Strategic Brand Marketer
Dedicated marketing professional with comprehensive experience in marketing high profile brands with a proven record of raising brand awareness, improving brand perception, driving sales and increasing market share. Strong proficiency in developing and launching effective marketing strategies. Direct experience managing top global advertising and media agencies. Experience includes 13 years of strategic marketing, advertising
Strategic Brand Marketer
Dedicated marketing professional with comprehensive experience in marketing high profile brands with a proven record of raising brand awareness, improving brand perception, driving sales and increasing market share. Strong proficiency in developing and launching effective marketing strategies. Direct experience managing top global advertising and media agencies. Experience includes 13 years of strategic marketing, advertising and branding.
Integrated Campaigns - Agency Management - Strategic Planning - Consumer Advertising - Budget Planning - Multi-Channel Marketing - Positioning - Retail & Brand Marketing - Launch Strategy - Reporting & Analysis
Vice President of Marketing @ From March 2015 to Present (10 months) Brand Strategy Director @ Responsible for developing the overall brand marketing strategy for Nordstrom, Inc. Oversee larger brand campaign initiatives including Spring, Fall, Holiday, Anniversary Sale and brand awareness initiatives. Develop agency relationships and act as the main interface with outside partners.
Develop marketing strategies and initiatives to support our expansion into Canada.
Oversee the corporate campaign initiatives associated with awareness and acquisition efforts overall. From April 2014 to Present (1 year 9 months) Independent Marketing Consultant @ Provide strategic development and execution of marketing plans and programs including advertising, digital programs, social media, email and branded content.
Develop marketing strategies to support customer acquisition, retention and brand awareness through initiatives such as brand positioning materials, content development, loyalty programs, media and digital.
Provide budget planning, annual marketing plans to support business goals and special projects. From July 2013 to April 2014 (10 months) Marketing Director, Nordstrom Rack @ Provide direction and leadership in developing a yearly marketing strategy and corresponding calendar of activities and campaigns to achieve goals.
Responsible for the yearly marketing budget including allocation to support the various marketing campaigns, email program, print, digital and mobile media, production, visual and store opening activities.
Oversee the development, implementation and ongoing management of the direct marketing programs including email, direct mail, media, website, in-store collateral and social media programs.
Partner with Consumer Insights, Strategy and other leaders to understand the customer, analyze marketing results, maximize future plans and ensure alignment on priorities.
Manage agency partners and provide insightful direction and feedback regarding creative execution, target customer data, general brand guidelines and including campaign analysis and ongoing optimization.
Support, develop and supervise a team of 6 direct reports with a solid knowledge of the target customer, the retail landscape and strong marketing skills. From June 2011 to July 2013 (2 years 2 months) Designer Marketing Director @ Develop marketing strategy to support the Nordstrom designer business and increase fashion credibility.
Provide direction and leadership in developing yearly marketing plans and providing fashion themes and messaging.
Partner with the designer buying teams on seasonal catalog merchandise selection and designer special events.
Oversee the development and implementation of all marketing programs including catalog, direct mail, advertising, events and social media.
Collaborate with internal teams on program execution including creative, copy, production and events.
Partner with all designer vendors directly to develop successful marketing plans to support their brands. From April 2010 to June 2011 (1 year 3 months) Vice President, Marketing @ Develop and implement the seasonal marketing strategy across various channels including print media, outdoor, direct, in-store, online, mobile and social networks.
Ensure all brand initiatives are fully integrated across all channels and communicated within the organization and externally through brand appropriate marketing initiatives.
Oversee and direct all media planning and buying processes and collaborate with Giorgio Armani Group.
Accountable for A|X international marketing through review and approval of all seasonal marketing initiatives in collaboration with our global partners and providing brand strategy and content materials.
Responsible for the fiscal management of the department including development of yearly marketing budget. From September 2008 to March 2010 (1 year 7 months) Account Director @ Responsible for the account management of clients including Estee Lauder, Oscar de la Renta, Jil Sander, Theory and Max Mara, and serve as the main point of contact to develop brand strategy and facilitate requests.
Attend all advertising print and TV shoots to ensure marketing objectives are met and oversee all behind-the-scenes footage and interviews.
Oversee the approval process for all advertising, collateral and packaging executions attend client creative reviews and seasonal briefings and communicate business objectives to internal teams.
Supervise all new business pitches including researching brand history and developing innovative ideas to further brand positioning and achieve business goals. From December 2006 to September 2008 (1 year 10 months) Brand Director @ Develop and supervise the global marketing initiatives including advertising, promotions, collateral and packaging for the fragrance, beauty and home divisions of Calvin Klein, Inc.
Guided the development of several fragrance launches including Eternity Moment, Obsession Night, ck one summer, Eternity summer and Euphoria.
Collaborate with in-house creative team to ensure brand objectives are met and final delivery of all elements is completed within specified budget and deadlines.
Partner with outside creative agency on all large-scale efforts including national advertising campaigns, packaging and in-store visual installations. From April 2003 to December 2006 (3 years 9 months) Account Supervisor @ Analyze and report on all online media providing key insights, status reports and ongoing optimization efforts.
Oversee all facets of the client’s digital marketing plans, coordinate all buy authorizations, insertions orders and provide creative requirements to client.
Prepare and present comprehensive media strategies and in-depth campaign recaps. From April 2002 to April 2003 (1 year 1 month) Marketing Manager @ Managed website completion on all levels: artwork, copywriting, product selection and brand content.
Initiated and planned all direct mail and seasonal catalogs and developed a comprehensive seasonal schedule.
Scheduled all photography and managed photo shoots to ensure brand objectives and timelines were met.
Worked directly with outside creative agency on the brand positioning and ongoing creative strategy. From August 1999 to February 2002 (2 years 7 months)
Bachelor of Arts (BA), Political Science and Government @ University of Washington From 1995 to 1999 Marly Eiford Dreis is skilled in: Integrated Campaigns, Agency Relationship Management, Strategic Planning, Online Advertising, Consumer Advertising, Planning Budgeting & Forecasting, Multi Channel Marketing, Strategic Brand Positioning, Retail Marketing, Brand Management, Launching New Brands, Reporting & Analysis
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