Various brand and marketing consulting projects and interim roles @ Max Heywood Ltd
Vice President, Employer Brand and Marketing @ Credit Suisse
Post Graduate Diploma, Management Studies @
University of Westminster
Brand and marketing communications specialist with 15+ years experience running programs for Credit Suisse, JPMorgan, UBS, IBM, BT, Royal Mail and AXA Equity and Law. Experience centred in recruitment, employee communications, and HR transformation programs, working across advertising, print, video, events, and digital channels. Started as an Account Manager at EURO RSCG and went on to successfully
Brand and marketing communications specialist with 15+ years experience running programs for Credit Suisse, JPMorgan, UBS, IBM, BT, Royal Mail and AXA Equity and Law. Experience centred in recruitment, employee communications, and HR transformation programs, working across advertising, print, video, events, and digital channels. Started as an Account Manager at EURO RSCG and went on to successfully cofound a new digital marketing agency, before moving client side to manage agency partnerships and run global marketing operations.
Study @ From October 2013 to Present (2 years 1 month) Brighton, United KingdomVarious brand and marketing consulting projects and interim roles @ Interim BP Account Director for aia Ltd, holding senior level relationships, directing agency production teams and overseeing redevelopment of www.BP.com/careers and multiple recruitment advertising campaigns.
Building out propositions, service offers, sales materials, websites and social media platforms for recruitment start ups Just on Campus Ltd and MBA Arena Ltd. From September 2010 to September 2013 (3 years 1 month) London, United KingdomVice President, Employer Brand and Marketing @ Created a global campus brand strategy founded on business performance and culture, that drove Universum rankings up by as much as 29 places, and included Employer Value Proposition definition and holistic multi-channel global marketing campaign.
Selected global agency partners and ran $2m global campus marketing budget, establishing robust financial frameworks to reduce fees by 23% in 2009.
Sat on Credit Suisse web governance board and advanced the digital recruiting agenda by adopting user centred design processes to drive innovation, promoting ‘Careers’ on Credit Suisse homepages and re-launching www.credit-suisse.com/careers.
Led global implementation of a PeopleSoft Applicant Tracking System, from solution architecture through functional analysis and specification to testing, go live, hypercare and stabilisation, with Singapore based developer team, Zurich based IT leads, Pune and Wroclaw based service centre teams, regional recruiter leads From April 2007 to August 2010 (3 years 5 months) London, United KingdomVarious brand and marketing consulting projects and interim roles @ Interim EMEA Campus Marketing Manager at JPMorgan
Producer for HSBC Corporate, Investment Bank and Markets Global Campus Marketing
Director of EMEA employee webcasts for Nomura From April 2005 to April 2007 (2 years 1 month) London, United KingdomHead of Client Services @ Raised capital and co-founded digital media focused marketing agency
Grew turnover to £2m and client list to include The Bank of England, Morgan Stanley, Nomura and HBOS, Government Agencies and Consumer Brands. From September 2002 to March 2005 (2 years 7 months) Head of New Media @ Held overall responsibility for digital media business and P&L.
Rebranded BT’s internal recruiting business in preparation for commercial spin off.
Produced Chartered Institute of Marketing’s first ever webinar and live web chat. From January 2001 to July 2002 (1 year 7 months) Interim EMEA Marketing & Communications Project Director @ Set up and ran a series of employee ‘Town Hall’ presentations across European offices to communicate the merger with Chase. From July 2000 to November 2000 (5 months) Project Director @ Ran graduate recruitment campaigns for JP Morgan EMEA Campus, US Campus and Global MBA programs.
Produced employee communications for UBS rebrand, ‘Y2K’ and ‘Euro’ programmes From April 1997 to June 2000 (3 years 3 months) Project Manager @ Delivering a range of meetings, conferences and events for IBM, AXA Equity and Law, BT, Royal Mail and Mobil. From October 1993 to March 1997 (3 years 6 months)
Bachelor's Degree, Primary Education @ University of Brighton From 2013 to 2016 Post Graduate Diploma, Management Studies @ University of Westminster From September 1996 to 1998 Foundation, Modern Psychology @ University of London, Birkbeck College From September 1995 to 1996 Max Heywood is skilled in: Graduate Recruitment, Employer Branding, Employer Value..., Creative Campaign..., Stakeholder Management, Leading Diverse Teams, Project Management, Budget Management, Vendor Relations, Account Direction, Digital Marketing, Usability Testing, User-centered Design, Applicant Tracking..., Social Media, Blogging, Event Management, Video Production, Recruitment Advertising, Print Production, Budgets, Internal Communications, Employee Engagement, Strategy, Online Advertising, Management, Social Networking, Advertising, Recruiting, Digital Strategy, Leadership, Human Resources, Talent Management, CRM, Program Management, Creative Direction, Mergers & Acquisitions