A sales, new business, strategic planning, and public relations professional with strong international business skills. Managed Toyota, Honda, Hyundai and other Asian sales accounts at General Motors and Tier I automotive suppliers. Speaks, reads, writes Japanese and Korean. Leadership in sales to Asian companies. Market research, interpretation, and strategic planning. Advertising campaign management expertise culminating in Emmy
Sales Manager @ Responsibilities: Establish North American sales department; sales and personnel management; new business development; human resource development; strategic planning; budget responsibility From 2010 to Present (5 years) Account Manager @ New business development with Honda and Hyundai. Make the case for the Honda & Hyundai relationships internally and externally. Interface with Honda and Hyundai in the US, Japan, and Korea. Explain company's financial position in crisis mode. Defend quality, cost, delivery, technology and other aspects of the relationships. From 2007 to 2009 (2 years) Sr. Account Executive @ Lead efforts to develop new business with Toyota, Hyundai, and other Asian OEM and Tier I customers. As Key Account Manager, responsible for all activity involving Toyota and Hyundai in North America. From 2004 to 2006 (2 years) Sr. Account Executive @ Develop strategic communications plans; manage development of ad campaigns; develop new business. Public relations. Image creation, enhancement. Awareness. Cause marketing.
TV, radio, print, Internet. PSA placement.
Recognized with numerous industry awards, including an Emmy nomination. From 1999 to 2002 (3 years) Project Coordinator @ Perform primary market research for customers including GM, the American Customer Satisfaction Index, ConAgra Foods, et al. From 1996 to 1998 (2 years) Account Manager; Strategic Planner @ Develop new business with Toyota, Isuzu, Nissan, Suzuki, Mitsubishi, Daewoo, and other Japanese and Korean OEM customers in North America and globally. From 1990 to 1996 (6 years)
MBA, Business Administration with International Emphasis @ MBA - Brigham Young University Marriott School of Business From 1989 to 1992 Certificate, Japanese @ Cornell University From 1986 to 1986 BA, International Relations, Korean, Japanese @ Brigham Young University From 1983 to 1986 Matt Guest is skilled in: Automotive, New Business Development, Account Management, Strategic Planning, Japanese, Sales, Product Development, Sales Management, Negotiation, Business Development, Cross-functional Team Leadership, Business Strategy, Competitive Analysis, Project Management, Process Improvement, Automotive, Strategic Planning
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