Nomad, start-up survivor, brand pimp, social media evangelist, passionate dreamer, blogger, geek, propaganda minister, curious curator. The past 15 years have taken me on an amazing adventure where i've turned around businesses, built brands, made clarity from chaos, painted visions and inspire and coach great teams. With a career built on the dotcom boom and at some
Nomad, start-up survivor, brand pimp, social media evangelist, passionate dreamer, blogger, geek, propaganda minister, curious curator. The past 15 years have taken me on an amazing adventure where i've turned around businesses, built brands, made clarity from chaos, painted visions and inspire and coach great teams. With a career built on the dotcom boom and at some of the world's best brands, i believe...
... in the user, you will find it.
... without a vision, you're wasting your time.
... holistic solutions can solve big problems.
... that brand and business go hand in hand.
... speed and velocity are non-negotiables.
... people quit bad managers, not bad companies.
Who knows why but life has taken me across the nation and almost around the world. through a strong mixture of dumb luck and hard work, I’ve managed to have it pretty good. i've had some incredible experiences and met some amazing people on my journey ranging from athletes to photographers, entrepreneurs to entertainers, business people to everyday people (highlights include James Carville, SpongeBob, MJ/AI/Kobe, my best friend Ginny and my wonderful wife JiYoung).
I’m an avid lover of pop culture, sports and cinema (especially korean). After working in marketing for 15+ years, i've come to disdain "marketing". Brands I personally cherish and respect would be Apple, Google, Obama and of course the Swoosh - true masters of their craft, personal storytellers and exploiters of human potential.
In my 30’s i’ve become a slower basketball player, a 90’s golfer and have developed a knack for organizing around the house (what’s up with that) and still dream of changing the world one day. With eyes wide open, i look forward to whatever challenges, inspirations and adventures life has in store.
Senior Director of Global Marketing @ Lead marketing for Google Photos, Hangouts Messaging and Google+ including product marketing,
brand communications, community building and influencer management. Launched Google News Lab focusing on Google Trends, data visualization and media education efforts. Oversea Google’s global social marketing strategy. Special advisor for select, executive projects and stealth products. Executive sponsor of Google’s new graduate marketing program (APMM).
Chow is a member of the global marketing management group for google and general brand ambassador. From September 2011 to Present (4 years 4 months) Advisor @ From April 2015 to Present (9 months) San Francisco Bay AreaAdvisor @ WayUp is the first and largest online marketplace for students looking for part-time work / experience during school. From November 2014 to Present (1 year 2 months) San Francisco Bay AreaAdvisory Board Member @ CollegeFashionista.com is a fashion website for those who are passionate about the latest college fashion styles and trends happening on campuses around the world. The concept – give college students a medium through which they can experience the latest college trends and where their cunning eye for fashion, photography, and self-expression can be showcased. From June 2013 to Present (2 years 7 months) Greater New York City AreaExecutive Sponsor, APMM Program @ Executive Sponsor of the APMM rotational marketing program. Responsible for mentorship, career development and training of Google's top emerging talent. Alumni of the program hold executive positions at instagram/facebook, dropbox as well as numerous startups. From June 2013 to Present (2 years 7 months) Investor @ Cako is a community of fun loving, artists. Our goal is to spread a little more smiles each day with our delicious and innovative delicacies. From January 2012 to Present (4 years) San Francisco Bay AreaInvestor @ Shopobot.com is a new way for people to save money on things like cameras, games, and sports equipment - while shopping at the stores they already know and trust. Shopobot works by tracking the surprisingly frequent price changes at popular stores, and identifies the best time and place to buy. Shopobot brings transparency to online shopping. From August 2011 to Present (4 years 5 months) San Francisco Bay AreaMentor @ We are a residential technology start-up accelerator/incubator for businesses that are led by under-represented minorities in the technology industry. NewME’s mission is to educate, accelerate and empower underrepresented tech entrepreneurs around the world. During our first cycle in the Summer of 2011 we helped 10 minority-led businesses get a step further to success by offering them mentorship, a network of industry players, and in some cases funding. From 2012 to May 2014 (2 years) San Francisco Bay AreaInvestor @ Squrl is a clever way to collect and manage online video. Squrl allows you to save almost any video to your queue, manage it by creating galleries and collections, and then view it on multiple devices. From July 2012 to January 2014 (1 year 7 months) San Francisco Bay AreaSenior Director of Marketing, Asia Pacific @ As Director of Marketing for Google Asia Pacific, which includes Japan, Greater China, Korea, Australia, India and Southeast Asia, He leads a marketing team who are committed to showing consumers how Google products can make life simpler and more fun (http://morewithgoogle.jp) , while also working with businesses to inspire them on how digital marketing can help them grow. From May 2010 to August 2011 (1 year 4 months) Tokyo, JapanMarketing Director, Greater China @ As Marketing Director, he oversaw brand management, marketing and strategy for Greater China, which is made up of mainland china, taiwan, hong kong. His team is made up of 180+ diverse marketers who operate in fields such as retail marketing, advertising, brand design, brand management, energy marketing, pr communications and sports marketing.
