

Paris Area, France

La redoute Nordic (Sweden, Norway, Finland, Danemark)

Managing director

September 2011 to September 2013

Boras, Sweden

Mickael Pynson's Education

Université catholique de Lille

Master Management et gestion

1998 to 2002

Mickael Pynson's Professional Skills Radar Chart

Based on our findings, Mickael Pynson is ...

Easygoing
Strategic
Persuasive

What's on Mickael Pynson's mind?

Based on our findings, Mickael Pynson is ...

50% Left Brained
50% Right Brained

Mickael Pynson's Estimated Salary Range

About Mickael Pynson's Current Company

Damartex

The "silver economy" leader in Europe 9 brands focusing on the 55+ age group (apparel, food, accessories...) The group manage activity all over the world (FR,UK,CH,JP,USA,BE...) Direct reporting to the CEO.I'm in charge of the digital transformation of the group.

Frequently Asked Questions about Mickael Pynson

What company does Mickael Pynson work for?

Mickael Pynson works for Damartex


What is Mickael Pynson's role at Damartex?

Mickael Pynson is Chief Digital Officer


What is Mickael Pynson's personal email address?

Mickael Pynson's personal email address is p****[email protected]


What is Mickael Pynson's business email address?

Mickael Pynson's business email addresses are not available


What is Mickael Pynson's Phone Number?

Mickael Pynson's phone (**) *** *** 253


What industry does Mickael Pynson work in?

Mickael Pynson works in the Apparel & Fashion industry.


Who are Mickael Pynson's colleagues?

Mickael Pynson's colleagues are Victor Zilinski, Jack Hutchinson, Katy WILLAUME, Frank Walker, Nicolas Vilder, Jeanette Askin, and Thomas MASUREL


About Mickael Pynson

📖 Summary

Key competences : - Digital top expertise (Store2Web, Web To Store, CRM, Social Media, UX, Merchandising, E-marketing) - P&L management - International experience - Retail business expertise - Change management My vision is that actual customer interact from everywhere with retail or digital company : It's no longer the question of multichannel, it's now 100% omnichannel that will make the difference. Not big surprise but my specific is on "how to make this strategy operational delivering sales and profit" Contact me to discuss thatChief Digital Officer @ The "silver economy" leader in Europe 9 brands focusing on the 55+ age group (apparel, food, accessories...) The group manage activity all over the world (FR,UK,CH,JP,USA,BE...) Direct reporting to the CEO.I'm in charge of the digital transformation of the group. From February 2015 to Present (11 months) Chief Operating Officer @ In charge of all the operating activities of the #1 company of ecommerce delegation in France. Responsible for the digital strategy of all the brand portfolio including Cross channel strategic vision (web to store, click & collect...) - marketing - traffic and crm - web platform - new projects - supply chain - call center Manager of 47 people with 8 direct reports Turnover : 20millions € From October 2013 to December 2014 (1 year 3 months) Paris Area, FranceManaging director @ In charge of all aspects of the business for the La Redoute International subsidiaries : Finance, Logistics, Marketing, Ecommerce, HR, IT, Call center. - Reporting to the CEO of Redcats Nordic and the International Director of La Redoute in France - Member of the Executive Committee in Redcats Nordic - Member of the board of La Redoute Sweden AB - 12 Direct Reports (Marketing, Merchandise, Finance, Creative, E-Com); Matrix Organization During this "nordic" period, i shifted the mail order business model to a pure player business model From September 2011 to September 2013 (2 years 1 month) Boras, SwedenCRM, Social Media and M-commerce marketing manager @ My goal for this job is to create a new customer experience combining my 3 teams > Email marketing : actually it makes more the a third of the total traffic of the Laredoute.fr website. The next challenge is to create a 1to1 relationship between La Redoute and the 8 millions emails database. > Social Media : "definitly the next big business channel for brands" Recruiting fans is not the question (we have more than 700k at mid 2011) the challenge is to kepp them active and start doing clever business on this channel > Mobile Commerce : 2011 is a turning point "We sell more Smartphones than PC" We plan to do 15% of our business on smartphone by 2014 One simple question : how to create a business which doesn't exist ? From September 2008 to September 2011 (3 years 1 month) Lille Area, FranceVP e-commerce @ Responsible for the ecommerce business (budget, online marketing, merchandising, assortment, front office and back office platform) From February 2006 to September 2008 (2 years 8 months) Communication & Marketing manager @ Planning Strategic and Media Buying Management of the advertising agency and providers Retail communication Management Multi-media Campaign Management and 360 ° (Flyers, POS, Radio, Print, TV, Internet, mailing, emailing ...) From September 2004 to January 2006 (1 year 5 months) Store manager @ Managing the P&L From August 2003 to August 2004 (1 year 1 month) Water sports Department Manager @ Managing the business From August 2002 to August 2003 (1 year 1 month) Nice Area, FranceMaster, Management et gestion @ Université catholique de Lille From 1998 to 2002 Mickael Pynson is skilled in: E-commerce, Email Marketing, Online Marketing, Digital Marketing, Social Media Marketing, Multi-channel Marketing, Marketing Communications, Mobile Marketing, Marketing Strategy, Direct Marketing, Marketing, Management, Web Marketing, Social Media, Leadership


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In a nutshell

Mickael Pynson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Mickael Pynson's Willingness to Change Jobs

Unlikely

Likely

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