Michelle Duffy's Email Addresses & Phone Numbers

📖 Summary

Marketing Operations Manager @ meQuilibrium Marketing Manager @ Zmags From July 2018 to February 2019 (8 months) Greater Boston AreaMarketing Programs Manager @ SiteSpect, Inc. A software company empowering businesses to optimize their digital customer experience through testing and personalization• Planned and managed marketing campaigns using Marketo, Salesforce, Linkedin and more• Project managed implementation of company’s brand refresh, including drupal website re-skinning, content overhaul, style guide management (key tools used: SmartSheets, Basecamp, Gather Content, Bugherd)• Acted as in-house designer to create ads, landing pages, graphics, presentations, collateral templates and more.• Led marketing initiatives for cross-departmental Customer Care team including mapping of customer journey, launch of newsletter and development of training videos. • Identified sales enablement software to streamline collateral management and improve training From April 2016 to June 2018 (2 years 3 months) Director of Marketing @ DuVine Cycling + Adventure Co. A travel company specializing in operating luxury cycling vacations through the world’s best wine regions.• Achieved a 25% increase in annual website traffic by driving an inbound strategy focused on content, social media, and search marketing (measured and monitored with Google Analytics)• Implemented Hubspot marketing automation software and established a clear attribution model to improve accuracy of marketing/sales funnel KPIs• Collaborated with product team to establish quality standards, improve launch processes and strategies, evaluate opportunities for growth, and enhance data-driven decision making• Increased transparency behind marketing initiatives by implementing project management tools • Oversaw key marketing initiatives, such as brand redesign implementation, buyer persona development, responsive website launch, migration to wordpress CMS, and Pan-Mass Challenge sponsorship• Directed department operations, which included resource allocation, managing staff and vendors as well as owning the annual budget From April 2013 to March 2016 (3 years) Guest Services Manager @ DuVine Cycling + Adventure Co. A travel company specializing in operating luxury cycling vacations through the world’s best wine regions.• Exceeded 90% guest satisfaction rate by improving processes to deliver a more consistent customer experience (developing an extensive procedures manual, designing incentive programs to keep team motivated, mediating elevated customer service issues, training team on best practices and enforcing a strong attention to detail)• Increased team efficiency by 20% by creating electronic forms/reports within the company’s CRM software that reduced manual data entry • Developed framework to track and grow ancillary revenue (i.e. travel insurance, hotel, transportation)• Directed troubleshooting needs with Centaur Systems tour operator software to improve functionality • Liaised with ancillary revenue vendors (e.g., travel insurance supplier, wholesale travel booking website) to select relevant options, provide clear and accurate documentation for guests, and monitor sales results • Managed Tour Coordinators and seasonal interns, monitored department staffing needs, and mentored new department manager during transition to marketing department From November 2010 to March 2013 (2 years 5 months) Sales & Tour Coordinator @ DuVine Cycling + Adventure Co. A travel company specializing in operating luxury cycling vacations through the world’s best wine regions.• Drove a 35% increase in bookings from 2009 to 2010 as one of the team’s lead sales representatives• Successfully coordinated 75+ French and Italian tours for 650+ high-end guests while receiving excellent reviews• Generated ancillary revenue through travel insurance, hotel and transportation sales From April 2009 to November 2010 (1 year 8 months) Graphic Designer @ Park Design House A division of the Office of Marketing Communications that designs and produces print materials for on-campus clients• Design print materials using Adobe Creative Suite (InDesign, Photoshop, Illustrator) for publishing firm serving Ithaca College and its affiliates. Projects include a 100-page national advisory board presentation, admissions brochure & postcard, organizational logos, DVD case and various promotional posters From August 2007 to February 2010 (2 years 7 months) Special Programs & Public Relations Assistant @ Park Design House • Assisted in the planning and execution of events, such as the Ithaca College Television’s 50th Anniversary Reunion• Designed a 100 page national advisory board presentation as well as various other promotional materials• Wrote content for email blasts From August 2008 to December 2008 (5 months)