•Strategic and action-oriented leader of effective marketing programs that generate revenue, boost sales, build customer base, support cross-promotional opportunities and create a positive corporate image. Proven effective team leader and project manager able to focus team and individual efforts toward common goals. •Advertising/marketing professional with expertise in and successful track record across a fully integrated range of disciplines: Mainline Advertising, Interactive, Direct Marketing including Acquisition, Retention/Loyalty, CRM programs and Event Management. •Over 10 years client management experience working as an agency strategic partner for the casual/upscale dining, liquor, tobacco and printer industries for clients’ such as Papa John’s, Maker’s Mark, U. S. Smokeless Tobacco, Shoney’s, Swedish Match, Morton’s Steakhouse, Kentucky Tourism, Lexmark and RJ Reynolds. •Successful track record in delivering strategic programs that out-perform overall projected recruitment and revenue forecasts.

Sr. Director of Marketing & Client Services @ From April 2006 to Present (9 years 9 months) Sr. Account Manager @ Worked in Account Management for various clients including the Maker's Mark CRM program, Morton's Steakhouse, Swedish Match cigars, RJReynolds (Winston cigarettes), Shoney's, U.S. Smokeless Tobacco and Lexmark Directly responsible for the Management and development of integrated direct marketing programs and promotions for client’s initiatives with budget’s in excess of $2 - $15 Million Develop client strategy based on client’s goals and budget allocation and coordinate the strategy among other disciplines within the agency creating an integrated multi layer campaign From June 2000 to April 2006 (5 years 11 months) Account Manager @ Started as an Account Coordinator working on Bluegrass Cellular and Caritas. Became Account Manager working on ORW, Edonia.com, Lightyear Communications and the Louisville Zoo From April 1999 to June 2000 (1 year 3 months) Account Executive @ Managed several accounts as well as continually prospected new accounts From June 1998 to April 1999 (11 months)

Bachelor, Marketing @ University of Louisville From 1993 to 1998 Michelle Heffernan is skilled in: Competitive Analysis, Advertising, Direct Marketing, Brand Development, Integrated Marketing, Customer Relationship Management, Marketing Communications, Client Services, Digital Marketing, CRM, Marketing, Financial Services, Event Management, Leadership, Account Management