Senior Vice President Sales & Education @ From April 2015 to Present (9 months) Vice President of Sales and Education - Wholesale Military & Salon @ From August 2011 to April 2015 (3 years 9 months) Vice President of Sales - USA @ Jurlique Holistic Skincare – Santa Monica, California Vice President, North America July 2010 – June 2011 National Sales Manager, North America April 2009 – July 2010 Served as Vice President of sales for Australia’s leading skincare brand Full responsibility for Wholesale, Retail, and Spa Division for US and Canada Full P&L responsibility including strategic growth planning for brand positioning across all channels in the US and Canada; managing all budgets including payroll, expense, marketing, PR and capex. Responsible for identifying, introducing and launching the brand in key points of distribution across all channels; Wholesale, Retail locations, Spa locations and e-commerce sites. Negotiation of terms, exclusives, and launch strategies that support brand growth, profitability, and brand awareness that is channel specific. Development and strategic management of US field including Account Executives, Educators, and Brand Experts. Develop and implement key PR strategy in partnership with brand’s PR agency that directly aligns itself to building brand awareness. Develop and execute corporate marketing, advertising and visual strategies to support overall brand growth and profitability. Build internal US infrastructure including; building field sales team, distribution and logistics, as well as coordinating and implementing key processes and account-abilities to support sales growth across all channels. Responsible for developing and implementing an integrated education strategy, including support materials for internal and point of sale while identifying and understanding unique education needs by retailer education. From July 2009 to June 2011 (2 years) National Sales Manager @ From April 2009 to July 2010 (1 year 4 months) National Sales Manager, North America @ Nude Skincare Limited – London, UK National Sales Manager, North America Served as National Sales Manager for niche, innovative natural skincare company for the United States and Canada Full responsibility for Corporate Sephora, Barneys New York, Whole Foods Market, Beauty.com, and QVC. Responsible for identifying, introducing and launching the brand in key points of distribution. Negotiation of terms, exclusives, and launch strategies that support brand growth, profitability, and brand awareness, including; national sales and event planning, shipment negotiation, promotional planning and execution. Develop and execute corporate marketing, advertising and visual strategies to support overall brand growth and profitability. Build internal US infrastructure including; building field sales team, distribution and logistics, as well as coordinating and implementing key processes and account-abilities to support sales growth across all channels. Responsible for developing and implementing an integrated education strategy, including support materials for internal and point of sale while identifying and understanding unique education needs by retailer education. From January 2008 to March 2009 (1 year 3 months) Regional Sales Director @ N.V. PERRICONE COSMECEUTICALS - Meriden, CT Regional Sales Director - East Served as Regional Sales Director for a leading clinical skincare company for the East Coast and Texas Full responsibility for Corporate Neiman Marcus, Saks, Sephora, Sephora JCP, Bloomingdale’s, and Belk, including national sales and event planning, shipment negotiation, promotional planning and execution. Negotiate corporate marketing, advertising and visual strategy. Full responsibilities for .com businesses with Neiman Marcus and Sephora- key focus on new client acquisition, click rate, and conversion rates. Train, coach and mentor Account Executives and Account Coordinators to personal best. Manage demonstration, promotional, travel, marketing, and no cost budgets. Responsible for planning and developing in store training initiatives for Sephora USA Additionally responsibilities for independent store account development- Blue Mercury, Cosmetic Market, and Beauty and Main. • Identified retail sales reporting opportunity – Developed, implemented, and streamlined corporate retail sales data reporting system to identify key item sell through and penetration to total sales. • Developed and implemented Neiman Marcus supplement program that has resulted in 1m in sales volume in supplement category over 18 months. • Consistently exceed both wholesale and retail financial objectives- consistently delivering strongest corporate launch sell in and sell