Strong skills in project management, specific for e-commerce. Experience with for instance Demandware, Intershop and implementing these systems. Driven & result minded but also creative and design focused. Enthousiastic and a real teamplayer.

International E-commerce Manager @ I don’t believe in delivering just a product, At SuperTrash we want to make dreams come true and deliver messages instead of clothes. We would like to entertain while delivering you anything you want anywhere/anytime. As ecom manager I'm responsible for implementing a clear omni channel strategy that is customer focused. Manage a fast moving every day changing online channel that is entertaining, has new offering every day, isn’t only customer friendly but equipped with surprises and personal interaction. Together wit a team of experts continously updating the website and services in order to inspire and connect and improve conversion. Important aspect is translating the digital strategy to the shopfloor and all ‘connected’ customers, driving traffic and service from stores to online and vice versa. From March 2014 to Present (1 year 10 months) Amsterdam Area, NetherlandsInternational E-commerce Manager @ E-Commerce Manager WE Fashion Europe Responsible for the operational activities of the webshops in The Netherlands, Germany, Belgium and France. Manager of the e-commerce team and also responsible for the budgets, KPI's and marketing activities, e-mail databases and e-mailmarketing of WE Fashion. Summary: Set up and manage the fast growing e-commerce team. Responsible for the results and costs connected to the e-commerce channels of WE Fashion. Set up of e-commerce WE Fashion in 2008: Responsible for running webshops The Netherlands, Germany, Belgium and France Further develop the internationalisation plans Manage e-commerce team: 8 fte's (online marketeer, IT, merchandiser, content coordinators, stylists) Long term e-commerce strategy Ongoing development and improvement of webshops Marketing activities: affiliate marketing, GoogleAdwords, e-mail marketing, print & social Responsible for traffic and conversion Close contact with customer services Close contact with logistic and back-end partners Close contact with translation company Search engine marketing Expand WE Fashion customer database Set up of CRM-based activities Social media Web analytics: Google Analytics Responsible for budgets From December 2009 to March 2014 (4 years 4 months) Internet Manager @ Summary: responsible for websites WE Fashion and all the related subjects/activities. Manage/ close contact with online agency Close contact with e-mail partner and hosting partner Continuously develop online content: copy, design, translations Ongoing development and improvement of websites and CMS Develop CMS system for standard information on websites Coordination of online photo shoots Initiate and develop online promotions Expand WE Fashion customer database E-mail marketing Web analytics: Google Analytics Responsible for budget From May 2008 to December 2009 (1 year 8 months) Project/accountmanager @ Summary: manage the day-to day online activities/campaigns for different clients. Project responsible and contact person for client. Advise clients in campaigns & projects and manage the concepts, designs and executing phases of online projects. Account/ project management for well known brands: Grolsch, Disney, Lay's chips Manage cross media campaigns E-mail marketing Database marketing Fulfilment processes Reporting From May 2006 to March 2008 (1 year 11 months) Account Executive @ PR-employee at ICT PR-agency in Amsterdam, Axicom. Summary: manage all PR activities for IT clients. Contact person for client: Linksys / Red Hat / Citrix. Write press releases Sending out of press releases Building-up of a press database Organise press events Pro-active contact with press Reporting of clippings From May 2004 to May 2005 (1 year 1 month)

Marketing, Marketing @ Rijksuniversiteit Groningen From 1997 to 2003 VWO Groningen From 1995 to 1997 High School Appingedam From 1989 to 1995 Martine Baarschers is skilled in: Online Advertising, Social Media, Marketing Communications, Social Media Marketing, E-commerce, Email Marketing, Marketing Strategy, Google Analytics, SEO, Retail, Marketing Management, Affiliate Marketing, Direct Marketing, Google Adwords, Advertising, Account Management, Fashion