Image of Mayur Gupta

Mayur Gupta

SVP, Head of Digital Platforms & Marketing Technology

Chief Marketing Officer @ Freshly, Ex Spotify & KimberlyClark, Board Member + Investor x Buddhist

New York, New York

Section title

Mayur Gupta's Email Addresses & Phone Numbers

Mayur Gupta's Work Experience

Healthgrades

SVP, Head of Digital Platforms & Marketing Technology

August 2015 to Present

Greater Chicago Area

Kimberly-Clark

Global Head, Omni Channel Experiences & Platforms

February 2015 to July 2015

Greater Chicago Area

Kimberly-Clark

Global Head, Marketing Technology & Innovation

August 2012 to January 2015

Mayur Gupta's Education

Institute of Management Technology

Masters in Computer Application Major

1998 to 2001

Venkateswara College, Delhi University

BA English & Economics

1995 to 1998

Mayur Gupta's Professional Skills Radar Chart

Based on our findings, Mayur Gupta is ...

Vivacious
Visionary
Communicator

What's on Mayur Gupta's mind?

Based on our findings, Mayur Gupta is ...

44% Left Brained
56% Right Brained

Mayur Gupta's Estimated Salary Range

About Mayur Gupta's Current Company

Healthgrades

Mayur Gupta is the Senior Vice President, Head of Digital Platforms and Marketing Technology at HealthGrades; responsible for leading the digital transformation of the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless omni-channel experiences and always-on patient engagement that inspires behavioral change. The digital...

Frequently Asked Questions about Mayur Gupta

What company does Mayur Gupta work for?

Mayur Gupta works for Healthgrades


What is Mayur Gupta's role at Healthgrades?

Mayur Gupta is SVP, Head of Digital Platforms & Marketing Technology


What is Mayur Gupta's personal email address?

Mayur Gupta's personal email address is m****[email protected]


What is Mayur Gupta's business email address?

Mayur Gupta's business email address is m*****@ideareboot.com


What is Mayur Gupta's Phone Number?

Mayur Gupta's phone (212) ***-*385


What industry does Mayur Gupta work in?

Mayur Gupta works in the Marketing and Advertising industry.


