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Michael J. (MJ) Allen

Sr. Manager Global Digital Marketing

Digital Marketing Director / Manager / Head of Digital

Vancouver, Canada Area

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Michael J. (MJ) Allen's Email Addresses & Phone Numbers

Michael J. (MJ) Allen's Work Experience

Western Union Business Solutions

Sr. Manager Global Digital Marketing

June 2012 to Present

Vancouver, Canada Area

Deadman Heartbeat

Digital Marketing Director

March 2011 to Present

MJA Impressions Internet Marketing & Web Design

VP of Digital / Managing Partner

January 2008 to November 2012

Vancouver, Canada Area

Michael J. (MJ) Allen's Professional Skills Radar Chart

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Michael J. (MJ) Allen's Estimated Salary Range

About Michael J. (MJ) Allen's Current Company

Western Union Business Solutions

Frequently Asked Questions about Michael J. (MJ) Allen

What company does Michael J. (MJ) Allen work for?

Michael J. (MJ) Allen works for Western Union Business Solutions

What is Michael J. (MJ) Allen's role at Western Union Business Solutions?

Michael J. (MJ) Allen is Sr. Manager Global Digital Marketing

What is Michael J. (MJ) Allen's personal email address?

Michael J. (MJ) Allen's personal email address is mi****[email protected]

What is Michael J. (MJ) Allen's business email address?

Michael J. (MJ) Allen's business email address is i*****

What is Michael J. (MJ) Allen's Phone Number?

Michael J. (MJ) Allen's phone (416) ***-*261

What industry does Michael J. (MJ) Allen work in?

Michael J. (MJ) Allen works in the Marketing and Advertising industry.

About Michael J. (MJ) Allen

📖 Summary

Career story @ Michael J. (MJ) Allen brings +10 years of experiential senior-level leadership and an entrepreneurial DNA helping organizations evolve digital marketing transformation, growth strategies and performance-driven marketing that leaves a trail of +$12,000,000 direct revenue and more (see below). In leadership roles on both agency and client-side, he's led growth in some of the most competitive landscapes online today, and steered digital maturity across channel strategy (paid, earned and owned), strategy integration, data and analytics strategy, technology and assets, human capital and governance aligned back to business objectives and revenue growth. MJ has led global enterprise-level revenue and growth performance for fortune 500's as Western Union (consumer Direct Channel and business) and Bodog (a $6 billion consumer gaming brand) overseeing the customer lifecycle management digital performance and global marketing automation strategy (Exact Target, StrongMail, Silverpop & Talisma). He’s steered teams with professional growth and business performance, including building a social network start-up from a paper-napkin idea to $1M invested capital. When he’s not on the client-side, he founded a digital agency where he helped over 70 brands of all sizes across +30 industries grow business online across UX website and mobile strategy, channel strategies (paid, earned and owned), content strategy that intersects the customer journey on desktop and mobile, social media including gamification and apps., sales pipeline programs focussed on demand and lead generation, conversion optimization and customer lifecycle management. TRACK RECORD * +$5M annual revenue (consumer commerce) * Supported +$7M annual revenue direct-channel performance * $500K new customer revenue * +$400K operational efficiencies * +50% CLV lift and 30% churn reduction * 98,000 top-funnel performance in 2 months * 100% YOY member growth and revenue targetsSr. Manager Global Digital Marketing @ From June 2012 to Present (3 years 7 months) Vancouver, Canada AreaDigital Marketing Director @ From March 2011 to Present (4 years 10 months) VP of Digital / Managing Partner @ From January 2008 to November 2012 (4 years 11 months) Vancouver, Canada AreaHead of Digital @ From February 2009 to March 2011 (2 years 2 months) Senior Digital Marketing Manager & Specialist @ From November 2004 to February 2008 (3 years 4 months) Internet Marketing Manager @ From 1997 to 2004 (7 years) Board Director - Web @ From 2001 to 2003 (2 years) Vancouver, Canada Area Michael J. (MJ) Allen is skilled in: Web Analytics, Affiliate Marketing, Online Marketing, Online Advertising, Social Media Marketing, Campaign Management, Web Design, Email Marketing, SEM, SEO, PPC, Google Adwords, Google Analytics, Digital Strategy, Digital Marketing

Michael J. (MJ) Allen’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Michael J. (MJ) Allen's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 11 month(s)

Michael J. (MJ) Allen's Willingness to Change Jobs



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