Image of Max Whiteford

Max Whiteford

Co-Founder and Chief Product Officer

Chief Product Officer at When You Move

London, United Kingdom

Section title

Max Whiteford's Work Experience

HomeLyfe

Co-Founder and Chief Product Officer

September 2015 to Present

London, United Kingdom

Salesforce Marketing Cloud

Director of Product Management

August 2014 to August 2015

London, United Kingdom

Salesforce Marketing Cloud

Senior Product Manager

March 2014 to August 2014

London, United Kingdom

Max Whiteford's Education

Middlesex University

BA

Max Whiteford's Professional Skills Radar Chart

Based on our findings, Max Whiteford is ...

Ambitious
Purposeful
Expressive

What's on Max Whiteford's mind?

Based on our findings, Max Whiteford is ...

44% Left Brained
56% Right Brained

Max Whiteford's Estimated Salary Range

About Max Whiteford's Current Company

HomeLyfe

Frequently Asked Questions about Max Whiteford

What company does Max Whiteford work for?

Max Whiteford works for HomeLyfe


What is Max Whiteford's role at HomeLyfe?

Max Whiteford is Co-Founder and Chief Product Officer


What is Max Whiteford's personal email address?

Max Whiteford's personal email address is ma****[email protected]


What is Max Whiteford's business email address?

Max Whiteford's business email addresses are m*****@whiteford.me.uk, and m*****@homelyfe.com


What is Max Whiteford's Phone Number?

Max Whiteford's phone +44 ** **** *248


What industry does Max Whiteford work in?

Max Whiteford works in the Internet industry.


Who are Max Whiteford's colleagues?

Max Whiteford's colleagues are Conor O'Flanagan, Luke Skinner, and Simon Bath


About Max Whiteford

📖 Summary

Co-Founder and Chief Product Officer @ From September 2015 to Present (3 months) London, United KingdomDirector of Product Management @ • Own the product roadmap across all Social.com products • Manage a team of product managers who individually support our products for our partner advertising networks (Facebook, Twitter and LinkedIN) • Liaise directly with clients and partner advertising networks to manage upstream and downstream feature prioritisation and feedback • Contribute to product marketing activities to ensure product developments achieve high adoption • Work with development teams to appropriately resource and successfully execute development sprints and releases • On board new advertising partners to increase the breadth of Social.com’s social advertising reach From August 2014 to August 2015 (1 year 1 month) London, United KingdomSenior Product Manager @ • Drive innovation on Social.com to maintain its position and the market leading social advertising platform • Own and drive all aspects of the product from idea creation to product delivery • Liaise directly with clients and partner advertising networks (Facebook and Twitter) to capture requirements • Investigate opportunities for integration with internal Marketing Cloud partners (Exact Target, Radian 6, Buddy Media) • Create stories, establish key use cases and personas • Own and supervise the prioritization and execution of the product backlog and roadmap • Contribute to product marketing activities to ensure product developments achieve high adoption • Work with development team to plan development sprints and releases • On board new advertising partners to increase the breadth of Social.com’s social advertising reach From March 2014 to August 2014 (6 months) London, United KingdomProduct Manager – Social.com @ Working to drive innovation on Social.com, Salesforce's social advertising platform: • Own and drive all aspects of the product from idea creation to ultimate delivery. • Capture requirements, create stories, establish key use cases and personas. • Create, prioritize, and execute the roadmap. • Connect directly with customers to gather feedback, and provide that back into the product development process. • Ensure enhancements drive high adoption and have a metric oriented approach. • Contribute to product marketing activities. From April 2013 to February 2014 (11 months) London, United KingdomProduct/Programme Manager, Ad Quality @ • Strategy Definition – Development of operational strategy to manage the quality of Microsoft AdCenter advertisers • Data Analysis – Aggregation and analysis of data from multiple SQL data sources to identify opportunities to improve ad quality detection mechanisms • Product Management – Define requirements for products and algorithms used to manage the ad quality marketplace • Reporting – Delivery of ad quality programme metrics to stakeholders • Product Development – Development of Beta/Proof of Concept products in VB.Net and C#, and office automation tools VBA From January 2010 to August 2012 (2 years 8 months) London, United KingdomEMEA Programme Manager @ • Advising product managers of appropriate developments to improve toolset used to monitor ads submitted to Microsoft adcenter • Managing outsourced employees responsible for day-to-day ad review • Optimising control technology to ensure ads submitted to Microsoft AdCenter meet editorial policies From September 2008 to January 2011 (2 years 5 months) UK Editorial Policy Analyst @ • Definition of editorial policy for adCenter UK • Creation and delivery of training and internal communications documentation for account service teams • Presenting to agencies, customers and at industry events on ways to improve editorial quality and maximise advertiser performance • Optimisation of account configuration to improve editorial experience and account performance • Managing policy escalations and queries from customer services teams and editorial agents • Analysis of ad submissions to refine editorial experience and reduce cost • Liaising with legal counsel on editorial policy issues From March 2007 to August 2008 (1 year 6 months) UK Editorial & Search Analysis Manager @ • Defined UK Editorial policy and ensured policy was in line with UK law and best practice. • Restructured the Editorial and AD Sales teams to provide better internal and external communications and a more streamlined editorial review process • Created Search Analysis team to ensure content partners were delivering relevant traffic to the network and that advertisers submissions accurately reflect their site content as well as the quality of the MIVA network • Developed a methodology to introduce Yield based Ranking • Developed a methodology to introduce behavioural targeting to the MIVA Partner Network. • Contributed to the introduction of broad match technology to maximise revenue and advertiser ROI. From June 2006 to March 2007 (10 months) UK Editorial Manager @ From February 2006 to May 2006 (4 months) Junior Editor @ From November 2004 to January 2006 (1 year 3 months) Max Whiteford is skilled in: Product Management, Product Strategy, Social Media Marketing, Social Advertising, Facebook Marketing, Twitter Marketing, Linkedin Marketing, Twitter Advertising, LinkedIn Advertising, Online Advertising, PPC, Web Analytics, Advertising, Monetization, SQL


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Max Whiteford's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

1 year(s), 2 month(s)

Max Whiteford's Willingness to Change Jobs

Unlikely

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