through. • Developed and implemented multi-faceted Sephora new product launch strategy for key launch skus- delivering the #2 ranking amongst skincare within the Sephora assortment and contributing to +9 comp door performance for Spring 2007 • Coordinated new product positioning, sampling initiatives, and client communication with both Neiman Marcus.com and Sephora.com –contributing to +14% and +10% year to date trends respectively. From February 2005 to January 2008 (3 years) Sales Director @ BOBBI BROWN PROFESSIONAL COSMETICS - New York Regional Sales Director - Northeast, 2003-2004 Served as Regional Sales Director for a leading cosmetic company in the Northeast/New England and $40M in annual revenues Full responsibility for Corporate Saks, Bloomingdale’s, Bergdorf, and Barneys, including national sales and event planning, shipment negotiation, promotional planning and execution. Negotiate corporate marketing and visual strategy. Train, coach and mentor Account Executives and Key Business Managers. Manage demonstration, promotional, travel, and marketing budgets. • Exceeded both wholesale and retail financial objectives by 15% and 8%respectively. • Initiated key merchandising elements that enabled Bloomingdale's and Saks to have the highest corporate 4th quarter sell thru nationally • Lead Saks Fifth Avenue to #3 Ranking for Saks stores nationally, with an 18% like door growth • Developed Corporate Communication Coaching program for Retailer specific programs- leading to the single best retail performance for Bloomingdale's Private Sale Event with an increase of $300K nationally Headquarters Account Executive, 2001-2003 Served as Headquarters Account Executive for Bloomingdale’s and Barneys with 22 direct reports and $14M in annual revenues. Responsible for development of buying office relationship and communication. Negotiated monthly order flow nationally with financial planner. Negotiated promotional events and visual elements nationally. Coached and mentored 14 Business Managers and sales support team, in product knowledge, sales, product presentation, and artistry skill development. • Instrumental in development of Corporate Buying office relationship and key communication to the field sales force resulting in 110% achievement of plan • Lead #1 Retail Account in the world, Bloomingdale's 59th street to $3M mark with an overall sales increase of $350K • Lead Barneys Madison Avenue to #2 ranking within department From January 2000 to May 2003 (3 years 5 months) Retail Market Manager @ CHANEL, Inc. - New York, NY Retail Market Manager, 1995-2000 Served as Retail Market Manager for 42 Beauty and Fragrance accounts in the New England Market with 3 direct reports and $12M in annual revenues. Responsible for overall productivity of territory, including shipment negotiation, in store positioning for key selling periods, event planning and execution, in-store presentation and merchandising. Developed and coordinated Business Manager training seminars to build events, average unit sale, and overall team productivity. Coached and mentored Beaute and Skincare Specialistes. Managed promotional, demonstration, and travel budgets. • Instrumental in the development of Regional Makeup Artist program • Developed New Hire Training program to lower territory associate turn by over 25% Account Coordinator, 1992-1995 Served as Account Coordinator for 15 Beauty Door and 15 Fragrance accounts in the New England Market and $9M in annual revenues Responsible for training, coaching and mentoring 15 Business Managers in product knowledge, corporate selling module, artistry, and national skincare program. Daily, weekly, monthly coaching of counter teams to assist with retail sales achievement. Recruited, hired, and trained all in store Beauty and Fragrance support teams for special events and launches. • Instrumental in implementing Skin Care Confidence Certification Program • Lead territory to 25% overall treatment penetration • Honored as region of the year for retail sales performance Specialiste, 1991-1992 Served as product and sell thru specialiste for 7 Filene’s doors in the New England Market Responsible for overall at counter performance of 7 Filene’s stores including, key item sell thru, at counter training, new hire orientation and training, event set up and execution. From 1991 to 2000 (9 years)

Bachelor of Arts, Urban Planning @ Miami University From 1987 to 1991 Estee Lauder Executive Management Program @ Vassar College Martina Joseph is skilled in: Merchandising, Management, Brand Management, Skin Care, Marketing, Marketing Strategy, Beauty Industry, Retail, Cosmetics, Sales, Fashion, Advertising, Sales Operations, Product Development, Public Relations