About Mayur Gupta

📖 Summary

Mayur Gupta is the Senior Vice President, Head of Digital Platforms and Marketing Technology at HealthGrades; responsible for leading the digital transformation of the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless omni-channel experiences and always-on patient engagement that inspires behavioral change. The digital marketplace is a connected ecosystem across big data (DMPs, Universal Consumer Profiles, Clinical Data etc), predictive healthcare models, content strategy & distribution, measurement & analytics, EMR/EHR Integration and more. Prior to HealthGrades, Mayur was the Global Head of Marketing Technology & Innovation for Kimberly Clark (KC), responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. He was a catalyst in the company's digital transformation and established a global marketing technology & digital capability organization that delivered Omni-Channel Seamless Experiences across Media, Content, Data, Analytics and eCommerce. Last year, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM's CMO Council, BrandInnovators and Global MarTech Conferences. He frequently writes for AdExchanger, The Economist, CMSWire, the CMOClub; has co-authored a number of whitepapers. Prior to Kimberly Clark, Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others.SVP, Head of Digital Platforms & Marketing Technology @ Mayur Gupta is the Senior Vice President, Head of Digital Platforms and Marketing Technology at HealthGrades; responsible for leading the digital transformation of the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless omni-channel experiences and always-on patient engagement that inspires behavioral change. The digital marketplace is a connected ecosystem at the intersection of marketing, technology and healthcare with capabilities across big data (DMPs, Universal Consumer Profiles, Clinical Data etc), predictive healthcare models, content strategy & distribution, measurement & analytics, EMR/EHR Integration; ultimately delivering personalized and relevant care experiences that drive wellness from a consumer standpoint while building brand loyalty and lifetime value for the health systems, providers, payers and pharmaceuticals. His responsibilities also include driving innovation, partnerships with incubators, accelerators and start ups that are focusing on transforming healthcare with digital. From August 2015 to Present (5 months) Greater Chicago AreaGlobal Head, Omni Channel Experiences & Platforms @ From February 2015 to July 2015 (6 months) Greater Chicago AreaGlobal Head, Marketing Technology & Innovation @ As a Global Head, Marketing Technology & Innovation at Kimberly Clark (KC), Mayur owns the company's marketing technology landscape. His global team is responsible for thought leadership, vision, strategy and planning along with development & global deployment of all Digital, eCommerce and Omni Channel capabilities needed to deliver KC's marketing & sales objectives. This includes Global eCommerce & Omni-Channel Strategies, Personalized Brand Experiences, Big Data & Analytics, Media and Content, CRM, Mobile, Social, Mission Control & Agile Methodology as well as driving innovation across product, channel and promise within the Global Digital Innovation Lab. Successfully established and pioneered the Global Marketing Technology organization. The scope includes innovative, enterprise and emerging marketing technologies across the ecosystem to enable omni channel frictionless consumer experiences that drive both online and offline sales. Partners with the CIO & IT leadership to enable and ope-rationalize the roadmap across global markets. In addition, his global organization works closely with Brands, Business Strategy Leadership and Digital Agencies to identify unique ways to leverage data and technologies needed to change consumer behavior through immersive omni-channel experiences. Spearheaded the launch of KC's first Global Digital Innovation Lab in partnership with the Global VP of Commercial Innovation. Established and sold the vision & business case to the C-Suite as the orchestrator of marketing innovation for the organization. Adopted agile and lean methodology to run the lab operations, established strategic partnerships with global VCs, start ups, accelerators and incubators across the country. Successfully initiated and launched various pilots in North America and Israel across Product, Promise and Channel innovation. He reverse mentors KC's top leadership (Presidents & C Suite) on digital disruption, transformation and the potential future landscape. From August 2012 to January 2015 (2 years 6 months) Technology Director - Marketing Technology & Strategy @ Directory of Technology for SapientNitro’s Marketing Services business unit and a core part of the Marketing Services Leadership Team for the North America Region. Along with the VP Digital Strategy and Executive Creative Director, Mayur formed the Idea Engineering Leadership Team, heading up marketing technology strategy, vision, planning and execution across the client footprint. He lead the marketing technology strategy and delivery work for all digital marketing initiatives that included leading sales pitches for new business and opportunities, defining the technology and innovation strategies for client’s multi-channel marketing needs, building multi-channel architectures across platforms and capabilities like Marketing Automation, CRM, Mobile & Social Platforms, Data & Analytics as well as eCommerce and Web Experience Management Platforms. He successfully lead marketing engagements and relationships and built integrated marketing technology ecosystems for global iconic brands like Coke, VitaminWater, Burger King, ESPN XGames, VisitFlorida, BBVA and others; conceptualizing, building and delivering multi-channel capabilities to help change consumer behaviors and drive business growth. From July 2009 to August 2012 (3 years 2 months) Director of Technology, Marketing Platforms & Digital Production @ Lead the marketing technology and innovation practice for the largest production studio within SapientNitro with a total strength of more than 200 people. Responsible for all interactive marketing technology solution delivery across SapientNitro's clients, covering multiple leading consumer goods, QSR & other global brands & clients as well as the overall revenue and growth for the P&L. Lead & designed the processes, tools & framework for delivering technology solutions for various digitial marketing initiatives. Established mobile capability in the Miami region with a focus on hybrid technologies using HTML5/CSS3, PhoneGap to build cross platform mobile apps & games. He mentored the team to build innovative solutions, bringing in process & technology optimizations across web, social, mobile & content management platforms Besides the technology leadership work in MSL, Mayur is also part of the thought leadership team and a regular contributor to SapientNitro's blogging platform and innovative technologies. From July 2007 to June 2009 (2 years) Senior Manager, Technology (Sr Architect) @ Lead Technology Architect for SapientNitro's Digital Campaign Management & Measurement product - BridgeTrack Architected a scalable ECRM solution for the digital marketing suite that integrated with cross channel content distribution engines covering email, Ad Serving, SMS, custom built CMS to deliver microsites, social pages & landing pages Worked on leading global marketing brands like Burger King, Citi, RBC, Celebrity Cruise Lines, Hawaiian Airlines, Webster Bank and lead the delivery of their digital marketing campaigns across all interactive channels Established a Business Intelligence practice using Micostrategy and lead a DW initiative with real time data cube processing of millions of rows of cross channel consumer analytics data Responsible for the vision & roadmap for the BridgeTrack technology, lead the devleopment and launch of multiple sub-products on the platform - dynamic CMS based email targeting & re-marketing capability, behavioral targeting strategy & solution, social media integration Part of the leadership team that pushed the annual product revenue to $10MM across platform service & product fees SEO, SEM integration with Omniture Search Center, Kenshoo Search Bid Management Created a distributed farm of stateless email delivery engines with a capability to send out 10MM emails in 3-4 hours Established a successful off shore development model for the platform with a team of 12-15 developers in India Re-engineered the build & release process and infrastructure for the core platform From January 2006 to July 2007 (1 year 7 months) Manager Technology (J2EE Enterprise Architect) @ Lead Java/J2EE Architect for an Employee Portal for a leading HRMS service provider with more than 200,000 employees Architected the portal using Oracle Application Portal Server 10g as the application server, Java/J2EE stack Managed client leadership & played the engagement lead role during the last 6 months of the engagement post launch Lead a team of 40-45 engineers & leads to launch & during the warranty phase From January 2005 to January 2006 (1 year 1 month) Senior Java Developer @ Java, J2EE, Unix Shell Scripting, Oracle 8i, 9i, PLSQL, JSP, Struts, Carbon, Design Patterns, XML, HTML/CSS, javascript, AJAX Application Servers - Tomcat, Apache 2.x, IBM WAS, BEA Weblogic, JBoss Performance testing & tuning - Load Runner, JMeter, WAPT, JProfiler Custom systems monitoring & alerting engine From October 2001 to December 2004 (3 years 3 months) System Developer @ Software engineer for an n-tiered web application for a large client in financial domain. Worked with Java & C++ during this period. From October 2000 to September 2001 (1 year) Masters in Computer Application, Major @ Institute of Management Technology From 1998 to 2001 BA, English & Economics @ Venkateswara College, Delhi University From 1995 to 1998 Mayur Gupta is skilled in: Digital Asset Management, Customer Relations, Mobile Software, Advertising Sales, Web Analytics, Digital Marketing Platform, Hybrid Mobile App Development, CMS, eCRM, Business Intelligence, Social Media, Facebook API, Conference Speaking, Blogging, Thought Leadership