During his time there, mainland China was one of the fastest growing markets for Nike and the second largest country market globally. From June 2009 to May 2010 (1 year) Marketing Director @ I am directly responsible for leading and developing the 70 person team that manages all consumer facing interaction for the Nike Brand, as well as the growth strategies for Nike Japan’s core category businesses (m/w’s training and basketball).
» key member of the strategic team that re-energized the Nike business: Highest revenue, surpassing 1998 record. 3 consecutive years of growth. +12% growth and sell-through among strategic partners.
» developed and led the execution of a new brand plan that repositioning Nike in Japan as the #1 Cool and Most Favorite Brand among overall youth.
» re-organized the team with renewed focus on Category Brand Management, Sports Marketing, our retail presence and our overall communication mix.
» Highlights include: Run Revolution, the Human Race, football grassroots, 1LOVE, Tokyo JDI, NSW launch, Account Marketing, Press Room opening.
» Achieved #1 Running position at key retailers (overall & #1 product). Moved from #3 to #2 in overall Football market share.
I learned how to better collaborate with key stakeholders to build & execute a turn-around plan for a premiere brand and a large scale business in a conservative, mature and complex market. From September 2006 to November 2009 (3 years 3 months) Marketing Director @ I am responsible for leading & developing the 35 person team that manages all consumer facing interaction for Nike in Korea, as well as the lead for key Strategic Planning initiatives.
» led the establishment of a category led organization and the development and execution of their strategic growth plans, which led to overall topline growth and significant share growth (FB +12pt; NSW +8pt; RN +6pt)
» oversaw the 2006 World Cup campaign including key player signings, events for 10k kids, impactful uniform launch and TuHon energy plan.
» grew and energized our #1 Cool position with the launch of Nike Free, the WindRunner icon, Tee magazine, the Seoul Flagship opening, the establishment of Star Marketing and tours by VC, LBJ and Kobe Bryant.
» identified and coached key high potential talent (5 total) that all received promotions to critical positions within Nike Korea or Nike Asia Pacific.
I learned how to lead & develop a team of marketers through individual coaching, teamwork, communication, and the creation of an idea driven, collaborative working environment. From July 2004 to September 2006 (2 years 3 months) Special Projects Director @ I am one of the many responsible for developing & driving strategies for “Future Brand” - the projects, initiatives & concepts that have the potential to drive Nike’s success in the future.
» Led the development and planning for the relaunch of NIKE iD, the customization & personalization platform, including: re-branding, positioning, renewed technical platform, product constructs, internal momentum.
» Launched Nike’s premium design aesthetic, the LASER collection, through an influencer effort that culminated in a massive party & global media exposure.
» Assisted on the business planning and marketing plan for Nike Cycling, in conjunction with our partner Trek and marquee athlete Lance Armstrong.
» Developed a series of “briefs” that advised Senior Management on positions ranging from budget models, leverage of technology and competitive SWOT.
» Team Winner of the Alberto Salazaar Award for Teamwork, for NIKE iD.
I learned how to work within the Nike matrix and contribute on a higher strategic level. From January 2003 to July 2004 (1 year 7 months) Marketing Director @ I am responsible for all marketing efforts and traffic driving programs for Nickelodeon’s online properties and e-commerce businesses.
» Create and oversee the marketing and promotions strategy for Nick.com and NickJr.com.
