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Matt Knopf

Vice President, Business Development

Seasoned Business Development Professional

San Francisco, California

Section title

Matt Knopf's Email Addresses & Phone Numbers

Matt Knopf's Work Experience

Tremor Video (NYSE: TRMR)

Vice President, Business Development

December 2012 to Present

San Francisco Bay Area

YuMe (NYSE: YUME)

Senior Director, Business Development

February 2011 to November 2012

Plymedia

Vice President, Business Development

August 2009 to January 2011

Matt Knopf's Education

Northwestern University

BA, Pre-medicine

University of Texas at Austin

MBA

University of California, San Francisco

Matt Knopf's Professional Skills Radar Chart

Based on our findings, Matt Knopf is ...

Thoughtful
Active
Motivational

What's on Matt Knopf's mind?

Based on our findings, Matt Knopf is ...

57% Left Brained
43% Right Brained

Matt Knopf's Estimated Salary Range

About Matt Knopf's Current Company

Tremor Video (NYSE: TRMR)

·Led the team that built mobile and connected TV partnerships, often on an exclusive basis, with some of the most premium publishers such as Sony Crackle, NFL, Viacom, CBS, NBC, Fox, New York Times and many others to monetize their video content. ·Help premium publishers accomplish their programmatic video advertising sales goals by leveraging the Tremor supply...

Frequently Asked Questions about Matt Knopf

What company does Matt Knopf work for?

Matt Knopf works for Tremor Video (NYSE: TRMR)


What is Matt Knopf's role at Tremor Video (NYSE: TRMR)?

Matt Knopf is Vice President, Business Development


What is Matt Knopf's personal email address?

Matt Knopf's personal email address is m****[email protected]


What is Matt Knopf's business email address?

Matt Knopf's business email addresses are not available


What is Matt Knopf's Phone Number?

Matt Knopf's phone (213) ***-*312


About Matt Knopf

📖 Summary

Vice President, Business Development @ ·Led the team that built mobile and connected TV partnerships, often on an exclusive basis, with some of the most premium publishers such as Sony Crackle, NFL, Viacom, CBS, NBC, Fox, New York Times and many others to monetize their video content. ·Help premium publishers accomplish their programmatic video advertising sales goals by leveraging the Tremor supply side platform. ·Drive Tremor's strategy regarding Over the Top (OTT) broadcasters and multi content networks. From December 2012 to Present (3 years) San Francisco Bay AreaSenior Director, Business Development @ Led the West coast publisher development team for YuMe, one of the largest video advertising networks with over 1.5 billion monthly video ad units, to drive sales of YuMe's video ad serving platform and mobile and connected TV SDK penetration to help publishers monetize their content. From February 2011 to November 2012 (1 year 10 months) Vice President, Business Development @ ·Drove business development efforts for leading provider of captions and multi-language subtitles for on demand and live streaming online video. ·Responsible for generating revenue from partnerships with content providers in the sports, broadcast, enterprise, education and government verticals. ·Served as company’s chief evangelist and speaker at industry events (National Association of Broadcasters Show, Consumer Electronics Show and FCC Hearing on Broadband Accessibility). From August 2009 to January 2011 (1 year 6 months) Co-Founder @ ·Co-founder of SnapDat, the first mobile application that exchanges contact information via digital business cards that have the look and style of traditional business cards. ·Lead promotional efforts that drove SnapDat to the top 20 of the iPhone App Store business category such as getting featured by the New York Times, Bloomberg, Mashable and other publications. ·Serve as primary liaison to mobile application platform vendors (e.g. Apple, Research in Motion, Microsoft) From December 2008 to December 2009 (1 year 1 month) Senior Director @ ·Helped build affiliate partnerships with sports content sites with over 150 independent sports content web sites. ·Managed online advertising sales efforts for the Fantasy Players Network, a top five online sports media property with over 15 million monthly unique visitors. ·Developed integrated sponsorships and media campaigns for brand marketers and media planning agencies. ·Led strategic advisory engagements for brands seeking guidance in the areas of digital media, product and brand marketing, and fantasy sports product development. From December 2006 to December 2008 (2 years 1 month) Associate Director, Partnership and Online Marketing @ ·Directed online marketing efforts to drive trials and online sales of ESPN’s new mobile service. Drove over one million online leads via placement on ESPN.com, affiliate websites and search engine marketing campaigns. ·Worked with agency to plan and execute integrated advertising campaigns ·Managed over $2 million in monthly online inventory and tracked results to improve return on investment. ·Created affiliate marketing partnerships with fantasy sports organizations and companies with a large base of sports fans. ·Defined the product vision and led business development efforts to acquire content for downloadable (games, applications, ring tones) service and wireless internet portal ·Developed product requirements targeted at fantasy sports fans ·Launched Mobile ESPN’s influencer program by getting handsets to ESPN talent, athletes and celebrities. ·Integrated Mobile ESPN into ESPN’s Super Bowl television programming during national launch. From December 2004 to December 2006 (2 years 1 month) Sr. Marketing Manager @ ·Managed a marketing core team responsible for developing advertising, positioning, pricing, product marketing and channel strategy for high-end mobile handsets such as camera, Bluetooth and “Smart” phones ·Create marketing material content (collateral, direct mail, print and online advertising) for each product, prepare marketing agency briefs and help brand new product functionality. ·Implemented the marketing and channel strategy for the launch of the Nextel BlackBerry, which had the most successful initial sales results of any BlackBerry carrier contributing over $20 million in annual revenue. Worked with sales force to develop product requirements and led an initiative that tripled monthly sales. ·Draft communications for the entire multi-channel sales force comprising over 10,000 sales representatives ·Crreated the company’s first streaming Internet video, dedicated product Web site, and pre-launch lead generation process From August 2001 to November 2004 (3 years 4 months) Senior Consultant, Telecom and Media Strategy @ ·Developed marketing requirements for improving the functionality and customer satisfaction of a global computer manufacturer's Extranet site. Client adopted recommendations that subsequently increased customer utilization and sales force acceptance of this distribution channel. ·Managed a team of client staff that designed over 300 graphical user interface screens for a major airline’s passenger call center reservation software aimed at increasing productivity and reducing training costs. ·Prepared a detailed initiative and business case to help a major telecommunications provider’s consumer long distance division achieve a 25% Internet customer acquisition rate by using outbound e-mail software. From August 1999 to June 2001 (1 year 11 months) Marketing Analyst (MBA Intern) @ ·Developed and deployed a primary research survey to determine the market demand for IBM's new operating system among small and medium size businesses. Prepared and interpreted results to assess the viability of potential marketing strategies. ·Identified other key competitors of IBM's Java network computers, produced a competitive analysis newsletter, and presented strategic recommendations to IBM management. From March 1998 to August 1998 (6 months) Legislative Aide @ ·Implemented a Congressman's telecommunications, space, technology, and foreign affairs legislative agenda and met with relevant interest groups. Prepared press statements, correspondence and briefing materials. ·Established the Member as one of the principal advocates of high-tech and Internet-related issues by leading efforts to establish a moratorium on Internet taxes and promote educational technology From April 1995 to July 1997 (2 years 4 months) Matt Knopf is skilled in: Cloud Computing, Streaming Media, Mobile Devices, Product Marketing, Product Development, Online Advertising


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In a nutshell

Matt Knopf's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Matt Knopf's Willingness to Change Jobs

Unlikely

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