Martin is an accomplished senior executive in the Telecommunications and FMCG sectors with extensive commercial, marketing and business development skills in both B2C and B2B. Proven track record across a number of disciplines of successfully delivering strategic and operational change and in leading teams to drive significant shareholder value. Specialties: Commercial Management Proposition Marketing Multi Channel Management Business Development Brand Development Change Management Team Leadership and development

Managing Director @ Corporate Apparel division at Men's Wearhouse From 2013 to Present (2 years) Chief Marketing Officer @ From 2012 to 2013 (1 year) Sultanate of OmanDirector for Small and Medium Enterprise @ Managing Director for Small and Medium Enterprise in the joint venture between Orange and T Mobile. Overall responsibility for marketing, sales and business development of the SME segment covering both Orange and T Mobile brands. Full strategic, marketing and profit and loss accountability. From 2010 to 2011 (1 year) London, United KingdomDirector for Small and Medium Enterprise @ Managing Director with overall responsibility for marketing, sales and business development of the Orange SME segment. Responsible for proposition marketing, customer experience and contact strategy and multi channel go to market. Full profit and loss accountability for the segment From 2007 to 2010 (3 years) London, United KingdomCommercial Director @ Responsible for Consumer sales strategy, multi channel performance management and supply chain operations, Management of workforce of 400 fte. Profit and Loss responsibility for £1bn customer investment budget. From 2004 to 2007 (3 years) London, United KingdomCommercial Finance Director - Consumer Division @ Financial Management of £4bn revenue/£1bn profit division. Responsible for performance management and insight, business planning and business evaluation of all key initiatives for Consumer Division From 2000 to 2004 (4 years) London, United KingdomFinancial Controller @ Provision of financial management. Financial due diligence in support of UK listing. Monthly reporting to Parent Co - Hutchison Whampoa. Investor Relations support. Establishment of financial controls and management reporting suite. From 1998 to 2000 (2 years) Bristol, United KingdomRetail Controller @ Financial Management and reporting to the Board. Corporate Finance and due diligence of a number of aquisitions and ventures. From 1990 to 1998 (8 years) London, United KingdomChartered Accountancy Practice @ Trained and qualified as Chartered Accountant gaining significant commercial experience across a number of industry sectors From 1985 to 1990 (5 years) London, United Kingdom

BA (Hons), Economics and Business Studies @ University of Leeds From 1982 to 1985 Martin Lyne is skilled in: Commercial Management, Proposition Marketing, Business Development, Proposition, Marketing, Change Management, Telecommunications, Management, Marketing Strategy, Business Planning, Strategy, Customer Experience, Leadership, Start-ups, Mobile Communications, CRM, Marketing Management, P&L Management, Go-to-market Strategy, Sales, Mergers & Acquisitions, Segmentation, Brand Development, Enterprise Software, B2B, Multi-channel Marketing, Product Management, Retail, Mobile Devices, Performance Management, Business Strategy, Budgets, Product Marketing, Strategic Partnerships, Key Account Management, Team Management, New Business Development, E-commerce, Outsourcing, FMCG, Team Leadership