Sales & Customer Service Representative @ • Managed over 40 corporate sales accounts • Managed product showroom and handle all inside in-person sales • Worked directly with National Hockey League athletes such as: Sidney Crosby, Jonathan Toews, Carey Price, Patrick Kane, John Tavares and Jonathan Bernier • Handled all customer service issues for both internal and external customers through phone and email • Processed payments, order entry, invoicing and daily reconciliation of payments From April 2014 to June 2015 (1 year 3 months) Toronto, Canada AreaCustomer Service Associate/ Event Coordinator @ • Primary contact via telephone and email for customer service and support for a membership database of over 75,000 members • Acted as point of contact for over 15 employees during evening league competition throughout the fall competition season • Represented the Head Office during evening and weekend league competition across the GTA • Photographed and posted action photos from nightly competition • Managed intake and outtake of equipment inventory for over 12 different sports From September 2012 to March 2015 (2 years 7 months) Toronto, Canada AreaCorporate Partnerships Game Day Intern @ • Worked collaboratively with partners in the execution of game day partnership deliverables List of clients included Desjardins, Frank’s Red Hot, Celebrity Cruises, Nissan, Toronto Sun, Shoeless Joes • Conducted client facing field tours for corporate partners, VIPs and contest winners • Assisted in the development of partnership value of investment reports From August 2013 to November 2013 (4 months) Toronto, Canada AreaSponsorship Canada Intern @ • Lead generation for sponsorship sales and development for a number of properties such as Maple Leaf Monster Jam, Crankworx Whistler, FANEXPO Canada, and Magic Lantern Theatre • Participated in all facets of sales call cycle from the initial cold call, to the closing sales call • Created sponsorship sales PowerPoint decks and business development databases From January 2013 to April 2013 (4 months) Toronto, Canada AreaNational Sports Coordinator @ • Developed and fostered relationships with key stakeholders including competing athletes, officials, sponsors, kitchen staff, accommodations staff • Responsible for pitching and activation of sponsorships for BMO, Overkill, Black Knight, Royal Canadian Legion, Vrroom Versatility Beverage and Logistik Unicorp. • Successfully hosted, planned, coordinated, executed and completed over 30 Canadian Forces national sporting championships, across Canada, for 14 different sports including hockey, basketball and running • Initiated and maintained a social media initiative (Facebook page) for promotional purposes • Liaised with local media including Rogers TV, Borden Citizen newspaper to ensure proper event coverage as well as wrote newspaper articles about the different championships • Volunteer management of over 15 volunteers per event • Conducted presentations on the Canadian Forces sports program for the purpose of word-of-mouth program promotion and recruitment • Completed reports involving the delivery of key information, event details, schedules, and event summary • Attended yearly status meetings with key stakeholders and policy committees From April 2010 to September 2012 (2 years 6 months) Morale & Welfare Coordinator @ • Developed a program involving fitness, sports and recreation to provide morale and welfare for military members providing security during the 2010 Winter Olympics • Developed relationships and partnered with local community businesses to leverage programs • Developed and fostered relationships with key stakeholders • Promoted program on several platforms including word-of-mouth and signage • Provided weekly status reports and program evaluations From January 2010 to March 2010 (3 months) Assistant National Sports Coordinator @ • Onsite interaction with sponsorship clients through continuously checking on on, inviting out for meals to further foster relationships • Sponsorship activation through ensuring mutually agreed upon terms are met including proper placement of signage, • Program promotion through signage, media outlets, word of mouth and developing and printing commemorative booklets • Liaised with local media outlets such as Rogers TV and Borden Citizen newspaper • Assisted in the coordination, organization and execution of national sporting championships across Canada for 14 different sports • Developed and executed skill competitions for 14 different sports including hockey, basketball and golf • Led the set up and tear down of facilities along with volunteer management • Monitored and maintained website to ensure championship results were accessible to the public From 2009 to 2010 (1 year) Fitness Instructor @ • Acted as first point of contact to members inquiring about various fitness options • Responsible for marketing different fitness classes and collecting market research on popularity via one-on-one interviews and word of mouth • Conducted one-on-one fitness counseling sessions, conducted group fitness classes and fitness evaluations From 2007 to 2009 (2 years)

Post Graduate, Sport & Event Marketing @ George Brown College From 2012 to 2013 Bachelor of Science (BSc), Human Kinetics @ St. Francis Xavier University From 2003 to 2007 Matthew MacDonald is skilled in: Event Planning, Sponsorship, Event Management, Sports, Marketing Strategy, Building Relationships, Executing Events, Sponsorship Activation, Relationship Management, Public Speaking, Social Media, Microsoft Office, Market Research, Sales, Marketing, Team Leadership