Michael Vercelletto's Email Addresses & Phone Numbers

📖 Summary

Assistant Producer @ Sony's SW Networks Assisted in production and marketing of nationally syndicated radio programs. Developed marketing materials for sales team. Interviewed celebrities for radio programming. From January 1997 to May 1999 (2 years 5 months) Music Director @ 88.7FM WRHU Rocked the free world From 1995 to 1997 (2 years) Marketing Director, Vitamins Minerals Supplements @ Church & Dwight Co., Inc. Marketing lead driving growth on America's #1 gummy vitamin brands: Vitafusion and L'il Critters Ewing, NJDirector of Marketing, Pet Care and Household Cleaners @ Church & Dwight Co., Inc. Marketing lead responsible for driving transformative growth for Arm & Hammer and Feline Pine cat litters, and Kaboom, Scrub Free and Clean Shower bathroom cleaners. From May 2017 to July 2019 (2 years 3 months) Ewing Township, NJGroup Brand Manager, Toppik @ Church & Dwight Co., Inc. Brand ambassador, responsible for leading marketing integration of newly acquired Toppik and XFusion brands into Church & Dwight systems and culture, while learning all aspects of the existing business model. Working with Los Angeles team to help develop strategy for growth while developing and executing integrated marketing strategies.Leading Marketing department and driving initiatives with multifunctional teams and providing effective marketing management while controlling marketing P & L budget.Expanded customer base in brick and mortar and online retailers as well as direct sales. Launched innovative testimonial-based campaigns including DRTV. From March 2016 to May 2017 (1 year 3 months) Santa Monica, CaliforniaProduct Manager, OxiClean @ Church & Dwight Co., Inc. Product Manager, OxiClean Responsible for driving growth on OxiClean Versatile Stain Remover and in-wash stain fighters, with full P&L accountability. OxiClean is America's #1 in-wash laundry additive. Launched the brand's most significant product and packaging upgrade in its history, improving product quality, shelf impression, and consumer experience while simultaneously delivering margin enhancements. Relaunch led to consecutive years of sales and share increases. From January 2011 to July 2014 (3 years 7 months) Product Manager, Global New Products Fabric Care @ Church & Dwight Co., Inc. Develop pipeline of new products through the identification and validation of new concepts through consumer research. Analyze total business propositions from both strategic and financial perspectives in order to provide go/no-go recommendations. Obtain alignment on projects among key constituents across the organization. Develop business plans for, and lead in the development, commercialization and retail execution of, new fabric care product launches under the Arm & Hammer brand name. From February 2010 to December 2010 (11 months) Associate Brand Manager, Crest Spinbrush @ Church & Dwight Co., Inc. Associate Brand Manager for Spinbrush®, the market-share leader in battery-operated toothbrushes. Led "logo migration" operational task force, converting masterbrand name from CREST(R) to ARM & HAMMER(R). Converted artwork and managed inventory levels to optimum levels leading up to transition, delivering bottom line favorability to the company. Other responsibilities include club COT, management of display business, kids line, interactive advertising, and liaison to Marvel Entertainment. Major accomplishments include leading team to plan and execute logo migration on schedule and under budget, launching new products with incremental sales and accretive gross margin. Developed and launched Kids Spinbrush MyWay!, the #1 bestselling battery toothbrush for children. From September 2007 to February 2010 (2 years 6 months) Product Manager @ Merz Pharmaceuticals Brand manager for Appearex®, an OTC dietary supplement which has become the market share leading oral nail strengthening brand in drug stores. Develops and executes marketing strategies for major re-launch of the brand, including new packaging, pricing structure, promotional tactics, and positioning message. Expands distribution by 60% to over 17,000 doors, including Wal-Mart, and successfully leads the brand to a 60% growth in gross sales over a two year period. In 2007 launches national television advertising campaign, which increases monthly point of sale unit movement by 89% over prior year. From October 2004 to August 2007 (2 years 11 months) Creative Director @ New Vitality Managed advertising and brand positioning for complete line of nutritional supplements. Created strategies for marketing, including direct response advertising campaigns. Launched new products and developed new campaigns for existing product line. Developed marketing materials, including for new products, print, online, and television advertisements as well as marketing collateral. Represented company at industry trade shows to find new vendors, products, and product spokespeople. Developed Internet marketing plan and launched new campaigns. Planned and executed testing and roll-out of advertisements, including par-per-click search engine campaign and display ads. Analyzed data and planned future strategies based on results. Built internal creative team from ground up, in hiring new copywriters and overseeing overall direction of department. Managed all ongoing advertising and branding projects, including development and execution of integrated marketing strategies for reaching and connecting with target market. From May 2001 to September 2004 (3 years 5 months) Group Product Manager, OxiClean Stain Fighters @ Church & Dwight Co., Inc. Responsible for brand expansion of OxiClean Stain Fighters, America's #1 Versatile Stain Remover Brand, including all OxiClean in-wash additives and pretreater stain solutions. Expanded share and overdelivered profit goals despite major competitive launches. Launched OxiClean White Revive and OxiClean Washing Machine Cleaner into the adjacent bleach alternative and machine cleaner segments, respectively, driving incremental sales and profits for Church & Dwight. Managed four person team including Brand Manager with own direct report. From August 2014 to March 2016 (1 year 8 months)