Over 15 years’ experience driving strategic growth and product visibility for leading software, financial services and educational organizations. Experienced in marketing, public relations, partnership building and product launch strategy. Demonstrated success record in brand management, including branding, managing and positioning product lines; designing creative product marketing campaigns targeted at both IT and business/department buyers; and getting results within a dynamic, fast-paced environment. Follow me on Twitter: @ECM_marketeer Specialties: Ad campaign management, multimedia marketing, brand management (including product launch/rebranding), market research, competitive/strategic planning, project management

Director of Marketing Communications @ Direct the development and execution of global marketing communications initiatives including product launches, event marketing, inbound and outbound marketing campaigns, website, and public relations. Manage brand delivery and consistency across all markets for all product lines. Actively lead, build and develop the Marketing Communications team, including marketing managers, copywriters, communication specialists, media specialists and graphic designers. From December 2012 to Present (3 years 1 month)

Melissa Henley is skilled in: Certified Scrum Master CSM, Marketing Communications, Copywriting, Email Marketing, Messaging, Newsletters, Marketing Management, Editing, Strategic Communications, Market Research, Strategy, Salesforce.com, Marketing, Product Marketing, Content Management