Matteo Conti's Email

"Brand Engineer" with 14 years experience in the FMCG Brand and Retail Management with a strong track record on profitable growth. "Consumers use and Shoppers buy", this inspires my thoughts and actions. I love discovering business insights by observing people's behaviours, modeling their thoughts and beliefs, figuring next ones to drive the triple win (shopper, brand and retailer). Strategic, enterpreneur, results oriented, passionate, creative, innovative, visionary, consumer centric, sensemaker, brave, resilient, leader. Inspire People driving growth .

Head of Trade & Shopper Marketing Chocolate/Sugar Confectionery @ I'm in charge of the Top Line, The commercial strategy, planning and execution for the whole range of brands (Luxury brands like Rocher and Mon Cheri, Young Adults brands like Kinder Bueno and Tic Tac, Family and Kids brands like Kinder Surprise and Chocolate) based on impulse purchase behaviours in the grocery channels. -Management the Check out (P&L, pricing, assortment, activation, innovation), 25.000 pop counters. -Categories business development and strategic partnership with top retailers (ex. Kinder & Conad). -Lead digital innovations along the path to purchase. -Speaker at University Brand & Retail Strategy programmes, International training courses and at the National Sales Force meetings. -Managing a team of 10 people (Trade marketing managers, Shopper & Category analysts, Activation account managers) From March 2014 to Present (1 year 10 months) Head of Shopper Marketing & Category Management @ -Shopper insights management -5 years Channels’ Strategic Plan -Strategic and operational plan by Category/Top Customer -Assortment strategy -Brand Activation strategy and execution -Management and Innovation of “Avancasse” (Check Out Display) -Lead Store Management projects -Lead Commercial Innovation projects -Speaker at International training courses and at the National Sales Force meetings. -Development of business and managerial skills of my team (10 people). From April 2011 to March 2014 (3 years) Turin Area, ItalyCountry Marketing Manager Nutella @ -Brand Strategic Planning -Communication & creative strategy -Full responsibility of P&L -Brand Repositioning -Development of Digital and Social media strategy (launch of the 1 ^ NUTELLA Fan Page, 4.2Mln Likes) -Management of the sponsorship agreement and commercial relations with the Italian National Football Team -Range and assortment optimization -Turnover: +36%, marketing contribution: +71%, R.O.S.: + 6 p.p., Market Share +2 p.p.(Breakfast Arena), L4Y. -Penetration: +14% p.p. -Nutella become the 1^ FMCG Brand for sales by SKU, the 1^ for Brand Equity (Il Sole 24 Ore) From July 2007 to April 2011 (3 years 10 months) Global Senior Project Manager, marketing & product innovation. @ -Strategic development of the 3 years international recovery plan of Kinder Surprise -Lead the International research plan about positioning, targeting and toy’s design strategy -Lead the product innovation process (food and toy) with the international marketing & design teams -Innovation development of the KINDER international range for X-mas, Easter and roll-out -Lead the brief to the International agencies for Toy’s and Pack’s design -Lead the International innovation project on the aluminium primary pack From November 2005 to November 2006 (1 year 1 month) Brand Manager Kinder, bakery products @ -Development and launch of the new KINDER brand ("Pan e Cioc"), the most successful launch over the last 15 years in terms of turnover and profitability. -Development of the 3 year strategic marketing plan -Full responsibility of P&L -Copy and media strategy -Lead the category Promotional Innovation strategy, loyalty program & in pack. From 2001 to 2005 (4 years) Sales Representative @ impulse channel (turnover > 0,5Mln€ ); modern channel (< 10 Mln€) From September 2001 to January 2002 (5 months)

Master Innovation Management, Marketing, Innovation Management @ Business School Il Sole 24 Ore From 2013 to 2014 Innovation Management: "Using Consumer Insight to Drive Growth Through Innovation", Mainz, Germany @ GFK ACADEMY From 2012 to 2012 Category Management, Category Management/Retailing Mix @ Indicod ECR-GS1 From 2010 to 2011 Management @ Ferrero Corprate University + ESCP Europe From 2006 to 2010 MASTER MARKETING MANAGEMENT, Consumer & Trade Marketing @ Università di Parma and "Il Sole 24 Ore" Business School From 2000 to 2001 Bachelor's degree, Communication Strategy @ IULM University, Milan From 1995 to 2000 Matteo Conti is skilled in: Marketing Strategy, Strategic Planning, Strategic Communications, Brand Architecture, Brand Communication, Digital Marketing, Marketing Research, Creative Strategy, Semiotics, Shopper Marketing, Category Management, Consumer Insights, Shopper Insights, Store Management, Retail Design