I am a strategically focused digital product marketing and management professional currently living the three stripes, adidas life in Germany. I have a passion for sports, innovation, wearable technology and navigating the rapidly changing digital landscape. I pride myself on my communication skills, strategic thinking and creativity to deliver best in class products, services and experiences.

Senior Product Manager Football @ In this global, strategically focused role within Licensed Apparel in adidas' Football Business Unit. I am responsible for a broad range of projects and products including the following:  Digital Transformation & Strategy Lead: Conceiving, directing and executing end to end football relevant innovation projects, IoT initiatives and digitally focused directives which focus on developing interactive product, platforms and wearable technologies that drive omni-channel sales, CRM objectives and engaging consumer experiences.  X-functional alignment and Projects: Management of projects and alignment between internal and external stakeholders and X-functional project teams.  Product Marketing and Management: Working with top, global football clubs and federations such as Chelsea FC, Mexico (FMF) and Russia (RFU) to manage, design, develop and market world class FMCG football products.  Relationship Management: Managing relationships, tasks and obligations with governing bodies (FIFA and UEFA) and sporting goods industry representative bodies (WFSGI and FESI). From February 2015 to Present (11 months) Senior Product Manager Digital Sports - Teams @ In this broad, global role I was specifically responsible for developing strategies and products for wearable team sports technologies that focus on leveraging data to enhance the athletic performance of athletes and delivering commercial value to adidas this included:  Strategic Product Lead: direction setting and development of new and evolving business requirements for the category including next generation digital and wearable team sports technologies.  X-Functional Alignment: Leading the horizontal strategic alignment and target definitions across internal Business Units, cross-functional teams and categories for the brands approach to digital team sports.  Business Development: Developing, maintaining and managing strong working relationships, new business opportunities and collaborations with strategic partners and elite sporting clubs including FIFA, AC Milan, Real Madrid, MLS, EXOS, Cisco, SAP, Facebook and Google.  Product Marketing: Leading Brand and Sports Marketing in conceiving, developing and delivering multimedia activations, campaigns, sporting events and conferences focused on wearable team sports technologies.  Sales & Sales Support: Sales presentations and product demos to elite sporting teams, coaches, athletes and governing bodies and system installations.  Consulting: On the development of FMCG adidas miCoach wearable fitness devices and platforms. From April 2014 to February 2015 (11 months) Nürnberg Area, GermanyProduct Manager Digital Sports - Teams @ In this role I managed the end to end hardware and software development and GTM process for wearable team sports technologies:  Product Owner: Management of UI / UX, hardware and software development teams for the adidas miCoach elite Team System applying agile/scrum project management methodologies.  Business development: Developing, maintaining and managing strong working relationships, new business opportunities and collaborations with strategic partners and elite sporting clubs including FIFA, AC Milan, Real Madrid, MLS, EXOS, Cisco, SAP, Facebook and Google.  Product Marketing: Leading Brand and Sports Marketing in conceiving, developing and delivering multimedia activations, campaigns, sporting events and conferences focused on wearable team sports technologies.  Sales & Sales Support: Sales presentations and product demos to elite sporting teams, coaches, athletes and governing bodies and system installations.  Consulting: On the development of FMCG adidas miCoach wearable fitness devices and platforms. From June 2013 to March 2014 (10 months) Nürnberg Area, GermanyProject Manager Digital Sports - Teams @ My responsibilities in this role revolved around conceptualising, defining and developing wearable team sports technologies from an acquired IP set:  Market research: Collecting data and insights from elite teams around the globe to understand their team monitoring and performance needs to develop product requirements.  Product Development: Manage relations, tasks and targets with external agencies for product development, product marketing and communication materials for wearable team sports technologies.  Sales & Sales Support: Sales presentations and product demos to elite sporting teams, coaches, athletes and governing bodies and system installations.  Consulting: On the development of FMCG adidas miCoach wearable fitness devices and platforms. From January 2011 to June 2013 (2 years 6 months) Nürnberg Area, GermanyPrimary Researcher @  Selected from my class for a remunerated research position during my Masters for the Centre for Olympic Studies and Research (COSR). From September 2009 to July 2010 (11 months) Leicester, United KingdomSports Co-ordinator @  Development and implementation of new sporting curriculums and coaching programs.  Coaching: Rugby (level 2), Karate, Volleyball, Swimming and Athletics.  Master in charge of Volleyball.  Introduction and implementation of sports technology and analysis program.  Event Management  Sports facility management. From March 2003 to September 2009 (6 years 7 months) Sydney, AustraliaTechnical Consultant @ Tactical consultant and data analyst for Gordon Rugby Club, a premier domestic competition team in N.S.W. Australia competing one tier below Super rugby level:  Tactical consultant to head coach.  Data Analyst: collection, editing and statistical analysis of game and training footage.  Timely and Individual feedback sessions with players and strategy setting with coaches. From January 2005 to January 2006 (1 year 1 month) Sydney, AustraliaTechnical Assistant @ Technical assistant in a self-managed role for the NSW Waratahs' 2004 season.  Collection, editing and statistical analysis of match footage.  Timely, concise & accurate reports of performances and statistics to players and coaches.  Liaison to television networks and camera crews on match days. From January 2004 to January 2005 (1 year 1 month) Sydney, Australia

MSc, Sport Management @ Loughborough University From 2009 to 2010 BA (part time), English Literature @ University of Sydney From 2003 to 2008 Higher School Certificate, English, Mathematics, Business Studies, Information Technology, PDHPE, . @ Knox Grammar School From 1997 to 2002 Matthew Hymers is skilled in: Sports, Strategy, Sports Marketing, Coaching, Marketing Management, Marketing, Management, Event Management, Product Development, Business Strategy, Sports Management, Marketing Strategy, Wearables, Analysis, Project Management