Mary Abrahamson is an Email Marketing Specialist at Ferguson Enterprises, the largest wholesale distributor of residential and commercial plumbing supplies, with operations spanning multiple business groups including bath, kitchen and lighting. She boasts a strategic, multi-channel approach with a keen eye for customer cultivation. Both at ForRent.com and Ferguson, she has worked in the B2C and B2B
Mary Abrahamson is an Email Marketing Specialist at Ferguson Enterprises, the largest wholesale distributor of residential and commercial plumbing supplies, with operations spanning multiple business groups including bath, kitchen and lighting. She boasts a strategic, multi-channel approach with a keen eye for customer cultivation. Both at ForRent.com and Ferguson, she has worked in the B2C and B2B worlds, and although her skillset is vast, her greatest expertise is in campaign implementation and reporting. She is also lover of all things food, which shines through from time to time on her blog, Mary in the Kitchen.
Specialties: Email Marketing Strategy, Silverpop Training, Email Marketing Measurement & Reporting, Integrated Marketing Campaigns, Research-Driven Decision Making, Digital Campaign Management/Implementation
Email Marketing Specialist @ •Manage email marketing programs in collaboration with team members to further email marketing strategy and communication plans to support all business groups
•Develop and implement short and long-term email marketing strategies targeting sales to existing customers and cultivating relationships with prospects and vendor leads.
•Primary owner of email marketing initiatives, implementation and advisory on email features and capabilities including targeting, personalization, database segmentation, APIs and email templates.
•Analyze and report on historical campaign results to guide future email messages including behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives. From August 2013 to Present (2 years 5 months) Marketing & E-mail Coordinator @ •Coordinate email and web marketing plans among the company to provide a seamless multi-channel experience for customers and acquisition as well as implement new email marketing opportunities
•Analyze and report on all email campaigns, web marketing promotions, and test initiatives
•Conduct customer and consumer strategic surveys for research and external communications which include infographics and industry whitepapers
•Contribute to customer blogs with relevant and on-trend content as a marketing expert
•Database segmentation and list management in addition to organizing market data structures From October 2012 to June 2013 (9 months) Norfolk, Virginia AreaSEO and SEM Marketing Intern @ •Managed over $50k in monthly PPC (pay-per-click) advertising budgets
•Implemented Google Analytics tracking on both secure and public-facing websites
•Leveraged existing database content to optimize search engine content pages
•Managed keyword density strategies to improve organic search results within Google
•Participated in market development meetings and presentations with senior staff From January 2011 to May 2011 (5 months)
Bachelors of Science in Business Administration, Marketing @ Christopher Newport University Mary Abrahamson is skilled in: Adobe Photoshop CS3, Adobe Illustrator, Adobe PageMaker, Adobe Site Catalyst, Google Adwords, Google Analytics, comScore, Dreamweaver, BlueHost, Wordpress, Digital Marketing, Direct Marketing, Database Marketing, Silverpop, Social Media
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