Dynamic, creative, results-driven business leader with over 10 years of experience delivering success across entertainment and technology industries. Devoted customer advocate with expertise in web products, apps, games, consumer electronics, music, movies, and online services. Entrepreneurially - minded with a passion for delivering strategic integrated marketing programs that drive customer acquisition, retention, and advocacy. Skills:  Team Leadership & Development  Digital Marketing  SEO, SEM, PPC Marketing  Community Management & Social Media Marketing  CRM, Loyalty & Advocacy Marketing  Integrated Marketing Communications  Consumer & Media Relations  Product Management  Brand Management  Market Research & Strategic Planning  Creative & Editorial Development  Events Marketing  Platform Management  Partner Relationship Management  Web Marketing

Director of Online Marketing & SEO @ Disrupting a $90B market by helping people find jobs they love and helping employers hire top talent. Key responsibilities include: Planning and executing all Web, SEO, PPC, SEM, Affiliate, Display, Email, Mobile and Emerging Online Media campaigns. Developing and executing a strategic roadmap to transform glassdoor.com into a global vehicle for brand awareness, lead generation, and e-commerce. Optimizing KPIs such as CPA, CLV, and ARPUU and driving overall profitability of online business. From January 2015 to Present (10 months) San Francisco Bay AreaMember of the Board of Directors @ Member of Board of Directors for UK-based mobile app developer, specializing in augmented reality and experiential marketing solutions for top global brands including Coca-Cola, Disney, Fox, Warner Bros, Sony, Nissan and more. From July 2014 to Present (1 year 4 months) London, United KingdomSenior Manager - PlayStation Digital Platforms @ Led high-performing team of 14 marketing and operations specialists for top global digital entertainment brand. Introduced and continually innovated on new marketing modalities and channels, managing cross functional efforts to drive triple digit increases in KPIs. Built lifecycle marketing solutions for online businesses from scratch - effectively bringing to market and growing everything from membership marketing platforms to cloud streaming services. Dedicated and focused efforts to delivering exceptional experiences to millions of customers every day. From April 2012 to January 2015 (2 years 10 months) San Mateo, CAManager - Community Marketing @ Served as Global Head of Community Marketing department for PlayStation Home, Sony Computer Entertainment’s pioneering social games platform that served millions of consumers across NA, EMEA, and JP markets. Developed innovative digital marketing campaigns to drive business growth and ultimately achieve profitability. Supported the implementation of new business models such as F2P (free-to-play), micro transaction-based games, and in-game advertising. Championed a customer-first business philosophy and consistently surpassed business goals. From November 2008 to April 2012 (3 years 6 months) Foster City, CAEditor @ Guided team of in-house and freelance writers, editors, art directors, photographers, videographers, and production staff for all brand properties. Delivered best-in-class content experiences via print, web, and live events, resulting in increases in total circulation and advertising revenue despite extremely challenging market conditions. From January 2006 to November 2008 (2 years 11 months) San Bruno, CASenior Editor @ Oversaw content creation and management for online men’s lifestyle site, with strong focus on sports, entertainment, and fashion editorial. From March 2004 to January 2008 (3 years 11 months) San Francisco, CA

Bachelor of Arts (B.A.), Humanities, 3.86 GPA @ New College From 2006 to 2007 Ethnomusicology @ Indiana University Bloomington From 2001 to 2005 Matthew Harper is skilled in: Team Leadership, Community Management, Social Media Marketing, CRM, Loyalty Marketing, Publishing, Brand Management, Event Management, Audience Development, Project Management, Business Development, Product Marketing, Promotional Marketing, Marketing Communications, Product Management, Marketing Strategy, Editorial, Advertising, Public Relations, Market Research, Partner Development, Strategy, Video Games, Social Games, Digital Media, Content Development, Entertainment, Marketing, Multimedia, Digital Marketing, Integrated Marketing, Content Strategy, Media Relations, Digital Distribution, Digital Strategy, New Media, Content Management, Mobile Games, Management, Strategic Partnerships, Online Marketing, SEO, Social Media, Lead Generation, Mobile Devices, SEM, PPC, Leadership, Online Advertising, Social Networking