President and CEO of Asylum Marketing, an agency focused on data/strategy that finds statistical patterns for marketing success, with offices in Miami, Colombia, Panama, Mexico and Costa Rica. Current and past client list includes Microsoft, Revlon, P&G, Reebok, Cartier, Mercer, among others. Strong leadership skills and proven track record in regional and international marketing and business development. Strengths: • Business development. • Digital strategy development. • Market definition. • Results oriented. • Bilingual proficiency in Spanish and English.

CEO @ - Global Direction - Business Development - Strategic Partnerships Development - Digital Marketing - Budget Management - Media Planning From January 2010 to Present (6 years) Miami/Fort Lauderdale AreaMarketing Manager @ Responsabilities: - External and internal image of stores nationwide. - Internal image distribution points. - Bells and events. - Openings and launches. - Strategy and implementation at shows. - Strategy and Implementation of Media Offline - Addressing and implementing digital strategies. - Addressing Promotional Plan, Seasonals and Relationship Marketing. - Creation and Management Magazine Concept. - Addressing commercial stores nationwide. - Opening of new stores nationwide. - Recruitment and training commercial staff. - Setting and monitoring budgets sale. From November 2003 to January 2008 (4 years 3 months)

Administracion de Empresas, Mercadeo @ Universidad ICESI From 2003 to 2008 English for Business, Negocios Internacionales @ Bond University From 2002 to 2003 Michel Edery is skilled in: Marketing, Marketing Strategy, Digital Marketing, Advertising, Online Marketing, Investor Relations, Social Media Marketing, Message Development, Creativity, BTL Activations, Media Relations, Social Networking, Web Design, Strategic Communications, Corporate Branding