Michelle Aldag | MBA | MSIT's Email Addresses & Phone Numbers

Passionate Data Analyst looking to continue to integrate retail analytics experience with academic training to offer customer insights, streamline processes and support company initiatives to drive sales and increase margins. Leveraged dual degree MBA and MS in Information Technology to work across business units within company to communicate results and customer insights. Experienced in using SQL and...

Passionate Data Analyst looking to continue to integrate retail analytics experience with academic training to offer customer insights, streamline processes and support company initiatives to drive sales and increase margins. Leveraged dual degree MBA and MS in Information Technology to work across business units within company to communicate results and customer insights. Experienced in using SQL and Microsoft Excel to mine customer data and create actionable insight. Experience in working on marketing campaigns that looked at results from multiple channels ( direct mail, retail stores, and web ) Specialties: Statistical packages: SAS | SPSS | XLMiner Technology: SQL | MS Excel | PowerPoint | Word | Outlook | Access| Java | SAP Analytics skills: Regression analysis | cluster analysis| decision trees| factor analysis Web Analytics: Google AnalyticsBusiness Analyst @ Clothing, accessory and footwear company targeting women, with over 225 stores, catalog and online business. • Collaborated with various business units in Visual Merchandising, Planning and Allocation, Store Operation, Real Estate, and Design to build better processes and testing methods to improve product effectiveness and drive increase in sales and margin • Made recommendations and presented results to clients about ways to improve product presentation and selection • Conducted marketing tests on signage and branding techniques used to increase sales and traffic • Developed and maintained reports targeting specific needs of different business units From August 2012 to January 2014 (1 year 6 months) Quincy, MAMarketing Intern @ A luxury hosiery brand dedicated to selling thigh high stockings that are manufactured in Italy. Company is e-commerce based and sells direct to consumers online. • Researched additional niche markets including the wedding industry, sororities and social circles • Synthesized data and recommended targeted marketing approach which resulted in additional purchases From March 2012 to August 2012 (6 months) Greater Boston AreaMarketing and Office Assistant 2008-2009 @ Small family owned Accounting business serving local families and small corporations. Also providing consulting services offered by licensed CPA with over 30 years experience. • Researched and analyzed local events and attendance to determine optimal marketing visibility • Identified an additional target audience of early-career workers and created appropriate marketing collateral Office Manager 2005-2008 • Filing and organizing of office systems and processes, client support, basic accounting paper work From September 2005 to August 2009 (4 years) Mount Vernon, ILDual degree Master of Science; Master of Business Administration, Information Technology @ Bentley University - McCallum Graduate School of Business From 2009 to 2012 Harvard University Extension SchoolBachelor of Arts, Economics @ University of Mississippi Michelle Aldag | MBA | MSIT is skilled in: Data Analysis, SQL, SAS, Java, Analytics, Marketing Research, Google Analytics, SPSS, Start-ups, Microsoft Excel, Market Research, Analysis, Strategy, Marketing, Management, Business Analysis, E-commerce, Access, Project Management, Sales, Microsoft Office, PowerPoint, Financial Analysis, Market Analysis