» Develop synergistic marketing programs with all Nickelodeon lines of business including Live Tour ticket promotions, Consumer Product sweepstakes and online shopping exclusives.
» Coordinate the development of Convergent events with Nickelodeon on-air, including Dora Saves the Prince, Blue’s Big News, Meet Joe and Blue’s Big Musical.
» Work with advertising sales and promotions marketing teams to manage and create innovative, customized opportunities for existing and potential advertisers.
» Oversee the creative development of all marketing and advertising materials.
» Launched and manage the first email newsletter targeted at kids under 13 for Nick.com. Manage the NickJr.com Newsletter grew it by 400% in the first year.
I learned how to better collaborate with key stakeholders to build and execute a turn-around plan for a premiere brand and a large scale business in a mature and complex market. From June 2001 to January 2003 (1 year 8 months) Marketing Director @ Oversaw all marketing strategy development and execution for this e-commerce startup that listed Michael Jordan, John Elway, Wayne Gretsky and Benchmark Venture Capital as investors.
» Assisted in the development, integration and execution of the overall strategic direction for MVP.com and the partner network (iGoGolf, PlanetOutdoors, TennisDirect, CBS.Sportsline).
» Developed online marketing programs that contributed to a 95% reduction in the Cost-per-Acquisition and a 10x increase on the net Return on Investment.
» Oversaw all of an $8m online marketing effort, including media/sponsorships, affiliate programs, customer relationship marketing and loyalty programs.
» Directed the total integrated marketing effort for MVP.com ($22m in working media) bridging marketing assets in online, television, radio, print and strategic partners.
I learned the importance and effectiveness of a fully integrated marketing campaign that inspires with athletes, builds relationships and includes your own distribution channel. From February 2000 to March 2001 (1 year 2 months) General Manager / COO @ I am part of the original team who established and incubated the FitForAll business (your online personal trainer) including business planning, raising capital & partnership development.
» Presented to venture capital firms and developed business models/plans, presentations and materials integral to fundraising efforts (Series B - $4m).
» Responsible for all executional tactics for marketing, business development, customer operations, content development, programming, product development and e-commerce.
» Led the negotiation and closure of strategic partnerships including Blue Cross/Blue Shield and CNN/Sports Illustrated, valued at over $100 million in total.
» Orchestrated all strategic partnerships including Apple, Intel, Yahoo!, Palm Pilot, Women.com, ShopSports.com and Dr. Herbert Benson.
I learned more about the financial workings of a small start-up from capitalization structures, to P&L statements, to revenue forecasting - and how to (and not to) sell and idea. From June 1999 to March 2000 (10 months) Adjunct Professor, Marketing @ » Introduced the first Interactive Marketing Class to the Boston University School of Management, covering material from the creation of the Internet to the dynamics of online marketing and its transformation of the new economy marketplace.
» Lectured to a class of 55 marketing seniors. Created semester curriculum including syllabus, course work, class projects, assignments and guest speakers.
I learned how hard you have to work to engage with a bunch of college seniors at 8a. It was one of the toughest things I have done & I gained huge respect for the great teachers. From January 1999 to June 1999 (6 months) Interactive Marketing Manager @ I am the “founder” of Reebok Interactive (May 1995) and the individual who crafted it’s strategic vision and oversaw all e-commerce and interactive ventures for the Reebok Brand worldwide.
» Developed and implemented strategic marketing partnerships with America Online, Intel, NBA, Apple, Atlanta Olympic Committee, IBM, Coca-Cola, Konami.
» Oversaw full concept, creative, strategy and production for Reebok.com, as well as large scale cd-rom projects and kiosks, including retaining and managing multiple global agencies.
» Performed new concept research and development for potential strategic partnerships.
I learned that my potential was up to me. It was my first job out of college and I was a sponge. I had the luxury of being in the right place, in the right time and I took advantage of that. From January 1995 to June 1999 (4 years 6 months)
BS, Marketing & CS/IS @ Boston College From 1991 to 1995 Marvin Chow is skilled in: Integrated Marketing, Marketing, Strategic Planning, Start-ups, Strategy, Interactive Advertising, Entertainment, Youth Marketing, Digital Marketing, Sports Marketing, Product Marketing, Marketing Strategy, Management, Digital Strategy, Online Advertising