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In a nutshell

Mayur Gupta's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

1 year(s), 8 month(s)

Mayur Gupta's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 74% chance that Mayur Gupta is seeking for new opportunities

Mayur Gupta's Social Media Links

www.kimber... inspiremar... www.inspir...

Mayur Gupta's Achievements

Brand Innovators 40 Under 40

Issued by Brand-Innovators · June 2014

The CMO Programmatic Marketing Award

Issued by The CMO Club · October 2014

Profiled in Harvard Business Review as Epitome of Chief Marketing Technologist

Issued by Harvard Business Review (HBR) · July 2014

Profiled in BrandChannel on Driving Innovation

Issued by BrandChannel · December 2014

Advertising Age Interview on Innovation and Moving Fast

Issued by Advertising Age · January 2014

Interviewed by eMarketer on Marketing Technology Trends & Disruption

Issued by eMarketer · March 2015

Chicago Tribune - Technori Pitch on Key Principles of Driving Innovation

Issued by Chicago Tribune · August 2014

Forbes - Quoted on Raising Modern Marketers as Unicorns

Issued by Forbes · August 2014

Forbes - Top 10 CMO Insights From The Economist Conference

Issued by Forbes · March 2014

ExchangeWire Interview - Kimberly-Clark Eyes Data Insights From Programmatic, Mobile in APAC

Issued by ExchangeWire · February 2015

AdNews Coverage of IAB Australia KeyNote

Issued by AdNews Australia · March 2015

Mobile Marketer - Building Brands in a Digital World

Issued by Mobile Marketer · March 2014

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