Image of Michael Guerrieo

Michael Guerrieo

Marketing Director

★ Marketing Director ★

Orange County, California Area

Section title

Michael Guerrieo's Email Addresses & Phone Numbers

Michael Guerrieo's Work Experience

Intelliloan

Marketing Director

January 2018 to April 2020

Costa Mesa, California, United States

loanDepot

Director of Marketing

2013 to 2018

Foothill Ranch, California, United States

Opus Bank

SVP, Director of Marketing

2011 to 2013

Irvine, CA

Michael Guerrieo's Education

Framingham State University

Bachelor of Arts, Marketing Communications

1990 to 1994

Michael Guerrieo's Professional Skills Radar Chart

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Principled
Motivational
Verbal

What's on Michael Guerrieo's mind?

Based on our findings, Michael Guerrieo is ...

50% Left Brained
50% Right Brained

Michael Guerrieo's Estimated Salary Range

About Michael Guerrieo's Current Company

Intelliloan

Recruited to develop the newly-created digital marketing department to drive online brand awareness, lead generation, and recruitment. As director of marketing for Intelliloan I oversee and manage all internal and external marketing communications and lead generation efforts. I excel at leading the development of business strategy, creative vision, for all marketing campaigns, technology, automation, and attribution within...

Frequently Asked Questions about Michael Guerrieo

What company does Michael Guerrieo work for?

Michael Guerrieo works for Intelliloan


What is Michael Guerrieo's role at Intelliloan?

Michael Guerrieo is Marketing Director


What is Michael Guerrieo's personal email address?

Michael Guerrieo's personal email address is g****[email protected].com


What is Michael Guerrieo's business email address?

Michael Guerrieo's business email address is m****[email protected]


What is Michael Guerrieo's Phone Number?

Michael Guerrieo's phone (213) ***-*268


What industry does Michael Guerrieo work in?

Michael Guerrieo works in the Banking industry.


About Michael Guerrieo

💼 Past Experience

When looking for a new job, you may be wondering what everyone else is working on. Well, here’s a summary of Michael Guerrieo’s most recent jobs, as well as some of his most recent achievements. Michael Guerrieo has been a Marketing Director at Intelliloan from January 2018 to April 2020. This experience gave them a platform to develop the newly-created digital marketing department to drive online brand awareness, lead generation, and recruitment. As director of marketing for Intelliloan, they oversee and manage all internal and external marketing communications and lead generation efforts. Guerrieo excels at leading the development of business strategy, creative vision, for all marketing campaigns, technology, automation, and attribution within the enterprise.4 direct reports are responsible for Michael Guerrieo’s marketing efforts for Intelliloan, totaling 4 responsibility for a $1.5 million monthly advertising budget including SEM, Display ads, TV, Radio, Social, Direct Mail, Organic Search, Content Marketing, Branding, and Lead Aggregation. Guerrieo presents weekly reports to the executive team quantifying campaign effectiveness in relation to spend, KPIs and ROI. They also manage and evaluate all agency and vendor relationships and their respective performances. Guerrrieo achieved a ~200% increase in sales performance 2018-2019 while scaling lead volume across marketing channels. Guerrieo also built and supervised the “Marketing Engine” which drives ~$100 million in annual revenue across multiple product lines. The director of marketing at loanDepot from 2013 to 2018 (5 years) in Foothill Ranch, California, United States, was also responsible for the strategic digital branding and online identity for loanDepot enterprise-wide. Managing the multi-faceted metrics-driven campaigns measured against lead generation funnels to increase volume while decreasing CPA for the 5th largest retail mortgage originator in the U.S.Opus Bank from 2011 to 2013 (2 years) was also responsible for the marketing staff of 12 professionals. Their job includes developing the marketing strategy for the online properties, their brand guidelines and strategic efforts, and leading the marketing efforts for all marketing channels. The director of marketing at Yahoo! Music from 1999 to 2001 (2 years) in Santa Monica, CA, was responsible for managing local and international teams of technical, marketing and creative professionals who were responsible for creating custom online presences for clients.As VP, Director of Marketing at Azimuth Marketing from 2001 to 2004 (3 years) in Toronto, Canada, they were responsible for all online marketing efforts working directly with the CEO and executive management. In total, they managed a $5 million monthly marketing budget that was focused on Content Marketing, SEM, Display, TV, Radio, Social Media Advertising, Podcasts, Direct Mail, Affiliate Programs, Lead Aggregators and Endorsements. They monitored analytics, surveys and A/B testing to optimize funnel programs increasing traffic and decreasing CPA for the 5th largest retail mortgage originator in the U.S. Additionally, they developed traditional and triggered campaigns targeting prospects via CRM models, user behavior and other


🎓 Education

Michael Guerrieo has a undergraduate degree in marketing communications from Framingham State University. Guerrieo has previous experience working in the professional communications industry, having transitions from working in a small capacity as a communications student at Framingham State University to working as a communications director at a national Holiday Inn chain in the late 1990s/early 2000s. Guerrieo has worked in entertainment and motion picture industries for most of his career, with a focus on media production, industry networks, and strategic Communications Planning. Guerrieo's education and experience make him a strong candidate for any position in the industry where managing and coordinating communications would be a part of the job.


💡 Technical & Interpersonal Skills

into recreational and adult mediaMichael Guerrieo has a background in marketing and technical marketing, which he used to develop his skills in the field of internet marketing. Guerrieo has a strong understanding for various advertising channels and their effects on company growth, as well as effective communication strategies for marketing campaigns. Guerrieo is also very capable in leading and coordination marketing efforts across multiple channels, which has helped him achieve measurable goals in a hurry. Additionally, Guerrieo has a vast knowledge of digital marketing, including experience with both paid and organic marketing channels. In terms of overarching strategic goals and objectives, Guerrieo is constantly monitoring and assessing the effectiveness of marketing campaigns for the benefit of the company. In collaboration with team members, he takes a proactive approach in developing new marketing strategies that are designed to increase company growth. In a highly metrics-driven organization, Guerrieo is able to increase sales volume by almost 200%, decrease CPA by 40% and increase the total digital revenue by 5x within 8 months.


Michael Guerrieo’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Michael Guerrieo's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 9 month(s)

Michael Guerrieo's Willingness to Change Jobs

Unlikely

Likely

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There's 72% chance that Michael Guerrieo is seeking for new opportunities

Michael Guerrieo's Social Media Links

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